Open evidence

Sources

1318 sources from 632 publishers behind every listing, article and glossary entry. Each opens in a new tab, so you can check any claim yourself.

1318 of 1318 sources

Source	Publisher	Date	Cited by
4A's Advertiser Protection Bureau delivers Brand Suitability Framework and Brand Safety Floor in move to help advertisers assess risk (opens in a new tab)aaaa.orgTo re-check	4A's (American Association of Advertising Agencies)	accessed 2026-10	Brand safety
4As and ANA 2020 Best Practice Guidelines for Agency Search Consultants (opens in a new tab)aaaa.orgTo re-check	4As	2020	Working with agencies: pitches, pay, scopes and reviews
AB Tasty pricing and features (opens in a new tab)abtasty.comTo re-check	AB Tasty	accessed 2026-10	AB Tasty
ISO 27001 certification cements AB Tasty's commitment to the highest standards of security (opens in a new tab)abtasty.comTo re-check	AB Tasty	accessed 2026-10	AB Tasty
Pricing (opens in a new tab)abtasty.comTo re-check	AB Tasty	accessed 2026-10	AB Tasty
Privacy policy (opens in a new tab)abtasty.comTo re-check	AB Tasty	accessed 2026-10	AB Tasty
Wingify: one platform (opens in a new tab)abtasty.comTo re-check	AB Tasty (Wingify)	accessed 2026-10	AB Tasty
Acadia named 2026 Ad Age A-List Media Agency of the Year (opens in a new tab)acadia.ioTo re-check	Acadia	2026-03	Acadia
ActiveCampaign vs. HubSpot Feature & Pricing Comparison (opens in a new tab)activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
Data Processing Addendum (opens in a new tab)activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
FAQ (opens in a new tab)activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
Sales CRM Pipeline Automation Platform (opens in a new tab)activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
Security (opens in a new tab)activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
Trust Center - ActiveCampaign (opens in a new tab)trust.activecampaign.comTo re-check	ActiveCampaign	accessed 2026-10	ActiveCampaign
Acadia: A-List 2026 (opens in a new tab)adage.comAnalyst evaluations	Ad Age	2026-03	Acadia
American Haiku: A-List 2026 (opens in a new tab)adage.comAnalyst evaluations	Ad Age	2026-03	American Haiku
Rethink: A-List 2026 (opens in a new tab)adage.comAnalyst evaluations	Ad Age	2026-03	Rethink
Special US: A-List 2026 (opens in a new tab)adage.comAnalyst evaluations	Ad Age	2026-03-09	Special US
UWG: A-List 2026 (opens in a new tab)adage.comAnalyst evaluations	Ad Age	2026-03	UWG
Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home (opens in a new tab)adexchanger.comTo re-check	AdExchanger	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
ADFEST 2025 Lotus Special Awards (opens in a new tab)adfest.comAnalyst evaluations	ADFEST	2025-03	Gigil Motion Sickness Supermassive
ADFEST 2026 Lotus Special Awards (opens in a new tab)adfest.comAnalyst evaluations	ADFEST	2026-03	Fundamental
Adjust vs other MMPs (opens in a new tab)adjust.comTo re-check	Adjust	accessed 2026-10	Adjust
Choose your plan (opens in a new tab)adjust.comTo re-check	Adjust	accessed 2026-10	Adjust
Company (opens in a new tab)adjust.comTo re-check	Adjust	accessed 2026-10	Adjust
General terms and conditions (opens in a new tab)adjust.comTo re-check	Adjust	accessed 2026-10	Adjust
App-level attribution settings (opens in a new tab)docs.adjust.comTo re-check	Adjust Help Center	accessed 2026-10	Adjust
WARC: The global 2026 Media 100 revealed (opens in a new tab)adnews.com.auAnalyst evaluations	AdNews	2026-03	Mindshare OMD PHD Serviceplan Group
Adobe compliance certifications, standards and regulations (opens in a new tab)adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Experience Manager
Adobe compliance FAQ (opens in a new tab)adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Experience Manager
Adobe Customer Journey Analytics (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Analytics
Adobe Experience Manager Sites features: headless CMS (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Experience Manager
Adobe Experience Manager Sites pricing (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Experience Manager
Adobe ISO 27001:2022 Certification (opens in a new tab)adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Marketo Engage
Adobe Marketo Engage product description (opens in a new tab)helpx.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Marketo Engage
Adobe products compliance list: frequently asked questions (opens in a new tab)adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Analytics Adobe Marketo Engage
Compare Adobe Analytics suite solutions and integrations (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Analytics
Compare Adobe Experience Manager Sites (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Experience Manager
Marketo Engage: Pricing and Packaging (opens in a new tab)business.adobe.comTo re-check	Adobe	accessed 2026-10	Adobe Marketo Engage
Customer Journey Analytics overview (opens in a new tab)experienceleague.adobe.comTo re-check	Adobe Experience League	accessed 2026-10	Adobe Analytics
Marketo Product Docs (opens in a new tab)experienceleague.adobe.comTo re-check	Adobe Experience League	accessed 2026-10	Adobe Marketo Engage
Working with Content Fragments (opens in a new tab)experienceleague.adobe.comTo re-check	Adobe Experience League	accessed 2026-10	Adobe Experience Manager
Adobe Trust Center (opens in a new tab)helpx.adobe.comTo re-check	Adobe Help Center	accessed 2026-10	Adobe Analytics
Adobe completes Semrush acquisition, strengthening CX Enterprise with enhanced brand visibility capabilities (opens in a new tab)news.adobe.comTo re-check	Adobe Newsroom	2026-04-28	Semrush
Introducing Adobe Brand Visibility: a unified solution for the AI search era (opens in a new tab)news.adobe.comTo re-check	Adobe Newsroom	2026-06	Semrush
New guidance launched for social influencers (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority	2018-09-28	Influencer marketing 101: borrowing trust, and saying so
Our history (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority	accessed 2026-10	Advertising standards and self-regulation: the codes every claim must pass
ASA Ruling on Health Bridge Ltd (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA)	2025	Content 101: earning attention with things worth reading, watching and hearing
Recognising ads: Social media and influencer marketing (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) / CAP	accessed 2026-10	Influencer disclosure
Recognising ads: Native advertising (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) and CAP	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
Recognising ads: Newspapers and magazines (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) and CAP	accessed 2026-10	Public relations 101: earning trust you cannot buy
Recognising Online Affiliate Marketing – Same Rules, New Guidance (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) and CAP	2017-03	Affiliate 101: paying partners for the results they bring
Remit: Social media (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) and CAP	accessed 2026-10	Community 101: a brand people belong to, not just follow
CAP Code, Section 8: promotional marketing (rule 8.3) (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP), UK	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Promotional marketing: changing ongoing promotions (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA), advice online	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Promotional marketing: prize draws in social media (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (ASA), advice online	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
About the ASA and CAP (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority (UK)	accessed 2026-10	The launch checklist: before, during and after, across every discipline The message house template: one umbrella message, the pillars and the proof Digital advertising 101: display, video, CTV, retail media and programmatic Out-of-home 101: billboards, transit, street furniture and digital screens Advertising 101: television, radio, print and cinema
The BCAP Code: introduction (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority / BCAP (UK)	accessed 2026-10	Advertising 101: television, radio, print and cinema
Influencers' guide to making clear that ads are ads (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority / Committee of Advertising Practice	2023-03-23	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer marketing 101: borrowing trust, and saying so
The CAP Code: preface (opens in a new tab)asa.org.ukTo re-check	Advertising Standards Authority / Committee of Advertising Practice	accessed 2026-10	Advertising standards and self-regulation: the codes every claim must pass
AppLovin buys measurement provider Adjust as Apple's privacy lockdown looms (opens in a new tab)adweek.comTo re-check	Adweek	2021	Adjust
How NBCU Scored the First $10 Million Super Bowl Ads (opens in a new tab)adweek.comTo re-check	Adweek	accessed 2026-10	Advertising 101: television, radio, print and cinema
Talon.One and Orb acquisitions (opens in a new tab)adyen.comTo re-check	Adyen	2026-07	Talon.One
Omnicom retires IPG Mediabrands and creates single media unit (opens in a new tab)afaqs.comTo re-check	afaqs!	2025-12	McCann OMD PHD
ISO 22361:2022 Security and resilience: Crisis management, Guidelines (catalogue entry) (opens in a new tab)boutique.afnor.orgTo re-check	AFNOR Editions	2022-10	The crisis communication checklist: prepare, respond, recover
AD1101: Kenyans strongly support media's oversight role (opens in a new tab)afrobarometer.orgTo re-check	Afrobarometer	2026-01	Marketing in Africa: many markets, mobile first, radio still on
AD1173: How Africans get their news is changing; how much they get might not be (opens in a new tab)afrobarometer.orgTo re-check	Afrobarometer	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on
AD800: Africa's shifting media landscapes: Digital media use grows, but so do demographic divides (opens in a new tab)afrobarometer.orgTo re-check	Afrobarometer	2024	Marketing in Africa: many markets, mobile first, radio still on
Average age in Saudi is 29 as 2022 population hits 32.2m (opens in a new tab)agbi.comTo re-check	AGBI (Arabian Gulf Business Insight)	2023-06	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
Conferences a central draw for Saudi tourism goals (opens in a new tab)agbi.comTo re-check	AGBI (Arabian Gulf Business Insight)	2025-12	Events 101: bringing people to the brand, in person and online
Saudi Aramco signs up with Fifa as World Cup sponsor (opens in a new tab)agbi.comTo re-check	AGBI (Arabian Gulf Business Insight)	2024-04	Sponsorship 101: borrowing meaning from what people already love
Ahrefs' $29 Starter plan (opens in a new tab)ahrefs.comTo re-check	Ahrefs	accessed 2026-10	Ahrefs
Plans and pricing (opens in a new tab)ahrefs.comTo re-check	Ahrefs	accessed 2026-10	Ahrefs
API introduction (opens in a new tab)docs.ahrefs.comTo re-check	Ahrefs for Developers	accessed 2026-10	Ahrefs
About API v3 (opens in a new tab)help.ahrefs.comTo re-check	Ahrefs Help Center	accessed 2026-10	Ahrefs
Ahrefs' usage-based pricing for credit-based plans (opens in a new tab)help.ahrefs.comTo re-check	Ahrefs Help Center	accessed 2026-10	Ahrefs
Leading change: why transformation efforts fail (Kotter, Harvard Business Review 73(2), 1995) (opens in a new tab)psnet.ahrq.govTo re-check	AHRQ Patient Safety Network (PSNet)	1995	Internal comms 101: employees are the first audience
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows (Muck Rack release) (opens in a new tab)aimagazine.comTo re-check	AI Magazine (GlobeNewswire)	2025-12	Public relations 101: earning trust you cannot buy
Saudi Arabia Ranks as Snapchat's Most Important Global Market with 26 Million Users (opens in a new tab)alriyadhdaily.comTo re-check	Al Riyadh Daily (reporting the Saudi Press Agency)	accessed 2026-10	Social media 101: earning a place in feeds that algorithms run
From policy to practice: Egypt issues executive regulations of the Personal Data Protection Law (opens in a new tab)tamimi.comTo re-check	Al Tamimi & Company	accessed 2026-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Media law and advertising standards in the UAE: key rules and restrictions (opens in a new tab)tamimi.comTo re-check	Al Tamimi & Company	accessed 2026-10	Advertising standards and self-regulation: the codes every claim must pass Digital advertising 101: display, video, CTV, retail media and programmatic Out-of-home 101: billboards, transit, street furniture and digital screens Advertising 101: television, radio, print and cinema Consistency and adaptation: one idea across channels, languages and cultures
Promotional activities in Dubai (opens in a new tab)tamimi.comTo re-check	Al Tamimi & Company	2020-09	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Advertising standards for the UAE (opens in a new tab)tamimi.comTo re-check	Al Tamimi & Company (Law Update)	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures
Amazon Prime crosses big milestone: more items are now shipped with Prime free two-day shipping than with free Super Saver Shipping (opens in a new tab)press.aboutamazon.comTo re-check	Amazon (press release)	2012-08	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Amazon Ads API: manage advertising programmatically (opens in a new tab)advertising.amazon.comTo re-check	Amazon Ads	accessed 2026-10	Amazon Ads
Amazon DSP: now part of Amazon Ads Agent (opens in a new tab)advertising.amazon.comTo re-check	Amazon Ads	accessed 2026-10	Amazon Ads
FAQs: advertising questions and resources (opens in a new tab)advertising.amazon.comTo re-check	Amazon Ads	accessed 2026-10	Amazon Ads
Sponsored Products (opens in a new tab)advertising.amazon.comTo re-check	Amazon Ads	accessed 2026-10	Amazon Ads
Associates Program Standard Commission Income Statement (opens in a new tab)affiliate-program.amazon.comTo re-check	Amazon Associates	accessed 2026-10	Affiliate 101: paying partners for the results they bring
Amazon SES pricing (opens in a new tab)aws.amazon.comTo re-check	Amazon Web Services	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it
Introducing Amazon Simple Email Service (SES) pricing plans (opens in a new tab)aws.amazon.comTo re-check	Amazon Web Services (AWS Messaging blog)	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it
AMEC launches industry first Integrated Evaluation Framework (press release) (opens in a new tab)amecorg.comTo re-check	AMEC	2016	The measurement framework: from objectives to organisational impact The PESO channel audit: paid, earned, shared and owned on one grid Objectives and KPIs: from business goals to what communication must change
Barcelona Principles 3.0 (opens in a new tab)amecorg.comTo re-check	AMEC	2020-07	The measurement framework: from objectives to organisational impact The PESO channel audit: paid, earned, shared and owned on one grid Which mix for which objective: sixteen objectives and the disciplines that serve them Measuring effectiveness: models, attribution, experiments and triangulation Objectives and KPIs: from business goals to what communication must change
Barcelona Principles 4.0 (opens in a new tab)amecorg.comTo re-check	AMEC	2025	The measurement framework: from objectives to organisational impact Organising for IMC: agency models, in-housing, roles and AI in 2026 Measuring effectiveness: models, attribution, experiments and triangulation Objectives and KPIs: from business goals to what communication must change
Endorsements – AMEC Integrated Evaluation Framework (opens in a new tab)amecorg.comTo re-check	AMEC	accessed 2026-10	The measurement framework: from objectives to organisational impact Objectives and KPIs: from business goals to what communication must change
How the Barcelona Principles have been updated (opens in a new tab)amecorg.comTo re-check	AMEC	accessed 2026-10	Advertising value equivalency (AVE) Barcelona Principles
Planning – AMEC Integrated Evaluation Framework (opens in a new tab)amecorg.comTo re-check	AMEC	accessed 2026-10	The launch checklist: before, during and after, across every discipline The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Say No To AVEs (opens in a new tab)amecorg.comTo re-check	AMEC	accessed 2026-10	Advertising value equivalency (AVE) Earned media value (EMV)
The Definitive Guide: Why AVEs are invalid (opens in a new tab)amecorg.comTo re-check	AMEC	2017-06	Advertising value equivalency (AVE)
Barcelona Principles 4.0 (opens in a new tab)amecorg.comTo re-check	AMEC (International Association for the Measurement and Evaluation of Communication)	2025-06	Barcelona Principles Earned media value (EMV)
Definition of Marketing (earlier AMA page on the 2007 definition) (opens in a new tab)ama.orgTo re-check	American Marketing Association	accessed 2026-10	The marketing concept: what marketing is for
Johnson, Lewis and Nubbemeyer receive 2022 Weitz-Winer-O'Dell Award (opens in a new tab)ama.orgTo re-check	American Marketing Association	2022-04-07	Brand tracking and brand health: measuring what lives in memory, and linking it to sales Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly
Marketing vs. Advertising (opens in a new tab)ama.orgTo re-check	American Marketing Association	accessed 2026-10	The marketing concept: what marketing is for
The Four Ps of Marketing (opens in a new tab)ama.orgTo re-check	American Marketing Association	accessed 2026-10	The marketing mix: why price, product and place also communicate
The Past, Present, and Future of Marketing: A lifetime in marketing, lessons learned and the way ahead (Philip Kotler) (opens in a new tab)ama.orgTo re-check	American Marketing Association	2024-03-12	The marketing mix: why price, product and place also communicate The marketing concept: what marketing is for
What is Marketing? The Definition of Marketing (opens in a new tab)ama.orgTo re-check	American Marketing Association	accessed 2026-10	The marketing mix: why price, product and place also communicate The marketing concept: what marketing is for
Double Jeopardy Revisited (Andrew Ehrenberg, Gerald Goodhardt and Patrick Barwise, Journal of Marketing, vol. 54, no. 3) (opens in a new tab)search.worldcat.orgTo re-check	American Marketing Association (WorldCat record)	1990-07	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Advertising Delivery Models Are Evolving: How Will the Holding Companies Respond? (opens in a new tab)ana.netTo re-check	ANA	2019-02	Organising for IMC: agency models, in-housing, roles and AI in 2026
ANA and 4A's Provide Marketers with Updated Guidelines for Agency Search (opens in a new tab)ana.netTo re-check	ANA	2013	Working with agencies: pitches, pay, scopes and reviews
ANA and 4As 10 Positive Pitch Principles (opens in a new tab)ana.netTo re-check	ANA	2026-05	The agency landscape 2026 Working with agencies: pitches, pay, scopes and reviews
ANA: Results of the Marketing Operations Pain Points Survey (opens in a new tab)ana.netTo re-check	ANA	2023-09	Marketing operations and governance: running integrated marketing as a system
ANA/4A's Cost of the Pitch (opens in a new tab)ana.netTo re-check	ANA	2023-07	Working with agencies: pitches, pay, scopes and reviews
ANA/4A's Guidelines for Agency Search (opens in a new tab)ana.netTo re-check	ANA	2011	Working with agencies: pitches, pay, scopes and reviews
Content Production Strategy: What's the Average Working to Non-Working Budget Ratio for Today's Modern Marketer? (opens in a new tab)ana.netTo re-check	ANA	accessed 2026-10	Budgeting for IMC: setting the total and splitting it
Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations (Agency Mania Solutions) (opens in a new tab)ana.netTo re-check	ANA	2023-11	Budgeting for IMC: setting the total and splitting it
Labor-Based Fees Remain Dominant Form of Agency Compensation: ANA Report (opens in a new tab)ana.netTo re-check	ANA	2022	Working with agencies: pitches, pay, scopes and reviews
New Accountability Study Calls for Symmetry Between Marketing and Finance (opens in a new tab)ana.netTo re-check	ANA	2007	Making the business case: talking to the CFO
The Continued Rise of the In-House Agency: 2023 Edition (opens in a new tab)ana.netTo re-check	ANA	2023-05	The integration RACI: who is responsible, accountable, consulted and informed Organising for IMC: agency models, in-housing, roles and AI in 2026
Trends in Agency Compensation, 18th Edition (opens in a new tab)ana.netTo re-check	ANA	2022-11	Working with agencies: pitches, pay, scopes and reviews
Antavo developer documentation: getting started (opens in a new tab)developers.antavo.comTo re-check	Antavo	accessed 2026-10	Antavo
Antavo receives ISO 27001 certificate (opens in a new tab)antavo.comTo re-check	Antavo	2022-01	Antavo
Data management and compliance (opens in a new tab)antavo.comTo re-check	Antavo	accessed 2026-10	Antavo
ISO certifications (opens in a new tab)antavo.comTo re-check	Antavo	accessed 2026-10	Antavo
Loyalty program pricing (opens in a new tab)antavo.comTo re-check	Antavo	accessed 2026-10	Antavo
Security (opens in a new tab)antavo.comTo re-check	Antavo	accessed 2026-10	Antavo
Effie announces 2025 Global Effie Index, unveiling the world's most effective marketers (opens in a new tab)apaceffie.comTo re-check	APAC Effie	2026-06-17	Lifelong Crush OMD PHD The Womb
81 winners unveiled at the APAC Effie Awards 2025 (opens in a new tab)apaceffie.comTo re-check	APAC Effie Awards	2025-09	The Womb
What is Account Planning and what do account planners do exactly? (opens in a new tab)apg.org.ukTo re-check	APG (Account Planning Group)	2001-04-02	The creative brief template: one problem, one insight, one proposition Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Mail Privacy Protection & Privacy (opens in a new tab)apple.comTo re-check	Apple	accessed 2026-10	Which mix for which objective: sixteen objectives and the disciplines that serve them Email 101: permission, the inbox and the rules that guard it Objectives and KPIs: from business goals to what communication must change
SKAdNetwork – StoreKit (opens in a new tab)developer.apple.comTo re-check	Apple Developer	accessed 2026-10	Attribution and its limits: what the credit report can and cannot tell you
Understanding AdAttributionKit and SKAdNetwork interoperability (opens in a new tab)developer.apple.comTo re-check	Apple Developer	accessed 2026-10	Attribution and its limits: what the credit report can and cannot tell you
Upcoming AppTrackingTransparency requirements (opens in a new tab)developer.apple.comTo re-check	Apple Developer	2021-04	Digital advertising 101: display, video, CTV, retail media and programmatic Measuring effectiveness: models, attribution, experiments and triangulation
End-to-end encrypted RCS messaging begins rolling out today in beta (opens in a new tab)apple.comTo re-check	Apple Newsroom	2026-05	Messaging 101: marketing in the chat, from SMS to WhatsApp
If an app asks to track your activity (opens in a new tab)support.apple.comTo re-check	Apple Support	accessed 2026-10	Digital advertising 101: display, video, CTV, retail media and programmatic
Use Mail Privacy Protection on iPhone (opens in a new tab)support.apple.comTo re-check	Apple Support	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it Open rate
AppsFlyer pricing (opens in a new tab)appsflyer.comTo re-check	AppsFlyer	accessed 2026-10	AppsFlyer
Enterprise marketing measurement solution (opens in a new tab)appsflyer.comTo re-check	AppsFlyer	accessed 2026-10	AppsFlyer
Enterprise-grade security package (opens in a new tab)appsflyer.comTo re-check	AppsFlyer	accessed 2026-10	AppsFlyer
[Beta] AppsFlyer MCP (opens in a new tab)support.appsflyer.comTo re-check	AppsFlyer Support	accessed 2026-10	AppsFlyer
Account management: plans, payments and billing (opens in a new tab)support.appsflyer.comTo re-check	AppsFlyer Support	accessed 2026-10	AppsFlyer
Saudi Arabia's events infrastructure surges 32%, fueling tourism goals (opens in a new tab)arabnews.pkTo re-check	Arab News	2025-11	Events 101: bringing people to the brand, in person and online
Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025 (opens in a new tab)arabnews.comAnalyst evaluations	Arab News	2025	Abdullah & Shokri BigTime Creative Shop Impact BBDO
Saudi GCAM lists new Mawthooq advertising license rules (opens in a new tab)arabnews.comTo re-check	Arab News	2022	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Advertising standards and self-regulation: the codes every claim must pass Influencer marketing 101: borrowing trust, and saying so
Saudi's BigTime and Impact BBDO Dubai dominate regional wins at Cresta (opens in a new tab)arabadonline.comTo re-check	ArabAd	2025	BigTime Creative Shop
Saudi population passes 32m, includes 13m expats (opens in a new tab)arabianbusiness.comTo re-check	Arabian Business	2023-05	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
UAE retail giant launches new rewards programme (opens in a new tab)arabianbusiness.comTo re-check	Arabian Business	2019	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Bilan 2010 de l'application de la Recommandation Image de la Personne Humaine (communiqué de presse) (opens in a new tab)arpp.orgTo re-check	ARPP (Autorité de régulation professionnelle de la publicité)	2011	Advertising 101: television, radio, print and cinema
Generative AI at Work (Erik Brynjolfsson, Danielle Li and Lindsey R. Raymond), working paper (opens in a new tab)arxiv.orgTo re-check	arXiv	2023-04	AI in marketing: what the evidence supports, and how to run a pilot
Asana AI Teammates (opens in a new tab)asana.comTo re-check	Asana	accessed 2026-10	Asana
Asana pricing (opens in a new tab)asana.comTo re-check	Asana	accessed 2026-10	Asana
Trust at Asana (opens in a new tab)asana.comTo re-check	Asana	accessed 2026-10	Asana
Asana EU Data Centre: data residency (opens in a new tab)help.asana.comTo re-check	Asana Help Center	accessed 2026-10	Asana
2023 ASDA'A BCW Arab Youth Survey (opens in a new tab)arabyouthsurvey.comTo re-check	ASDA'A BCW	2023	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
The Grapes of Wrath and Kafka: why RACI is important (opens in a new tab)apm.org.ukTo re-check	Association for Project Management (APM)	accessed 2026-10	The integration RACI: who is responsible, accountable, consulted and informed
The Client Brief: a best practice guide to briefing communications agencies (opens in a new tab)acaweb.caTo re-check	Association of Canadian Advertisers (ACA)	2006	The agency brief template: the client's business brief to every agency The creative brief template: one problem, one insight, one proposition Briefing agencies: the most important document in marketing
Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (Michael J. Naples; scanned edition) (opens in a new tab)worldradiohistory.comTo re-check	Association of National Advertisers (archived by World Radio History)	1979	Campaign planning and calendars: from plan to schedule
Evidence concerning the importance of perceived brand differentiation (Jenni Romaniuk, Byron Sharp and Andrew Ehrenberg), Australasian Marketing Journal 15(2) (opens in a new tab)academia.eduTo re-check	Australasian Marketing Journal (author copy on Academia.edu)	2007	Positioning: the place a brand holds in the mind, and how to write it down
Social media minimum age (opens in a new tab)infrastructure.gov.auTo re-check	Australian Government, Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts	accessed 2026-10	Social media 101: earning a place in feeds that algorithms run
Awin pricing for advertisers (UK) (opens in a new tab)awin.comTo re-check	Awin	accessed 2026-10	Awin
Awin's approach to information security (opens in a new tab)awin.comTo re-check	Awin	accessed 2026-10	Awin
Choose the pricing plan that works for your business (US) (opens in a new tab)awin.comTo re-check	Awin	accessed 2026-10	Awin
Closing the ShareASale door, opening Awin's opportunities (opens in a new tab)awin.comTo re-check	Awin	2025	Awin
Frequently asked questions (opens in a new tab)awin.comTo re-check	Awin	accessed 2026-10	Awin
GDPR and ePrivacy whitepaper (opens in a new tab)awin.comTo re-check	Awin	accessed 2026-10	Awin
Nielsen gains accreditation for Big Data + Panel (opens in a new tab)axios.comTo re-check	Axios	2025-01-22	Advertising 101: television, radio, print and cinema
The Happiness Company BV (opens in a new tab)bcorporation.netTo re-check	B Lab	accessed 2026-10	Happiness
Australasian indies clean up at Spikes Asia (opens in a new tab)bandt.com.auTo re-check	B&T	2026-03	Howatson+Company Motion Sickness Supermassive
BetterBriefs unveils new best practice guide addressing industry shortcomings (opens in a new tab)bandt.com.auTo re-check	B&T	2022	Briefing agencies: the most important document in marketing
Dentsu goes back to back as ADFEST's Network of the Year (opens in a new tab)bandt.com.auTo re-check	B&T	2026-03	Fundamental
Special, LEO, Grab dominate APAC Effies (opens in a new tab)bandt.com.auAnalyst evaluations	B&T	2026-09	Special Group
The BetterBriefs Project finds 33% of marketing budgets wasted due to poor briefs (opens in a new tab)bandt.com.auTo re-check	B&T	2021	The agency landscape 2026 Briefing agencies: the most important document in marketing
Wunderman founder and "father of direct marketing" Lester Wunderman passes away at 98 (opens in a new tab)bandt.com.auTo re-check	B&T	2019	Direct marketing 101: mail, door drops, calls and response, tested
e-Conomy SEA 2025 (press release) (opens in a new tab)bain.comTo re-check	Bain & Company	2025-11	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
E-loyalty: your secret weapon on the web (opens in a new tab)bain.comTo re-check	Bain & Company	2000	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Fred Reichheld (opens in a new tab)bain.comTo re-check	Bain & Company	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
History of Net Promoter (opens in a new tab)nps.bain.comTo re-check	Bain & Company	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Introducing the Net Promoter System (opens in a new tab)bain.comTo re-check	Bain & Company	accessed 2026-10	Net Promoter Score (NPS)
Net Promoter: creating a reliable metric (Loyalty Insights #2) (opens in a new tab)bain.comTo re-check	Bain & Company	accessed 2026-10	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Prescription for cutting costs (opens in a new tab)bain.comTo re-check	Bain & Company	accessed 2026-10	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Zero Defections: Quality Comes to Services (summary) (opens in a new tab)bain.comTo re-check	Bain & Company	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Measuring your Net Promoter Score (opens in a new tab)netpromotersystem.comTo re-check	Bain & Company, Net Promoter System	accessed 2026-10	CRM and loyalty 101: customer data, lifecycles, programmes and retention Net Promoter Score (NPS)
Adyen to acquire Talon.One (opens in a new tab)bankingdive.comTo re-check	Banking Dive	2026-04	Talon.One
BCG Classics Revisited: The Growth Share Matrix (opens in a new tab)bcghendersoninstitute.comTo re-check	BCG Henderson Institute	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
Repositioning: Marketing in an Era of Competition, Change and Crisis (Jack Trout with Steve Rivkin), McGraw-Hill, bookseller record (opens in a new tab)ca.biblio.comTo re-check	Biblio	2009	Positioning: the place a brand holds in the mind, and how to write it down
Better Brand Health with Jenni Romaniuk (Part 2) (opens in a new tab)bigeyeagency.comTo re-check	Bigeye	accessed 2026-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Global Programmatic DOOH Market was $1.3 billion in 2025 (opens in a new tab)billboardinsider.comTo re-check	Billboard Insider, reporting the WOO and PwC	2026	Out-of-home 101: billboards, transit, street furniture and digital screens
Global Effie Index: 2025's most effective marketers, brands and agencies (opens in a new tab)bizcommunity.comAnalyst evaluations	Bizcommunity	2026-06	Dejavu FP7 McCann Sancho BBDO
Growth in creativity places Joe Public and its clients at the top of the 2025 Loeries Rankings (opens in a new tab)bizcommunity.comTo re-check	Bizcommunity	2026-02	Joe Public United
Ogilvy wins most effective agency at Effies 2025 (opens in a new tab)bizcommunity.comTo re-check	Bizcommunity	2025-10	TBWA\Hunt Lascaris
Bizzabo Receives SOC 2 Type 2 Certification (opens in a new tab)bizzabo.comTo re-check	Bizzabo	2022-12	Bizzabo
Event Data Security & Compliance (opens in a new tab)bizzabo.comTo re-check	Bizzabo	accessed 2026-10	Bizzabo
Event Management Software (opens in a new tab)bizzabo.comTo re-check	Bizzabo	accessed 2026-10	Bizzabo
Event Management Software Pricing & Plans (opens in a new tab)bizzabo.comTo re-check	Bizzabo	accessed 2026-10	Bizzabo
Massive makeover at UniWorld: changes reposition ad agency for digital age (opens in a new tab)blackenterprise.comTo re-check	Black Enterprise	accessed 2026-10	UWG
Blackstone Completes Acquisition of Cvent (opens in a new tab)blackstone.comTo re-check	Blackstone	2023-06	Cvent
Démarchage téléphonique, fin de Bloctel : ce qui change le 11 août (opens in a new tab)blogdumoderateur.comTo re-check	Blog du Modérateur	2026-08	Direct marketing 101: mail, door drops, calls and response, tested
Bending Spoons to buy Vimeo in $1.38 billion all-cash deal (opens in a new tab)bloomberg.comTo re-check	Bloomberg	2025-09-10	Vimeo
PayPal's Honey Sheds Influencers' Affiliate Link Hijacking Suit (opens in a new tab)news.bgov.comTo re-check	Bloomberg Government	2025-11	Affiliate 101: paying partners for the results they bring
Influencers' Commission Hijacking Suits Have Rocky Legal Road (opens in a new tab)news.bloombergtax.comTo re-check	Bloomberg Tax	2025-03	Affiliate 101: paying partners for the results they bring
About Bloomreach (opens in a new tab)news.bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
AI-Driven Real-Time Personalization for Financial Services (opens in a new tab)bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
Bloomreach Announces Another Successful Completion of ISO Recertifications (opens in a new tab)bloomreach.comTo re-check	Bloomreach	2024-12	Bloomreach
Bloomreach Content (opens in a new tab)bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
Marketing Automation Platform (opens in a new tab)bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
Security at Bloomreach (opens in a new tab)bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
Website Privacy Notice (opens in a new tab)bloomreach.comTo re-check	Bloomreach	accessed 2026-10	Bloomreach
What to expect when you integrate (opens in a new tab)documentation.bloomreach.comTo re-check	Bloomreach Documentation	accessed 2026-10	Bloomreach
Crossing the Chasm, 3rd edition (Geoffrey A. Moore), HarperBusiness, bookseller record (opens in a new tab)bokus.comTo re-check	Bokus	2014	Positioning: the place a brand holds in the mind, and how to write it down
What Is the Growth Share Matrix? (opens in a new tab)bcg.comTo re-check	Boston Consulting Group	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
Methodology: brands annual rankings (opens in a new tab)brandfinance.comTo re-check	Brand Finance	accessed 2026-10	Making the business case: talking to the CFO
LAIF 2025: X3M Ideas reclaims Agency of the Year title (opens in a new tab)brandcom.ngAnalyst evaluations	Brandcom	2025-12	X3M Ideas
X3M Ideas ranks first in Nigeria, 7th in Africa in latest Loeries rankings (opens in a new tab)brandcom.ngTo re-check	Brandcom	2026-02	X3M Ideas
X3M Ideas named Nigeria's top advertising agency, ranks 7th across Africa and Middle East in 2025 Loeries (opens in a new tab)brandspurng.comAnalyst evaluations	BrandSpur	2026-02	X3M Ideas
Cision Closes Brandwatch Acquisition (opens in a new tab)brandwatch.comTo re-check	Brandwatch	2021-06-01	Brandwatch
Pricing & Plans for Every Team (opens in a new tab)brandwatch.comTo re-check	Brandwatch	accessed 2026-10	Brandwatch
The Brandwatch Security Programme (opens in a new tab)brandwatch.comTo re-check	Brandwatch	accessed 2026-10	Brandwatch
Braze Receives ISO 27001 Certification and Passes SOC 2 Type 2 Audit (opens in a new tab)braze.comTo re-check	Braze	accessed 2026-10	Braze
Explore pricing and packaging options at Braze (opens in a new tab)braze.comTo re-check	Braze	accessed 2026-10	Braze
GDPR Compliance FAQ (opens in a new tab)marketing-assets.braze.comTo re-check	Braze	accessed 2026-10	Braze
Channels (opens in a new tab)braze.comTo re-check	Braze Docs	accessed 2026-10	Braze
Platform Overview (opens in a new tab)braze.comTo re-check	Braze Docs	accessed 2026-10	Braze
Braze Reports Fiscal Year and Fourth Quarter 2026 Results (opens in a new tab)investors.braze.comTo re-check	Braze Investor Relations	2026	Braze
Brevo Terms of Service (opens in a new tab)brevo.comTo re-check	Brevo	accessed 2026-10	Brevo
Free Email API for Developers (opens in a new tab)brevo.comTo re-check	Brevo	accessed 2026-10	Brevo
Free Email Blast Service (opens in a new tab)brevo.comTo re-check	Brevo	accessed 2026-10	Brevo
Change the language of your Brevo account (opens in a new tab)help.brevo.comTo re-check	Brevo Help Center	accessed 2026-10	Brevo
Data storage location (opens in a new tab)help.brevo.comTo re-check	Brevo Help Center	accessed 2026-10	Brevo
FAQs - What are the limits of the Free plan? (opens in a new tab)help.brevo.comTo re-check	Brevo Help Center	accessed 2026-10	Brevo
Automated decision making: ICO consults on updated guidance (opens in a new tab)brodies.comTo re-check	Brodies	2026	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Brand valuation. Requirements for monetary brand valuation (BS ISO 10668:2010) (opens in a new tab)knowledge.bsigroup.comTo re-check	BSI	2010	Brand equity: what a brand is worth, and how communication builds it
BS ISO 20121: The past, present and future of sustainable events (opens in a new tab)knowledge.bsigroup.comTo re-check	BSI	accessed 2026-10	Events 101: bringing people to the brand, in person and online
The FCC delays effective date of TCPA revoke-all rule until January 31, 2027 (opens in a new tab)burr.comTo re-check	Burr & Forman	2026-01	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp
Bynder digital asset management pricing (opens in a new tab)bynder.comTo re-check	Bynder	accessed 2026-10	Bynder
Bynder security and compliance (opens in a new tab)support.bynder.comTo re-check	Bynder	accessed 2026-10	Bynder
Enterprise digital asset management solution (opens in a new tab)bynder.comTo re-check	Bynder	accessed 2026-10	Bynder
Trust Center (opens in a new tab)trust.bynder.comTo re-check	Bynder	accessed 2026-10	Bynder
Campaign Big Awards 2025: winners revealed (opens in a new tab)campaignlive.co.ukAnalyst evaluations	Campaign	2025	Adam&Eve\TBWA
Dentsu drops sale of international arm but is open to deals in local markets (opens in a new tab)campaignlive.comTo re-check	Campaign	2026-02	Carat
Does the Ford decision show that bespoke agency teams have outlived their usefulness? (opens in a new tab)campaignlive.co.ukTo re-check	Campaign	2018	Organising for IMC: agency models, in-housing, roles and AI in 2026
Les Binet urges marketers to measure Google searches to predict brand health (opens in a new tab)campaignlive.co.ukTo re-check	Campaign	2020	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Marketing budgets hold at 7.7% in 2025: Gartner CMO survey (opens in a new tab)campaignlive.comTo re-check	Campaign	2025-05	Making the business case: talking to the CFO
Ogilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026 (opens in a new tab)campaignlive.comAnalyst evaluations	Campaign	2026-06	LePub Milan Mother London Ogilvy VML
Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO (opens in a new tab)campaignlive.comTo re-check	Campaign	2025-12	Adam&Eve\TBWA Africa Creative AlmapBBDO Colenso BBDO FP7 McCann Impact BBDO +2
Omnicom to merge Mediahub and Hearts & Science (opens in a new tab)campaignlive.comTo re-check	Campaign	2026	OMD PHD
One of the most odious phrases in the English language is "non-working marketing spend" (@adliterate) (opens in a new tab)campaignlive.co.ukTo re-check	Campaign	accessed 2026-10	Budgeting for IMC: setting the total and splitting it
Revealed: The Campaign 2026 Agency of the Year awards shortlist (opens in a new tab)campaignlive.comTo re-check	Campaign	2026	Acadia
The ANA and 4As want to fix the pitch once and for all (opens in a new tab)campaignlive.comTo re-check	Campaign	accessed 2026-10	Working with agencies: pitches, pay, scopes and reviews
Will more clients follow Unilever in adopting a holding company model? (opens in a new tab)campaignlive.co.ukTo re-check	Campaign	accessed 2026-10	Organising for IMC: agency models, in-housing, roles and AI in 2026
Obituary: Don E. Schultz, 86, integrated marketing communications pioneer (opens in a new tab)campaignasia.comTo re-check	Campaign Asia	2020-06-05	What integrated marketing communications is, and what it is not
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network (opens in a new tab)campaignasia.comTo re-check	Campaign Asia	2025-01	Leo
Agency of the Year 2025 winners: Southeast Asia (opens in a new tab)campaignasia.comAnalyst evaluations	Campaign Asia-Pacific	2025-12	Gigil
Bear Meets Eagle On Fire crowned Independent Agency of the Year (Craft) at Cannes Lions 2025, ranked #3 indie agency of the year globally (opens in a new tab)campaignbrief.comAnalyst evaluations	Campaign Brief	2025-06	Bear Meets Eagle On Fire
Cannes Lions 2025 Independent Agency of the Year ranking (opens in a new tab)campaignbrief.comTo re-check	Campaign Brief	2025-06	Bear Meets Eagle On Fire
Spikes Asia 2025 Special Awards (opens in a new tab)campaignbriefasia.comTo re-check	Campaign Brief Asia	2025-04	Colenso BBDO
Grais, Shepansky, Staples leave Rethink — as independent as ever (opens in a new tab)campaigncanada.caTo re-check	Campaign Canada	2020	Rethink
2020 Effie Index: here are the world's most effective marketers (opens in a new tab)campaignme.comTo re-check	Campaign Middle East	2020	Dejavu
BigTime Creative Shop tops MENA list in the Loeries 2025 rankings (opens in a new tab)campaignme.comAnalyst evaluations	Campaign Middle East	2026-02	BigTime Creative Shop
BigTime named Independent Entertainment Agency of the Year at Cannes (opens in a new tab)campaignme.comAnalyst evaluations	Campaign Middle East	2025-06	BigTime Creative Shop
Dubai Lynx announces 2025 winners (opens in a new tab)campaignme.comAnalyst evaluations	Campaign Middle East	2025	Abdullah & Shokri BigTime Creative Shop FP7 McCann Impact BBDO
Google Ads drops four attribution models (opens in a new tab)campaignme.comTo re-check	Campaign Middle East	2023	Attribution and its limits: what the credit report can and cannot tell you
WARC Rankings 2026: how did the region do? (opens in a new tab)campaignme.comAnalyst evaluations	Campaign Middle East	2026-03	BigTime Creative Shop FP7 McCann Impact BBDO
Athlete Marketing / Rule 40 Guidelines, Tokyo 2020 (opens in a new tab)olympic.caTo re-check	Canadian Olympic Committee	2020-01	Sponsorship 101: borrowing meaning from what people already love
Frequently asked questions about Canada's Anti-Spam Legislation (opens in a new tab)crtc.gc.caTo re-check	Canadian Radio-television and Telecommunications Commission (CRTC)	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Email 101: permission, the inbox and the rules that guard it
Final winners announced for 2026 (opens in a new tab)canneslions.comAnalyst evaluations	Cannes Lions	2026-06	Mother London The Partnership
Special Awards (opens in a new tab)canneslions.comTo re-check	Cannes Lions	accessed 2026-10	Carat Klick Health
Canva Nonprofits (opens in a new tab)canva.comTo re-check	Canva	accessed 2026-10	Canva
Canva Trust & Security Portal (opens in a new tab)trust.canva.comTo re-check	Canva	accessed 2026-10	Canva
Security, data protection and SSO (opens in a new tab)canva.comTo re-check	Canva	accessed 2026-10	Canva
Autofill designs with data (opens in a new tab)canva.devTo re-check	Canva Developers	accessed 2026-10	Canva
About Canva Teams (opens in a new tab)canva.comTo re-check	Canva Help Centre	accessed 2026-10	Canva
Learn how pricing and billing work for Canva Business (opens in a new tab)canva.comTo re-check	Canva Help Centre	accessed 2026-10	Canva
Carat: Media Network of the Year at Cannes Lions 2026 (opens in a new tab)carat.comTo re-check	Carat	2026-06	Carat
Extinction des publicités lumineuses et fermeture des portes et fenêtres donnant sur l'extérieur (opens in a new tab)entreprises.cci-paris-idf.frTo re-check	CCI Paris Île-de-France	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
What Is a CDP? (opens in a new tab)cdpinstitute.orgTo re-check	CDP Institute	accessed 2026-10	Customer data platform (CDP)
Loi n° 94-665 du 4 août 1994 relative à l'emploi de la langue française (texte reproduit) (opens in a new tab)axl.cefan.ulaval.caTo re-check	CEFAN, Université Laval	1994-08-04	Consistency and adaptation: one idea across channels, languages and cultures
CEIR Releases Q4 2024 Index Results (opens in a new tab)businesswire.comTo re-check	Center for Exhibition Industry Research (Business Wire)	2025-03-24	Events 101: bringing people to the brand, in person and online
Advertising & Marketing 2025: Egypt (opens in a new tab)practiceguides.chambers.comTo re-check	Chambers and Partners, Global Practice Guides	2025	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Advertising standards and self-regulation: the codes every claim must pass
CIPR Inside: about the group (opens in a new tab)cipr.co.ukTo re-check	Chartered Institute of Public Relations (CIPR)	accessed 2026-10	Internal comms 101: employees are the first audience
CIPR welcomes AMEC initiative and pledges AVE ban (opens in a new tab)newsroom.cipr.co.ukTo re-check	Chartered Institute of Public Relations (CIPR)	2017	The PESO channel audit: paid, earned, shared and owned on one grid Public relations 101: earning trust you cannot buy
Drafting a Crisis Communication Plan (CIPR Skills Guide, Crisis Communications Network) (opens in a new tab)cipr.co.ukTo re-check	Chartered Institute of Public Relations (CIPR)	accessed 2026-10	The crisis communication checklist: prepare, respond, recover
New skills guide: CIPR launches guide to drafting crisis communication plans (opens in a new tab)newsroom.cipr.co.ukTo re-check	Chartered Institute of Public Relations (CIPR)	accessed 2026-10	The crisis communication checklist: prepare, respond, recover The message house template: one umbrella message, the pillars and the proof
Reichheld's New Metric: The Net Promoter Score (opens in a new tab)chiefmarketer.comTo re-check	Chief Marketer	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI (Scott Brinker and Frans Riemersma) (opens in a new tab)chiefmartec.comTo re-check	chiefmartec	2025-05	Building a martech stack: layers, choices and vendors
CNNIC Releases the 54th Statistical Report on China's Internet Development (opens in a new tab)cnnic.cnTo re-check	China Internet Network Information Center (CNNIC)	2024	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
China's internet users reach 1.125 billion (CNNIC 57th Statistical Report on China's Internet Development) (opens in a new tab)ecns.cnTo re-check	China News Service (ECNS)	2026-02-05	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
Chrome Web Store policy updates: Strengthening our policies on affiliate programs in Chrome Extensions (opens in a new tab)developer.chrome.comTo re-check	Chrome for Developers (Google)	2025-03-11	Affiliate 101: paying partners for the results they bring
Intent to Deprecate and Remove: Protected Audience (blink-dev) (opens in a new tab)groups.google.comTo re-check	Chromium project	2026-06-11	Consent, identity and cookies: where things stand in 2026
Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (W. Timothy Coombs), Corporate Reputation Review 10(3), 163–176 (opens in a new tab)cir.nii.ac.jpTo re-check	CiNii Research, National Institute of Informatics (bibliographic record)	2007-09	The crisis communication checklist: prepare, respond, recover
CisionOne: All-in-One Media Monitoring & Journalist Outreach Platform (opens in a new tab)cision.comTo re-check	Cision	accessed 2026-10	Cision
Request a demo with CisionOne (opens in a new tab)cision.comTo re-check	Cision	accessed 2026-10	Cision
Security Statement (opens in a new tab)cision.comTo re-check	Cision	accessed 2026-10	Cision
Special issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker (opens in a new tab)scholarship.claremont.eduTo re-check	Claremont Graduate University, Scholarship@Claremont	2009	The marketing concept: what marketing is for
Clearance FAQs (opens in a new tab)help.clearcast.co.ukTo re-check	Clearcast	accessed 2026-10	Campaign planning and calendars: from plan to schedule
Service Levels (SLAs) for Clearing Ads (opens in a new tab)help.clearcast.co.ukTo re-check	Clearcast	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system Campaign planning and calendars: from plan to schedule
Welcome to Clearcast (opens in a new tab)clearcast.co.ukTo re-check	Clearcast	2022-07	Advertising 101: television, radio, print and cinema
CleverTap Pricing Plans (opens in a new tab)clevertap.comTo re-check	CleverTap	accessed 2026-10	CleverTap
Compliance frameworks followed by Trust Portal (opens in a new tab)trust.clevertap.comTo re-check	CleverTap	accessed 2026-10	CleverTap
Account and Data Management (opens in a new tab)docs.clevertap.comTo re-check	CleverTap Docs	accessed 2026-10	CleverTap
CleverTap Essentials Billing (opens in a new tab)docs.clevertap.comTo re-check	CleverTap Docs	accessed 2026-10	CleverTap
CleverTap for Startups overview (opens in a new tab)docs.clevertap.comTo re-check	CleverTap Docs	accessed 2026-10	CleverTap
Email Add-on (opens in a new tab)docs.clevertap.comTo re-check	CleverTap Docs	accessed 2026-10	CleverTap
History of Affiliate Marketing (opens in a new tab)clickz.comTo re-check	ClickZ	accessed 2026-10	Affiliate 101: paying partners for the results they bring
New social media requirements for Saudi Arabia (opens in a new tab)clydeco.comTo re-check	Clyde & Co	2022-09	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer marketing 101: borrowing trust, and saying so
Saudi Arabia issues Implementing Regulations to the Personal Data Protection Law (opens in a new tab)clydeco.comTo re-check	Clyde & Co	2023-09	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
The SDAIA publishes draft amendments to the Implementing Regulations of the PDPL (opens in a new tab)clydeco.comTo re-check	Clyde & Co	2026-10-08	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
UAE tightens telemarketing regulations: what you need to know (opens in a new tab)clydeco.comTo re-check	Clyde & Co	2024-07	Direct marketing 101: mail, door drops, calls and response, tested
Egypt's PDPL: executive regulations issued, one-year compliance countdown begins (opens in a new tab)cms.lawTo re-check	CMS	accessed 2026-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
No more faux five-stars: the DMCC Act bans fake reviews (opens in a new tab)cms.lawTo re-check	CMS	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits
Online Safety Act: Illegal content duties are now in force (opens in a new tab)cms.lawTo re-check	CMS	2025-03	Community 101: a brand people belong to, not just follow
The martech supergraphic has grown up: 15,000-plus (opens in a new tab)cmswire.comTo re-check	CMSWire	accessed 2026-10	Building a martech stack: layers, choices and vendors
Community Industry Report 2024 (opens in a new tab)cmxhub.comTo re-check	CMX	2024	Community 101: a brand people belong to, not just follow
Community Industry Report 2025 (opens in a new tab)cmxhub.comTo re-check	CMX	2025	Which mix for which objective: sixteen objectives and the disciplines that serve them Community 101: a brand people belong to, not just follow
Cookies et autres traceurs : la CNIL publie des lignes directrices modificatives et sa recommandation (opens in a new tab)cnil.frTo re-check	CNIL	2020-10	Digital advertising 101: display, video, CTV, retail media and programmatic Consent management
Cookies et traceurs : que dit la loi ? (opens in a new tab)cnil.frTo re-check	CNIL	accessed 2026-10	Cookie ePrivacy Directive and PECR Third-party cookies
Glossaire Cookies et autres traceurs (opens in a new tab)cnil.frTo re-check	CNIL	accessed 2026-10	Cookie
La prospection commerciale par courrier électronique, SMS-MMS et automate d'appel (opens in a new tab)cnil.frTo re-check	CNIL	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it
Programmes de fidélité : la CNIL précise l'application du droit à la portabilité des données (opens in a new tab)cnil.frTo re-check	CNIL (France)	2025-10-14	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Valuing Customers (Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart), Journal of Marketing Research 41(1), authors' copy (opens in a new tab)business.columbia.eduTo re-check	Columbia Business School	2004-02	The customer lifetime value and acquisition cost calculator Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Professor Lehmann wins 2009 William F. O'Dell Award (opens in a new tab)business.columbia.eduTo re-check	Columbia Business School (press release)	2009	The customer lifetime value and acquisition cost calculator Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Better briefs (client guidance) (opens in a new tab)commscouncil.nzTo re-check	Commercial Communications Council (New Zealand)	accessed 2026-10	Briefing agencies: the most important document in marketing
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) (opens in a new tab)asa.org.ukTo re-check	Committee of Advertising Practice	accessed 2026-10	Advertising standards and self-regulation: the codes every claim must pass
ASDA'A BCW unveils results for its 15th annual Arab Youth Survey (opens in a new tab)communicateonline.meTo re-check	Communicate Online	2023	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
Dubai Lynx announces 2025 winners (opens in a new tab)communicateonline.meTo re-check	Communicate Online	2025	Abdullah & Shokri
Effie: news and results (opens in a new tab)communicateonline.meTo re-check	Communicate Online	2025-12	Peace Cake
MENA Effie Awards 2025 results (opens in a new tab)communicateonline.meTo re-check	Communicate Online	2025-12	Peace Cake
MENA Effie awards mark 16th edition with grand celebration in Riyadh (opens in a new tab)communicateonline.meAnalyst evaluations	Communicate Online	2025-12	FP7 McCann Peace Cake
Public consultation paper on an anti-spam policy framework (opens in a new tab)cst.gov.saTo re-check	Communications, Space and Technology Commission (CST), Saudi Arabia	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Making environmental claims on goods and services (Green Claims Code) (opens in a new tab)gov.ukTo re-check	Competition and Markets Authority (CMA), GOV.UK	2021-09-20	Greenwashing
Groceries: loyalty prices offer genuine savings, says CMA (opens in a new tab)gov.ukTo re-check	Competition and Markets Authority (UK), GOV.UK	2024-11	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Clubcard at 30: the evolution of retail loyalty (opens in a new tab)computerweekly.comTo re-check	Computer Weekly	2025	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Conseil d'État, décision n° 468221 du 24 février 2023 (opens in a new tab)conseil-etat.frTo re-check	Conseil d'État	2023-02-24	Out-of-home 101: billboards, transit, street furniture and digital screens
Jenni Romaniuk on distinctive assets (opens in a new tab)contagious.comTo re-check	Contagious	accessed 2026-10	Which mix for which objective: sixteen objectives and the disciplines that serve them Consistency and adaptation: one idea across channels, languages and cultures
Content marketing history and future (Joe Pulizzi) (opens in a new tab)contentmarketinginstitute.comTo re-check	Content Marketing Institute	2013-09-28	Content 101: earning attention with things worth reading, watching and hearing
B2B Content and Marketing Trends: Insights for 2026 (opens in a new tab)contentmarketinginstitute.comTo re-check	Content Marketing Institute and MarketingProfs	2025	Which mix for which objective: sixteen objectives and the disciplines that serve them Content 101: earning attention with things worth reading, watching and hearing
B2B Content Marketing: 2025 Benchmarks & Trends (opens in a new tab)contentmarketinginstitute.comTo re-check	Content Marketing Institute and MarketingProfs	2024	Content 101: earning attention with things worth reading, watching and hearing
Configure a webhook (opens in a new tab)contentful.comTo re-check	Contentful	accessed 2026-10	Contentful
Contentful pricing (opens in a new tab)contentful.comTo re-check	Contentful	accessed 2026-10	Contentful
GraphQL Content API: overview (opens in a new tab)contentful.comTo re-check	Contentful	accessed 2026-10	Contentful
Privacy FAQ (opens in a new tab)contentful.comTo re-check	Contentful	2026-01-26	Contentful
Security at Contentful (opens in a new tab)contentful.comTo re-check	Contentful	accessed 2026-10	Contentful
About (opens in a new tab)cossette.comTo re-check	Cossette	accessed 2026-10	Cossette
Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science (opens in a new tab)cran.rstudio.comTo re-check	CRAN (The Comprehensive R Archive Network)	2025-07-02	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Marketing mix modelling: how it is built, how to trust it, and when it fits
CreatorIQ (opens in a new tab)creatoriq.comTo re-check	CreatorIQ	accessed 2026-10	CreatorIQ
Global Enterprise Influencer Marketing Software (opens in a new tab)creatoriq.comTo re-check	CreatorIQ	accessed 2026-10	CreatorIQ
Pay & Incentivize Creators (opens in a new tab)creatoriq.comTo re-check	CreatorIQ	accessed 2026-10	CreatorIQ
SafeIQ (opens in a new tab)creatoriq.comTo re-check	CreatorIQ	accessed 2026-10	CreatorIQ
Trust at CreatorIQ (opens in a new tab)creatoriq.comTo re-check	CreatorIQ	accessed 2026-10	CreatorIQ
Canada's Anti-Spam Legislation (CASL) Guidance on Implied Consent (opens in a new tab)crtc.gc.caTo re-check	CRTC	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it
Consumers Prefer their Own Language (Can't Read, Won't Buy – B2C) (opens in a new tab)csa-research.comTo re-check	CSA Research	2020	Global and local: what to standardise, what to adapt, and how to decide
Messaging Principles and Best Practices (opens in a new tab)api.ctia.orgTo re-check	CTIA	2023-05	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Messaging 101: marketing in the chat, from SMS to WhatsApp
Vancouver-based Hootsuite buys analytics firm Talkwalker as CEO foresees social media disruption (opens in a new tab)bc.ctvnews.caTo re-check	CTV News	2024-04	Hootsuite
Cossette hopes to double U.S. presence with sale to China's BlueFocus (opens in a new tab)montreal.ctvnews.caTo re-check	CTV News Montreal	accessed 2026-10	Cossette
The customer data platform definition, and the RealCDP checklist (David Raab, founder of the CDP Institute) (opens in a new tab)customerthink.comTo re-check	CustomerThink	accessed 2026-10	First-party data and customer data platforms: when a CDP is worth it Building a martech stack: layers, choices and vendors
Cvent Pricing (opens in a new tab)cvent.comTo re-check	Cvent	accessed 2026-10	Cvent
Cvent Trust Center (opens in a new tab)trust.cvent.comTo re-check	Cvent	accessed 2026-10	Cvent
Cvent Webinar Platform (opens in a new tab)cvent.comTo re-check	Cvent	accessed 2026-10	Cvent
Data Security for Event Registration & Payments (opens in a new tab)cvent.comTo re-check	Cvent	accessed 2026-10	Cvent
Event Registration Platform Free Trial (opens in a new tab)cvent.comTo re-check	Cvent	accessed 2026-10	Cvent
ICO updates legitimate interests guidance after DUAA changes (opens in a new tab)dma.org.ukTo re-check	Data & Marketing Association (DMA)	2026-04-01	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf Direct marketing 101: mail, door drops, calls and response, tested
The DMA Code (opens in a new tab)dma.org.ukTo re-check	Data & Marketing Association (DMA)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
JICMAIL's 2025 Response Rate Tracker update reveals growing performance of customer acquisition mail campaigns (opens in a new tab)dma.org.ukTo re-check	Data & Marketing Association (DMA), reporting JICMAIL	2025	Which mix for which objective: sixteen objectives and the disciplines that serve them Direct marketing 101: mail, door drops, calls and response, tested
Mail drives record levels of digital engagement in Q1 2026 (opens in a new tab)dma.org.ukTo re-check	Data & Marketing Association (DMA), reporting JICMAIL	2026	Direct marketing 101: mail, door drops, calls and response, tested
Digital 2026 Global Overview Report (opens in a new tab)datareportal.comTo re-check	DataReportal (Kepios, We Are Social and Meltwater)	2025-10	Influencer marketing 101: borrowing trust, and saying so Social media 101: earning a place in feeds that algorithms run Search 101: being found at the moment people ask
Digital 2026 Mid-Year Global Update Report (opens in a new tab)datareportal.comTo re-check	DataReportal (Kepios, We Are Social and Meltwater)	2026	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Social media 101: earning a place in feeds that algorithms run
Digital 2026: internet users pass the 6 billion mark (opens in a new tab)datareportal.comTo re-check	DataReportal (Kepios, We Are Social and Meltwater)	accessed 2026-10	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
Digital in Saudi Arabia (opens in a new tab)datareportal.comTo re-check	DataReportal (Kepios, We Are Social and Meltwater)	accessed 2026-10	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
In a one, two, three punch, the FTC issues updated Endorsement Guides (opens in a new tab)dwt.comTo re-check	Davis Wright Tremaine	2023-07	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer marketing 101: borrowing trust, and saying so
Industry revamps briefing guide (opens in a new tab)decisionmarketing.co.ukTo re-check	Decision Marketing	accessed 2026-10	The agency brief template: the client's business brief to every agency Briefing agencies: the most important document in marketing
Mail proves its strength with rise in digital engagement (opens in a new tab)decisionmarketing.co.ukTo re-check	Decision Marketing	2026	Direct marketing 101: mail, door drops, calls and response, tested
Dentsu Wins 13 Awards at Spikes Asia 2026 (opens in a new tab)group.dentsu.comTo re-check	dentsu	2026-03	TBWA\HAKUHODO
Big win for players as government launches voluntary code for prize draw operators (opens in a new tab)gov.ukTo re-check	Department for Culture, Media and Sport (UK), GOV.UK	2025	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Voluntary code of good practice for prize draw operators (opens in a new tab)gov.ukTo re-check	Department for Culture, Media and Sport (UK), GOV.UK	2026-03-30	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Retail promotion certificate of participation (opens in a new tab)dubaidet.gov.aeTo re-check	Department of Economy and Tourism (DET), Dubai	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Les loteries publicitaires (fiche pratique) (opens in a new tab)artois.ufcquechoisir.frTo re-check	DGCCRF (France), copy hosted by UFC-Que Choisir Artois	2019-06	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Effie Awards Chile 2025: destacando ideas que dan resultados (opens in a new tab)df.clTo re-check	Diario Financiero	2025-10	10:10
Joyce Kahn: ¿Quién es la nueva gerenta de la agencia 10:10? (opens in a new tab)df.clTo re-check	Diario Financiero	2026	10:10
'The beginning of a giant industry': An oral history of the first banner ad (opens in a new tab)digiday.comTo re-check	Digiday	accessed 2026-10	Digital advertising 101: display, video, CTV, retail media and programmatic
Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality (Dell'Acqua and others, HBS Working Paper 24-013) (opens in a new tab)d3.harvard.eduTo re-check	Digital Data Design Institute at Harvard	2023-09-22	AI in marketing: what the evidence supports, and how to run a pilot
GCAM order on advertising standards for non-Saudi residents (opens in a new tab)digitalpolicyalert.orgTo re-check	Digital Policy Alert	2022	Digital advertising 101: display, video, CTV, retail media and programmatic
2025 Global Effie Index, Unveiling the World's Most Effective Marketers (opens in a new tab)digitaling.comAnalyst evaluations	Digitaling	2026-06	The Womb VALOR Group
Front and Center, vol. 17 no. 2 (Hartman Center newsletter) (opens in a new tab)library.duke.eduTo re-check	Duke University Libraries, Rubenstein Library, Hartman Center	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Consent Management Service Policy (opens in a new tab)etisalat.aeTo re-check	e& (Etisalat), United Arab Emirates	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Montgomery Ward launches a mail-order business (opens in a new tab)ebsco.comTo re-check	EBSCO Research Starters	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
2026 Edelman Trust Barometer: Society Slides Into Insularity (opens in a new tab)edelman.comTo re-check	Edelman	2026-01	Public relations 101: earning trust you cannot buy
The Infinite Dial 2025 (opens in a new tab)edisonresearch.comTo re-check	Edison Research (SSRS)	2025	Content 101: earning attention with things worth reading, watching and hearing
2025 Effie Awards Chile Winners Announced (opens in a new tab)effie.orgAnalyst evaluations	Effie Worldwide	2025-10	10:10
2025 Global Effie Index Rankings Announced (opens in a new tab)effieindex.comTo re-check	Effie Worldwide	2026-06-16	Cossette Dejavu Fantástica Gres Todorchuk Leo Lifelong Crush +4
Effie Index: Most Effective Independent Agency Offices 2025 (opens in a new tab)effieindex.comAnalyst evaluations	Effie Worldwide	2026-06	Banda Rafineri
Building Distinctive Brand Assets (Jenni Romaniuk, Oxford University Press) (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute	2018	Marketing operations and governance: running integrated marketing as a system
A short critique of “a critique of Double Jeopardy” (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Answering critics (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Segmentation, targeting and positioning: choosing whom to serve
Brands need distinctive assets (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Distinctive brand assets
Category Entry Points Dissected: How They Really Contribute to Growth (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Category entry points (CEPs) Mental availability
Category Entry Points in a Business-to-Business (B2B) world (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Category entry points (CEPs)
Category entry points in a business-to-business (B2B) world (Jenni Romaniuk) (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	2022-07	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief How brands grow: the Ehrenberg-Bass laws, and the debate around them
Category Entry Points: The Last Two Strategic Pitfalls Unraveled (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Category entry points (CEPs)
Differentiation versus distinctiveness (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Distinctive brand assets
Differentiation vs. distinctiveness, i.e. stand out or be distinctive (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Positioning: the place a brand holds in the mind, and how to write it down
Effective brand growth: Acquisition or retention? (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Segmentation, targeting and positioning: choosing whom to serve The marketing concept: what marketing is for
From mental availability to mass marketing, purpose nonsense and consistency: what Ritson and Sharp did and didn't agree on at this year's Cannes (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
How do you measure 'How Brands Grow'? (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	The marketing mix: why price, product and place also communicate Segmentation, targeting and positioning: choosing whom to serve Mental availability
Loyalty Myths (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
The Double Jeopardy Law in B2B shows the way to grow (opens in a new tab)marketingscience.infoTo re-check	Ehrenberg-Bass Institute for Marketing Science	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief Customer value and lifetime value: what a customer is worth, and what loyalty really buys How brands grow: the Ehrenberg-Bass laws, and the debate around them
Agencia independiente del año: el reconocimiento que recibieron publicistas a cargo del rebranding de El Dínamo (opens in a new tab)eldinamo.clTo re-check	El Dínamo	2025-11-18	10:10
Awareness, attitudes, and behavioral intentions: A hierarchy of effects analysis of federal law enforcement agencies (opens in a new tab)sciencedirect.comTo re-check	Elsevier (ScienceDirect)	2026	Objectives and KPIs: from business goals to what communication must change
Advertising and promotions budgeting and the role of risk (European Journal of Marketing, vol. 43, no. 11/12) (opens in a new tab)emerald.comTo re-check	Emerald	2009	The objective-and-task budget calculator: cost what the objectives need Budgeting for IMC: setting the total and splitting it
Review: The New Strategic Brand Management (Jean-Noël Kapferer), edited by Geoffrey P. Lantos, Journal of Product & Brand Management, vol. 15, no. 1 (opens in a new tab)emerald.comTo re-check	Emerald	2006	Brand equity: what a brand is worth, and how communication builds it
Google has killed Privacy Sandbox (opens in a new tab)engadget.comTo re-check	Engadget	2025-10	Digital advertising 101: display, video, CTV, retail media and programmatic
Directive 2002/14/EC establishing a general framework for informing and consulting employees in the European Community (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex	2002-03-11	Internal comms 101: employees are the first audience
Directive 2002/58/EC on privacy and electronic communications (ePrivacy Directive) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex	2002-07-12	Email 101: permission, the inbox and the rules that guard it
Directive 2002/58/EC, consolidated text as amended by Directive 2009/136/EC (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex	2009-12-19	Messaging 101: marketing in the chat, from SMS to WhatsApp
Regulation (EU) 2022/2065 on a Single Market for Digital Services (Digital Services Act) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex	2022-10-19	Community 101: a brand people belong to, not just follow Digital advertising 101: display, video, CTV, retail media and programmatic Digital Services Act (DSA)
Interinstitutional Agreement of 20 May 2021 on a mandatory transparency register (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex (Official Journal of the European Union)	2021-05-20	Public relations 101: earning trust you cannot buy
Audiovisual Media Services Directive (AVMSD): summary (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, European Union	accessed 2026-10	Advertising 101: television, radio, print and cinema
Digital Services Act (summary of legislation) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, European Union	accessed 2026-10	Digital Services Act (DSA)
Directive (EU) 2024/825 (empowering consumers for the green transition) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, European Union	2024-02-28	Greenwashing
Directive 2002/58/EC on privacy and electronic communications (ePrivacy Directive) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, European Union	2002-07-12	ePrivacy Directive and PECR Soft opt-in
Regulation (EU) 2016/679 (General Data Protection Regulation), recital 47 and articles 6 and 21 (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, Official Journal of the European Union	2016-04-27	The launch checklist: before, during and after, across every discipline CRM and loyalty 101: customer data, lifecycles, programmes and retention Direct marketing 101: mail, door drops, calls and response, tested
Directive 2002/58/EC, consolidated text as amended by Directive 2009/136/EC (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, Publications Office of the European Union	2009-12-19	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp ePrivacy Directive and PECR
Directive 2006/114/EC concerning misleading and comparative advertising (codified version) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, Publications Office of the European Union	2006-12-12	Advertising standards and self-regulation: the codes every claim must pass
Regulation (EU) 2016/679 (General Data Protection Regulation) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, Publications Office of the European Union	2016-04-27	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf Dark patterns GDPR (General Data Protection Regulation) Opt-in
Price indications on consumer products (summary of Directive 98/6/EC as amended by Directive (EU) 2019/2161) (opens in a new tab)eur-lex.europa.euTo re-check	EUR-Lex, summaries of EU legislation	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Eurobest Special Awards: how Agency of the Year is scored (opens in a new tab)eurobest.comTo re-check	Eurobest	accessed 2026-10	TRY
Cross-Border Complaints Report 2022 (opens in a new tab)easa-alliance.orgTo re-check	European Advertising Standards Alliance (EASA)	2023-06	Advertising standards and self-regulation: the codes every claim must pass
Code of Practice on Transparency of AI-generated Content (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission	2026-06	AI in marketing: what the evidence supports, and how to run a pilot
Simpler EU digital rules and new digital wallets to save billions for businesses and boost innovation (opens in a new tab)cyprus.representation.ec.europa.euTo re-check	European Commission	2025-11-19	Consent, identity and cookies: where things stand in 2026
Transparency obligations under Article 50 of the AI Act (FAQ) (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission	accessed 2026-10	AI in marketing: what the evidence supports, and how to run a pilot Content 101: earning attention with things worth reading, watching and hearing
Commission publishes guidelines on transparency obligations for providers and deployers of certain AI systems (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission (Shaping Europe's digital future)	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
Signing the Code of Practice on Transparency of AI-generated Content (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission (Shaping Europe's digital future)	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
The Digital Services Act (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission (Shaping Europe's digital future)	accessed 2026-10	Digital Services Act (DSA)
Digital Package: questions and answers (opens in a new tab)digital-strategy.ec.europa.euTo re-check	European Commission, Shaping Europe's digital future	accessed 2026-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive, version 2 (opens in a new tab)edpb.europa.euTo re-check	European Data Protection Board	2024-10-07	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it Building a martech stack: layers, choices and vendors
Guidelines 3/2025 on the interplay between the DSA and the GDPR, version 2 (opens in a new tab)edpb.europa.euTo re-check	European Data Protection Board	2026-09	Social media 101: earning a place in feeds that algorithms run
Legislative train schedule: Digital Fairness Act (opens in a new tab)europarl.europa.euTo re-check	European Parliament	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits
Inter-institutional agreement on a mandatory Transparency Register for lobbyists (opens in a new tab)europarl.europa.euTo re-check	European Parliament (Legislative Train)	accessed 2026-10	Public relations 101: earning trust you cannot buy
EU consumer protection rules: enforcement and modernisation (procedure 2018/0090(COD), document summary) (opens in a new tab)oeil.europarl.europa.euTo re-check	European Parliament, Legislative Observatory	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Procedure file 2025/0360(COD): the Digital Omnibus (opens in a new tab)oeil.europarl.europa.euTo re-check	European Parliament, Legislative Observatory	accessed 2026-10	Consent, identity and cookies: where things stand in 2026
Create an Event for Free: Pricing (opens in a new tab)eventbrite.comTo re-check	Eventbrite	accessed 2026-10	Eventbrite
It's Now Free to Publish Events on Eventbrite (opens in a new tab)eventbrite.comTo re-check	Eventbrite	2024	Eventbrite
Eventbrite API Docs (opens in a new tab)eventbrite.comTo re-check	Eventbrite Platform	accessed 2026-10	Eventbrite
Intro to APIs (opens in a new tab)eventbrite.comTo re-check	Eventbrite Platform	accessed 2026-10	Eventbrite
Cannes Lions 2026: Ogilvy bags Network of the Year; Kenya gets first-ever Grand Prix (opens in a new tab)exchange4media.comTo re-check	exchange4media	2026-06	The Partnership
Global ad revenue to grow 8.9% by end of 2026: WPP Media (opens in a new tab)exchange4media.comTo re-check	exchange4media	2026-06	Advertising 101: television, radio, print and cinema
Omnicom retires DDB, FCB, MullenLowe (opens in a new tab)exchange4media.comTo re-check	exchange4media	2025-12	Adam&Eve\TBWA Happiness McCann The agency landscape 2026
WPP replaces GroupM with WPP Media (opens in a new tab)exchange4media.comTo re-check	exchange4media	2025-05	Mindshare
Omnicom consolida agencias y ajusta equipos tras fusión con IPG (opens in a new tab)expansion.mxTo re-check	Expansión	2025-12-10	McCann
Instagram to add commercial partnership labelling (opens in a new tab)fashionunited.comTo re-check	FashionUnited	2017-06	Influencer marketing 101: borrowing trust, and saying so
10 practical POPI tips for direct marketing (opens in a new tab)fasken.comTo re-check	Fasken	2021-02	Marketing in Africa: many markets, mobile first, radio still on
FCC 26-67 (TCPA consent revocation rules) (opens in a new tab)docs.fcc.govTo re-check	Federal Communications Commission	2026	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Messaging 101: marketing in the chat, from SMS to WhatsApp
Report and Order and Further Notice of Proposed Rulemaking on revoking consent under the TCPA (FCC 24-24) (opens in a new tab)docs.fcc.govTo re-check	Federal Communications Commission	2024-02	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Messaging 101: marketing in the chat, from SMS to WhatsApp
CAN-SPAM Act: a compliance guide for business (opens in a new tab)ftc.govTo re-check	Federal Trade Commission	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Email 101: permission, the inbox and the rules that guard it
Disclosures 101 for social media influencers (opens in a new tab)ftc.govTo re-check	Federal Trade Commission	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer disclosure
Federal Trade Commission announces final rule banning fake reviews and testimonials (opens in a new tab)ftc.govTo re-check	Federal Trade Commission	2024-08	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits AI in marketing: what the evidence supports, and how to run a pilot Which mix for which objective: sixteen objectives and the disciplines that serve them Community 101: a brand people belong to, not just follow Influencer marketing 101: borrowing trust, and saying so Social media 101: earning a place in feeds that algorithms run
FTC's Endorsement Guides: what people are asking (opens in a new tab)ftc.govTo re-check	Federal Trade Commission	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Which mix for which objective: sixteen objectives and the disciplines that serve them Internal comms 101: employees are the first audience Community 101: a brand people belong to, not just follow Affiliate 101: paying partners for the results they bring Influencer disclosure
Bringing Dark Patterns to Light (opens in a new tab)ftc.govTo re-check	Federal Trade Commission (FTC)	2022-09-15	Dark patterns
Guide concerning use of the word "free" and similar representations (opens in a new tab)ftc.govTo re-check	Federal Trade Commission (US)	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
FTC notice updating Do Not Call Registry access fees under the Do-Not-Call Registry Fee Extension Act of 2007 (document 2025-16430) (opens in a new tab)public-inspection.federalregister.govTo re-check	Federal Trade Commission, via the Federal Register	2025-08	Direct marketing 101: mail, door drops, calls and response, tested
Data Processing Addendum (opens in a new tab)figma.comTo re-check	Figma	accessed 2026-10	Figma
EU hosting for Figma and FigJam files (opens in a new tab)figma.comTo re-check	Figma	accessed 2026-10	Figma
Figma announces pricing of initial public offering (opens in a new tab)figma.comTo re-check	Figma	2025-07-30	Figma
Plans & pricing (opens in a new tab)figma.comTo re-check	Figma	accessed 2026-10	Figma
Trust you can verify: Figma is now ISO 42001 certified (opens in a new tab)figma.comTo re-check	Figma	2026-10	Figma
Updates to our pricing, seats, and billing experience (opens in a new tab)figma.comTo re-check	Figma	2025	Figma
Effies 2025: TBWA\Hunt Lascaris and City Lodge campaign voted most effective (opens in a new tab)financialmail.businessday.co.zaAnalyst evaluations	Financial Mail	2025-10	Joe Public United TBWA\Hunt Lascaris
Joe Public and Chicken Licken dominate the 2025 Loeries Official Rankings (opens in a new tab)financialmail.businessday.co.zaAnalyst evaluations	Financial Mail	2026-02	Joe Public United
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (Valarie A. Zeithaml), Journal of Marketing 52(3), 2–22 (course reading) (opens in a new tab)flinders.edu.auTo re-check	Flinders University (reprint of the American Marketing Association article)	1988-07	The marketing mix: why price, product and place also communicate The marketing concept: what marketing is for
Three-quarters of CPG promotions don't break even, says Nielsen (opens in a new tab)foodnavigator-usa.comTo re-check	FoodNavigator-USA	2014-10-09	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Banda, Gres Todorchuk and Silpo among the leaders of the Effie Index (opens in a new tab)forbes.uaAnalyst evaluations	Forbes Ukraine	2026-06	Banda Gres Todorchuk
HyperNormal and United24 win Ukraine's second Effie Europe gold (opens in a new tab)forbes.uaTo re-check	Forbes Ukraine	2025-12	BetterSvit
Little orange dresses ruffle feathers at the World Cup (opens in a new tab)foreignpolicy.comTo re-check	Foreign Policy	2010-06-16	Sponsorship 101: borrowing meaning from what people already love
An Illustrated Guide To Collecting Zero-Party Data (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Zero-party data
Introducing The B2C Marketing Operations Range Of Responsibilities Model (opens in a new tab)forrester.comTo re-check	Forrester	2025-04-02	Marketing operations and governance: running integrated marketing as a system
Introducing The Forrester Marketing Operations Range Of Responsibilities (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system
Marketing Operations Data Analyst (role profile) (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system
Responsibility Assignment (RACI) Matrix Tool For The PMM Model (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system
Vice President/Director Of Marketing Operations (role profile) (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system
Zero-Party Data: The Gift That Keeps On Giving (opens in a new tab)forrester.comTo re-check	Forrester	accessed 2026-10	Zero-party data
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Michael E. Porter) (opens in a new tab)papers.ssrn.comTo re-check	Free Press (SSRN record)	1980	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
ICO consults on updated automated decision making and profiling guidance (opens in a new tab)freeths.co.ukTo re-check	Freeths	2026	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Consumer protection provisions of the UK DMCCA and the CMA's new enforcement powers (opens in a new tab)technologyquotient.freshfields.comTo re-check	Freshfields, Technology Quotient	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits
CCPA regulations issue brief (opens in a new tab)fpf.orgTo re-check	Future of Privacy Forum	2025-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Global Employee Engagement Continues Decline (opens in a new tab)gallup.comTo re-check	Gallup	2026	Internal comms 101: employees are the first audience
Global Engagement Falls for the Second Time Since 2009 (opens in a new tab)gallup.comTo re-check	Gallup	2025	Internal comms 101: employees are the first audience
State of the Global Workplace 2026 (opens in a new tab)gallup.comTo re-check	Gallup	2026	Internal comms 101: employees are the first audience
2024 Strategic Priorities for Communications Leaders (opens in a new tab)gartner.comTo re-check	Gartner	2024	Internal comms 101: employees are the first audience
Boost Martech Performance and Prepare for AI (on the 2025 Gartner Marketing Technology Survey) (opens in a new tab)gartner.comTo re-check	Gartner	accessed 2026-10	Building a martech stack: layers, choices and vendors
Digital asset management market definition (Gartner Peer Insights vendor page) (opens in a new tab)gartner.comTo re-check	Gartner	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system
Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue (opens in a new tab)gartner.comTo re-check	Gartner	2025-05-12	Making the business case: talking to the CFO
Gartner HR Leaders Survey Reveals Top Two Priorities in 2024 are Leader and Manager Development and Organizational Culture (opens in a new tab)gartner.comTo re-check	Gartner	2023-11-07	Which mix for which objective: sixteen objectives and the disciplines that serve them Internal comms 101: employees are the first audience
Gartner Survey Finds 45% of Martech Leaders Say Existing Vendor-Offered AI Agents Fail to Meet Their Expectations of Promised Business Performance (opens in a new tab)gartner.comTo re-check	Gartner	2025-10-29	AI in marketing: what the evidence supports, and how to run a pilot First-party data and customer data platforms: when a CDP is worth it Building a martech stack: layers, choices and vendors
Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months (martech utilisation findings) (opens in a new tab)gartner.comTo re-check	Gartner	2023-08-23	Marketing operations and governance: running integrated marketing as a system
Gartner Survey Finds 81% of Marketing Leaders Have Contingency Plans in Response to Disruptions, but Just 21% Follow Them (opens in a new tab)gartner.comTo re-check	Gartner	2023-04-17	Making the business case: talking to the CFO
The B2B Buying Journey: Key Stages and How to Optimize Them (opens in a new tab)gartner.comTo re-check	Gartner	accessed 2026-10	The customer journey map: stages, touchpoints, needs, feelings and owners Touchpoints and the customer journey: from the funnel to the messy middle
Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue (opens in a new tab)secure.businesswire.comTo re-check	Gartner (press release, Business Wire)	2025-05-12	What integrated marketing communications is, and what it is not
Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience (opens in a new tab)gartner.comTo re-check	Gartner Newsroom	2026-03-09	Touchpoints and the customer journey: from the funnel to the messy middle
Gartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate "Unhealthy Conflict" During the Decision Process (opens in a new tab)gartner.comTo re-check	Gartner Newsroom	2025-05-07	Touchpoints and the customer journey: from the funnel to the messy middle
Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights (opens in a new tab)gartner.comTo re-check	Gartner Newsroom	2026-05-20	Touchpoints and the customer journey: from the funnel to the messy middle
Q&A with Dr. Kevin Lane Keller, Renowned Brand Strategy and Marketing Management Expert (opens in a new tab)gbkcollective.comTo re-check	GBK Collective	accessed 2026-10	Brand equity: what a brand is worth, and how communication builds it
Crossing the Chasm (Geoffrey A. Moore) (opens in a new tab)geoffreyamoore.comTo re-check	Geoffrey Moore (author's site)	accessed 2026-10	The positioning statement: for, who, is a, that, unlike, because
Positioning (Geoffrey A. Moore) (opens in a new tab)geoffreyamoore.comTo re-check	Geoffrey Moore (author's site)	accessed 2026-10	The positioning statement: for, who, is a, that, unlike, because
Geopath Likelihood-to-See Impressions (LTS) (opens in a new tab)geopath.atlassian.netTo re-check	Geopath	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Geopath Media Measurement Methodology Overview (opens in a new tab)geopath.atlassian.netTo re-check	Geopath	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Global Principles of Ethical Practice in Public Relations and Communication Management (opens in a new tab)globalalliancepr.orgTo re-check	Global Alliance for Public Relations and Communication Management	accessed 2026-10	Public relations 101: earning trust you cannot buy
Insider Becomes Insider One to Make Marketing and Customer Engagement Teams Unstoppable (opens in a new tab)globenewswire.comTo re-check	GlobeNewswire	2025-12-09	Insider One
About attribution models – Google Ads Help (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Attribution and its limits: what the credit report can and cannot tell you
About Brand Lift – Google Ads Help (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Measuring effectiveness: models, attribution, experiments and triangulation Brand lift
About the ad review process – Google Ads Help (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Campaign planning and calendars: from plan to schedule
Brand Lift – Display & Video 360 Help (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Email sender guidelines – Google Workspace Admin Help (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Campaign planning and calendars: from plan to schedule
How to provide consent for Customer Match (Google Ads Help) (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	First-party data and customer data platforms: when a CDP is worth it
Meridian is now available to everyone (opens in a new tab)blog.googleTo re-check	Google	2025-01-29	Measuring effectiveness: models, attribution, experiments and triangulation
Updates to consent mode for traffic in European Economic Area (EEA) (Tag Manager Help) (opens in a new tab)support.google.comTo re-check	Google	accessed 2026-10	Consent, identity and cookies: where things stand in 2026
Email sender guidelines (opens in a new tab)support.google.comTo re-check	Google (Gmail Help)	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it Email deliverability Email authentication (SPF, DKIM, DMARC)
Email sender guidelines FAQ (opens in a new tab)support.google.comTo re-check	Google (Gmail Help)	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it Email deliverability Email authentication (SPF, DKIM, DMARC)
Next steps for Privacy Sandbox and tracking protections in Chrome (opens in a new tab)privacysandbox.google.comTo re-check	Google (Privacy Sandbox)	2025-04	Attribution and its limits: what the credit report can and cannot tell you Digital advertising 101: display, video, CTV, retail media and programmatic Measuring effectiveness: models, attribution, experiments and triangulation Third-party cookies
AI Overviews in Search are coming to more places around the world (May 2025 update) (opens in a new tab)blog.googleTo re-check	Google (The Keyword)	2025-05-20	Search 101: being found at the moment people ask
New Gmail protections for a safer, less spammy inbox (opens in a new tab)blog.googleTo re-check	Google (The Keyword)	2023-10	Email 101: permission, the inbox and the rules that guard it
The next step toward phasing out third-party cookies in Chrome (opens in a new tab)blog.googleTo re-check	Google (The Keyword)	2023-12	Digital advertising 101: display, video, CTV, retail media and programmatic
About Ad Rank (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Search 101: being found at the moment people ask
About lift studies (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Holdout test Incrementality
About Manual CPC bidding (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Google Ads
About Quality Score for Search campaigns (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Search 101: being found at the moment people ask
Actual cost-per-click (CPC): Definition (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Search 101: being found at the moment people ask
Choose your bid and budget (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Google Ads
Understanding costs and payments (opens in a new tab)support.google.comTo re-check	Google Ads Help	accessed 2026-10	Google Ads
[GA4] Behavioral modeling for consent mode (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
[GA4] Google Analytics 360 (Google Analytics 4 properties) (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
About consent mode (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
BigQuery Export (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
Data Processing Terms (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
Safeguarding your data (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	Google Analytics 4
URL builders: Collect campaign data with custom URLs (opens in a new tab)support.google.comTo re-check	Google Analytics Help	accessed 2026-10	UTM parameters
GDPR requirements for businesses (opens in a new tab)business.safety.googleTo re-check	Google Business Data Responsibility	accessed 2026-10	Google Ads
An introduction to server-side tagging (Google Tag Manager, server-side) (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it Building a martech stack: layers, choices and vendors
Consent mode overview – Tag platform (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Attribution and its limits: what the credit report can and cannot tell you
Consent mode overview (Tag Platform) (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Consent, identity and cookies: where things stand in 2026 Building a martech stack: layers, choices and vendors
Google Ads API: API Overview (opens in a new tab)developers.google.comTo re-check	Google for Developers	2025	Google Ads
Meridian (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Marketing mix modelling (MMM)
MmmUiProtoGenerator – Meridian (opens in a new tab)developers.google.comTo re-check	Google for Developers	2026-03-05	Marketing mix modelling: how it is built, how to trust it, and when it fits
Module: scenarioplanner – Meridian (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Marketing mix modelling: how it is built, how to trust it, and when it fits
Set custom ROI priors using past experiments – Meridian (opens in a new tab)developers.google.comTo re-check	Google for Developers	accessed 2026-10	Measuring effectiveness: models, attribution, experiments and triangulation
Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects (opens in a new tab)research.googleTo re-check	Google Research	2017	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Marketing mix modelling: how it is built, how to trust it, and when it fits
Challenges and Opportunities in Media Mix Modeling (David Chan and Michael Perry) (opens in a new tab)research.googleTo re-check	Google Research	2017	Marketing mix modelling: how it is built, how to trust it, and when it fits
Estimating Ad Effectiveness using Geo Experiments in a Time-Based Regression Framework (Peng Wang and Jon Vaver) (opens in a new tab)research.googleTo re-check	Google Research	2017	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly
Measuring Ad Effectiveness Using Geo Experiments (Jon Vaver and Jim Koehler) (opens in a new tab)research.googleTo re-check	Google Research	2011	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Marketing mix modelling: how it is built, how to trust it, and when it fits Measuring effectiveness: models, attribution, experiments and triangulation
Periodic Measurement of Advertising Effectiveness Using Multiple-Test-Period Geo Experiments (Jon Vaver and Jim Koehler) (opens in a new tab)research.googleTo re-check	Google Research	2012	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly
AI features and your website (opens in a new tab)developers.google.comTo re-check	Google Search Central	accessed 2026-10	Search 101: being found at the moment people ask
Creating helpful, reliable, people-first content (opens in a new tab)developers.google.comTo re-check	Google Search Central	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
Google Search's guidance on using generative AI content on your website (opens in a new tab)developers.google.comTo re-check	Google Search Central	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
In-depth guide to how Google Search works (opens in a new tab)developers.google.comTo re-check	Google Search Central	accessed 2026-10	Search 101: being found at the moment people ask
Spam policies for Google web search (opens in a new tab)developers.google.comTo re-check	Google Search Central	accessed 2026-10	Content 101: earning attention with things worth reading, watching and hearing
Google Search's guidance about AI-generated content (opens in a new tab)developers.google.comTo re-check	Google Search Central Blog	2023-02	Content 101: earning attention with things worth reading, watching and hearing
What creators should know about Google's August 2022 helpful content update (opens in a new tab)developers.google.comTo re-check	Google Search Central Blog	2022-08	Content 101: earning attention with things worth reading, watching and hearing
What web creators should know about our March 2024 core update and new spam policies (opens in a new tab)developers.google.comTo re-check	Google Search Central Blog	2024-03	Content 101: earning attention with things worth reading, watching and hearing
Update on Plans for Privacy Sandbox Technologies (opens in a new tab)privacysandbox.google.comTo re-check	Google, Privacy Sandbox	2025-10	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it Attribution and its limits: what the credit report can and cannot tell you Third-party cookies
Crisis communication (guidance) (opens in a new tab)communications.gov.ukTo re-check	Government Communication Service (UK)	accessed 2026-10	The crisis communication checklist: prepare, respond, recover
Crisis Communications: Operating Model (opens in a new tab)communications.gov.ukTo re-check	Government Communication Service (UK)	2023-05	The crisis communication checklist: prepare, respond, recover
Dubai Economy launches Dubai Raffles platform to manage promotional campaigns and draws (opens in a new tab)mediaoffice.aeTo re-check	Government of Dubai Media Office	2021-05-22	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Compliance reminder: FTC increases National Do Not Call Registry fees for FY 2027 (opens in a new tab)gmlaw.comTo re-check	Greenspoon Marder	2026-09	Direct marketing 101: mail, door drops, calls and response, tested
The Mobile Economy Africa 2026 (opens in a new tab)gsma.comTo re-check	GSMA	2026	Marketing in Africa: many markets, mobile first, radio still on
The Mobile Economy Sub-Saharan Africa 2024 (opens in a new tab)event-assets.gsma.comTo re-check	GSMA	2024	Marketing in Africa: many markets, mobile first, radio still on
Sub-Saharan Africa: The enduring epicentre of mobile money (opens in a new tab)gsma.comTo re-check	GSMA Mobile for Development	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on
Mobile Money accounted for $2 trillion in transactions in 2025, doubling since 2021 as active accounts continue to grow (State of the Industry Report on Mobile Money 2026) (opens in a new tab)gsma.comTo re-check	GSMA Newsroom	2026-03	Marketing in Africa: many markets, mobile first, radio still on
Mobile Technologies Contributed $240 Billion to Africa's Economy in 2025 as the Continent Enters a New Phase of Digital Transformation (opens in a new tab)gsma.comTo re-check	GSMA Newsroom	2026	Marketing in Africa: many markets, mobile first, radio still on
RCS Now in iOS: a New Chapter for Mobile Messaging (opens in a new tab)gsma.comTo re-check	GSMA Newsroom	2024-09	Messaging 101: marketing in the chat, from SMS to WhatsApp
Content creators alert: UAE extends Advertiser Permit deadline (opens in a new tab)gulfbusiness.comTo re-check	Gulf Business	2025	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
Majid Al Futtaim launches SHAREPay for loyalty programme members (opens in a new tab)gulfbusiness.comTo re-check	Gulf Business	2022	CRM and loyalty 101: customer data, lifecycles, programmes and retention
New UAE law: Advertiser Permit now mandatory for influencers and creators for social media (opens in a new tab)gulfnews.comTo re-check	Gulf News	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits
Premier League to withdraw gambling sponsorships from shirts (opens in a new tab)gulfnews.comTo re-check	Gulf News	2023-04-13	Sponsorship 101: borrowing meaning from what people already love
UAE Media Law: Media must follow 20 key standards to avoid fines of up to Dh1m (opens in a new tab)gulfnews.comTo re-check	Gulf News	accessed 2026-10	Advertising 101: television, radio, print and cinema
Hakuhodo Group in Spikes Asia 2026 Bonanza (opens in a new tab)hakuhodo-global.comAnalyst evaluations	Hakuhodo	2026-03	TBWA\HAKUHODO
Time for some Happiness in Amsterdam (opens in a new tab)happinessamsterdam.prezly.comTo re-check	Happiness	accessed 2026-10	Happiness
H.O.G. stories: the history of the Harley Owners Group (opens in a new tab)hogstories.harley-davidson.comTo re-check	Harley-Davidson	accessed 2026-10	Community 101: a brand people belong to, not just follow
Ad Spending: Maintaining Market Share (John Philip Jones, Harvard Business Review) (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Publishing	1990-01	The excess share of voice calculator: are we spending like a brand that intends to grow? The objective-and-task budget calculator: cost what the objectives need Which mix for which objective: sixteen objectives and the disciplines that serve them Budgeting for IMC: setting the total and splitting it
Customizing Global Marketing (John A. Quelch and Edward J. Hoff) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	1986-05	Global and local: what to standardise, what to adapt, and how to decide
Distance Still Matters: The Hard Reality of Global Expansion (Pankaj Ghemawat) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	2001-09	Global and local: what to standardise, what to adapt, and how to decide
How Global Brands Compete (Douglas B. Holt, John A. Quelch and Earl L. Taylor) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	2004-09	Global and local: what to standardise, what to adapt, and how to decide
Marketing Myopia (Theodore Levitt), Harvard Business Review reprint R0407L (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Review	2004-07	The marketing concept: what marketing is for
Performing a Project Premortem (Gary Klein) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	2007-09	Writing a marketing plan a board will approve
The Globalization of Markets (Theodore Levitt) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	1983-05	Global and local: what to standardise, what to adapt, and how to decide
The Return of the Global Brand (John Quelch) (opens in a new tab)hbr.orgTo re-check	Harvard Business Review	2003-08	Global and local: what to standardise, what to adapt, and how to decide
Zero Defections: Quality Comes to Services (Frederick F. Reichheld and W. Earl Sasser Jr., Harvard Business Review) (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Review	1990-09	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Strategies for Diversification (H. Igor Ansoff, Harvard Business Review, vol. 35, no. 5, pp. 113–124) (opens in a new tab)econbiz.deTo re-check	Harvard Business Review (EconBiz record)	1957	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
Rediscovering Market Segmentation (Daniel Yankelovich and David Meer) (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Review (HBR Store)	2006-02	The STP worksheet: segment the market, choose the target, set the position Segmentation, targeting and positioning: choosing whom to serve
Three Questions You Need to Ask About Your Brand (Keller, Sternthal and Tybout) (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Review (HBR Store)	2002-09	The STP worksheet: segment the market, choose the target, set the position The positioning statement: for, who, is a, that, unlike, because The brand platform canvas: purpose, positioning, personality and proof on one page The message house template: one umbrella message, the pillars and the proof Positioning: the place a brand holds in the mind, and how to write it down Segmentation, targeting and positioning: choosing whom to serve +1
Why Most Product Launches Fail (Joan Schneider and Julie Hall) (opens in a new tab)store.hbr.orgTo re-check	Harvard Business Review (HBR Store)	2011-04	The launch checklist: before, during and after, across every discipline
The one number you need to grow (Frederick F. Reichheld, Harvard Business Review 81(12), pp. 46–54) (opens in a new tab)proquest.comTo re-check	Harvard Business Review, record in ProQuest	2003-12	CRM and loyalty 101: customer data, lifecycles, programmes and retention Customer value and lifetime value: what a customer is worth, and what loyalty really buys
IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (opens in a new tab)hbswk.hbs.eduTo re-check	Harvard Business School Working Knowledge	accessed 2026-10	The brand platform and the message house: one source for every discipline The IMC models: relationships, pillars, PESO and the stages of integration What integrated marketing communications is, and what it is not
Professor Theodore Levitt, legendary marketing scholar and former Harvard Business Review editor, dead at 81 (opens in a new tab)news.harvard.eduTo re-check	Harvard Gazette	2006-07	Consistency and adaptation: one idea across channels, languages and cultures
First SMS text message is sent (opens in a new tab)history.comTo re-check	HISTORY.com (A&E Television Networks)	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
India's Digital Personal Data Protection Act 2023 brought into force (opens in a new tab)hoganlovells.comTo re-check	Hogan Lovells	2025-11	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
London Olympics 2012: restrictions on marketing strategies (opens in a new tab)hoganlovells.comTo re-check	Hogan Lovells	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
Data Processing Addendum (opens in a new tab)hootsuite.comTo re-check	Hootsuite	accessed 2026-10	Hootsuite
Hootsuite Plans, Prices, and Features (opens in a new tab)hootsuite.comTo re-check	Hootsuite	accessed 2026-10	Hootsuite
Hootsuite Trust Center (opens in a new tab)trustcenter.hootsuite.comTo re-check	Hootsuite	accessed 2026-10	Hootsuite
Lumen (opens in a new tab)hootsuite.comTo re-check	Hootsuite	accessed 2026-10	Lumen by Talkwalker
Security Practices & Data Protection (opens in a new tab)hootsuite.comTo re-check	Hootsuite	accessed 2026-10	Hootsuite
Social OS (opens in a new tab)hootsuite.comTo re-check	Hootsuite	2026-06	Hootsuite
API overview (opens in a new tab)developer.hootsuite.comTo re-check	Hootsuite Developer	accessed 2026-10	Hootsuite
HubSpot Cloud Infrastructure and Data Hosting FAQ (opens in a new tab)knowledge.hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
HubSpot Data Processing Agreement (opens in a new tab)legal.hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
HubSpot language offerings (opens in a new tab)knowledge.hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
HubSpot Products & Services Catalog (opens in a new tab)legal.hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
HubSpot Trust Center (opens in a new tab)trust.hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
HubSpot's Starter Plan for Startups & Small Businesses (opens in a new tab)hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
Marketing Software that Grows and Converts Demand (opens in a new tab)hubspot.comTo re-check	HubSpot	accessed 2026-10	HubSpot Marketing Hub
What is the PESO model of communication? (opens in a new tab)canada.humankinetics.comTo re-check	Human Kinetics	accessed 2026-10	The PESO channel audit: paid, earned, shared and owned on one grid The IMC models: relationships, pillars, PESO and the stages of integration
Article 29 Working Party releases guidelines on automated individual decision-making and profiling (opens in a new tab)huntonak.comTo re-check	Hunton Andrews Kurth	2017	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Cracking the code of DOOH (opens in a new tab)iab.comTo re-check	IAB	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB (opens in a new tab)iab.comTo re-check	IAB	2025-11-20	Which mix for which objective: sixteen objectives and the disciplines that serve them Influencer marketing 101: borrowing trust, and saying so
Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report, full year 2025) (opens in a new tab)iab.comTo re-check	IAB	2026-04-16	Digital advertising 101: display, video, CTV, retail media and programmatic
Digital Attribution Primer 2.0 (opens in a new tab)iab.comTo re-check	IAB	2016-10	Attribution Multi-touch attribution (MTA)
DOOH Glossary (opens in a new tab)iab.comTo re-check	IAB	2019-03	Digital out-of-home (DOOH)
Modernizing MMM: Best Practices for Marketers (opens in a new tab)iab.comTo re-check	IAB	accessed 2026-10	Attribution and its limits: what the credit report can and cannot tell you Marketing mix modelling: how it is built, how to trust it, and when it fits
Understanding Brand Safety & Brand Suitability (IAB Brand Safety and Suitability Guide) (opens in a new tab)iab.comTo re-check	IAB	2020-12	Brand safety
Glossary of Interactive Advertising Terms (opens in a new tab)iab.comTo re-check	IAB (Interactive Advertising Bureau)	accessed 2026-10	CPA (cost per acquisition) CPC (cost per click) CPM (cost per mille) CTR (click-through rate)
IAB and MRC Attention Measurement Guidelines, Final Version 1.0 (opens in a new tab)iab.comTo re-check	IAB and Media Rating Council	2025-11	Objectives and KPIs: from business goals to what communication must change
IAB/MRC Retail Media Measurement Guidelines (opens in a new tab)mediaratingcouncil.orgTo re-check	IAB and Media Rating Council (MRC)	2024-01	Retail media
IAB/PwC Internet Advertising Revenue Report: Full Year 2024 (opens in a new tab)iab.comTo re-check	IAB and PwC	2025-04	Search 101: being found at the moment people ask
Internet Advertising Revenue Report: Full Year 2025 (opens in a new tab)iab.comTo re-check	IAB and PwC	2026	Search 101: being found at the moment people ask
All You Need to Know About the Transition to TCF v2.3 (opens in a new tab)iabeurope.euTo re-check	IAB Europe	accessed 2026-10	Consent, identity and cookies: where things stand in 2026
Transparency and Consent Framework (TCF) (opens in a new tab)iabeurope.euTo re-check	IAB Europe	accessed 2026-10	Building a martech stack: layers, choices and vendors Consent management
ads.txt Version 1.1 (released August 2022) (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	2022-08	Digital advertising 101: display, video, CTV, retail media and programmatic
Data Clean Rooms Guidance (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	2024-07	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it Building a martech stack: layers, choices and vendors Data clean room
IAB Tech Lab Releases Content Taxonomy 3.0 to Enable Contextual Targeting for CTV (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	2021-09	Contextual targeting
IAB Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	accessed 2026-10	Brand safety
PAIR: Publisher Advertiser Identity Reconciliation, version 1.0 (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	2025-02	First-party data and customer data platforms: when a CDP is worth it
sellers.json: Supply Chain Transparency (opens in a new tab)iabtechlab.comTo re-check	IAB Tech Lab	accessed 2026-10	Digital advertising 101: display, video, CTV, retail media and programmatic
Affiliate marketing spend increases 15.1%, topping £550 million (opens in a new tab)iabuk.comTo re-check	IAB UK	accessed 2026-10	Affiliate 101: paying partners for the results they bring
Digital ad market proves resilient with 5% growth in 2020 (opens in a new tab)iabuk.comTo re-check	IAB UK	2021	Affiliate 101: paying partners for the results they bring
IAB / PwC Affiliate Marketing Study 2017 (opens in a new tab)iabuk.comTo re-check	IAB UK and PwC	accessed 2026-10	Affiliate 101: paying partners for the results they bring
Ad Impression Measurement Guidelines (global) (opens in a new tab)iab.comTo re-check	IAB with the Media Rating Council (MRC)	accessed 2026-10	Impressions
The numbers are in on what's next for B2B exhibitions (opens in a new tab)iaee.comTo re-check	IAEE (International Association of Exhibitions and Events)	2026-05-08	Which mix for which objective: sixteen objectives and the disciplines that serve them Events 101: bringing people to the brand, in person and online
EIC releases 2026 Global Economic Significance of Business Events executive summary (opens in a new tab)blog.iavm.orgTo re-check	IAVM (International Association of Venue Managers)	2026-05	Events 101: bringing people to the brand, in person and online
Managing brand equity: capitalizing on the value of a brand name (David A. Aaker), catalogue record with contents (opens in a new tab)ils.iba.edu.pkTo re-check	IBA Karachi Library	1991	Brand equity: what a brand is worth, and how communication builds it
ICC Consolidated Code of Advertising and Marketing Communication Practice (opens in a new tab)ftc.govTo re-check	ICC (hosted by the US Federal Trade Commission)	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
ICC Code 2024, Chapter B: Sponsorship (version 3) (opens in a new tab)icc.seTo re-check	ICC Sweden	2024-10-14	Sponsorship 101: borrowing meaning from what people already love
Introducing a more accessible and inclusive future for events (opens in a new tab)iccsydney.com.auTo re-check	ICC Sydney	accessed 2026-10	Events 101: bringing people to the brand, in person and online
ICCO World PR Report reveals AI, strategic consulting and ethical leadership as key industry priorities (opens in a new tab)mynewsdesk.comTo re-check	ICCO (International Communications Consultancy Organisation)	accessed 2026-10	Public relations 101: earning trust you cannot buy
From Multi-Channel Retailing to Omni-Channel Retailing (Verhoef, Kannan and Inman), Journal of Retailing 91(2) (opens in a new tab)ideas.repec.orgTo re-check	IDEAS/RePEc	2015	Touchpoints and the customer journey: from the funnel to the messy middle What integrated marketing communications is, and what it is not
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (Theodosiou and Leonidou), International Business Review 12(2), 141–171 (opens in a new tab)ideas.repec.orgTo re-check	IDEAS/RePEc	2003	Global and local: what to standardise, what to adapt, and how to decide Consistency and adaptation: one idea across channels, languages and cultures
Brand Community (Muñiz and O'Guinn), Journal of Consumer Research, vol. 27, no. 4 (opens in a new tab)ideas.repec.orgTo re-check	IDEAS/RePEc (Oxford University Press journal record)	2001-03	Community 101: a brand people belong to, not just follow
RFC 7489: Domain-based Message Authentication, Reporting, and Conformance (DMARC) (opens in a new tab)rfc-editor.orgTo re-check	IETF (RFC Editor)	2015-03	Email 101: permission, the inbox and the rules that guard it
RFC 8058: Signaling One-Click Functionality for List Email Headers (opens in a new tab)rfc-editor.orgTo re-check	IETF (RFC Editor)	2017-01	Email 101: permission, the inbox and the rules that guard it
IAS 38 Intangible Assets (opens in a new tab)ifrs.orgTo re-check	IFRS Foundation	accessed 2026-10	Making the business case: talking to the CFO
impact.com platform security and privacy measures (opens in a new tab)impact.comTo re-check	impact.com	accessed 2026-10	impact.com
impact.com pricing: partnership management platform (opens in a new tab)impact.comTo re-check	impact.com	accessed 2026-10	impact.com
Ensure GDPR compliance using Consent Mode (opens in a new tab)help.impact.comTo re-check	impact.com Help Center	accessed 2026-10	impact.com
impact.com Starter Edition billing explained (opens in a new tab)help.impact.comTo re-check	impact.com Help Center	accessed 2026-10	impact.com
Data Security & Privacy (opens in a new tab)trust.impact.comTo re-check	impact.com Trust Center	accessed 2026-10	impact.com
Guidance on direct marketing using electronic mail: what else do we need to consider? (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office	accessed 2026-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
How do we comply with the PECR electronic mail marketing rules? (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Email 101: permission, the inbox and the rules that guard it Opt-in Soft opt-in
The charitable purpose soft opt-in (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Soft opt-in
The Data (Use and Access) Act 2025: summary of the changes to privacy and electronic communications (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf ePrivacy Directive and PECR
What are storage and access technologies? (Guidance on the use of storage and access technologies) (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (ICO)	accessed 2026-10	Cookie
What are the PECR rules? (Guidance on the use of storage and access technologies) (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (ICO)	accessed 2026-10	Cookie ePrivacy Directive and PECR
Automated decision-making and profiling (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (UK)	accessed 2026-10	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Electronic mail marketing (Guide to PECR) (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (UK)	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp Opt-in Soft opt-in
Guidance on direct marketing using live calls (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (UK)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
Sending direct marketing: choosing your lawful basis (opens in a new tab)ico.org.ukTo re-check	Information Commissioner's Office (UK)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
What does the UK GDPR say about automated decision-making and profiling? (opens in a new tab)cy.ico.org.ukTo re-check	Information Commissioner's Office (UK)	accessed 2026-10	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Enforcement notice: FT Rams Consulting (section 69 of POPIA) (opens in a new tab)inforegulator.org.zaTo re-check	Information Regulator (South Africa)	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky, Marketing Science 38(2)) (opens in a new tab)pubsonline.informs.orgTo re-check	INFORMS	2019	Which mix for which objective: sixteen objectives and the disciplines that serve them Measuring effectiveness: models, attribution, experiments and triangulation
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky), Marketing Science 38(2) (opens in a new tab)pubsonline.informs.orgTo re-check	INFORMS	2019	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Attribution and its limits: what the credit report can and cannot tell you Marketing mix modelling: how it is built, how to trust it, and when it fits
Pulsing Policies for Aggregate Advertising Models (Fred M. Feinberg, Marketing Science 11(3)) (opens in a new tab)pubsonline.informs.orgTo re-check	INFORMS	1992	Campaign planning and calendars: from plan to schedule
Advertising Pulsing Policies for Generating Awareness for New Products (Vijay Mahajan and Eitan Muller, Marketing Science 5(2)) (opens in a new tab)ideas.repec.orgTo re-check	INFORMS (via RePEc IDEAS)	1986	Campaign planning and calendars: from plan to schedule
Know Your Customers' "Jobs to Be Done" (Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan, Harvard Business Review) (opens in a new tab)innosight.comTo re-check	Innosight (excerpt)	2016-09	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
ISO 27001:2013 Certification (opens in a new tab)useinsider.comTo re-check	Insider	accessed 2026-10	Insider One
SOC 2 Type 2 examination (opens in a new tab)useinsider.comTo re-check	Insider	accessed 2026-10	Insider One
Announcing Insider One and Segment integration (opens in a new tab)insiderone.comTo re-check	Insider One	accessed 2026-10	Insider One
Business Insider vs. Insider One: What's the difference? (opens in a new tab)insiderone.comTo re-check	Insider One	accessed 2026-10	Insider One
Insider Announces $500M Series E Led by General Atlantic (opens in a new tab)insiderone.comTo re-check	Insider One	2024-11	Insider One
Insider One Launches New Brand Following Rename from Insider (opens in a new tab)insiderone.comTo re-check	Insider One	2025-12	Insider One
Insider One and General Data Protection Regulation (GDPR) (opens in a new tab)academy.useinsider.comTo re-check	Insider One Academy	accessed 2026-10	Insider One
Insider One's Security Measures (opens in a new tab)academy.useinsider.comTo re-check	Insider One Academy	accessed 2026-10	Insider One
Branded content on Instagram: using the paid partnership label (opens in a new tab)help.instagram.comTo re-check	Instagram Help Centre (Meta)	accessed 2026-10	Influencer marketing 101: borrowing trust, and saying so
How Instagram ads use machine learning (opens in a new tab)help.instagram.comTo re-check	Instagram Help Centre (Meta)	accessed 2026-10	Social media 101: earning a place in feeds that algorithms run
IC Index 2023: Time to make an impact (opens in a new tab)ioic.org.ukTo re-check	Institute of Internal Communication (IoIC)	2023	Internal comms 101: employees are the first audience
IC Index 2025 highlights how internal comms can build a 10/10 experience (opens in a new tab)ioic.org.ukTo re-check	Institute of Internal Communication (IoIC)	2025	Internal comms 101: employees are the first audience
Our History (opens in a new tab)ioic.org.ukTo re-check	Institute of Internal Communication (IoIC)	accessed 2026-10	Internal comms 101: employees are the first audience
Best Global Brands 2020: Methodology (opens in a new tab)interbrand.comTo re-check	Interbrand	2020	Making the business case: talking to the CFO
Intercom achieves AIUC-1 certification (opens in a new tab)intercom.comTo re-check	Intercom	accessed 2026-10	Intercom
Intercom for Enterprise (opens in a new tab)intercom.comTo re-check	Intercom	accessed 2026-10	Intercom
Security & Trust (opens in a new tab)intercom.comTo re-check	Intercom	accessed 2026-10	Intercom
Fin and Intercom plans explained (opens in a new tab)intercom.comTo re-check	Intercom Help Center	accessed 2026-10	Intercom
Pricing FAQs (opens in a new tab)intercom.comTo re-check	Intercom Help Center	accessed 2026-10	Intercom
UK marketing trade body unveils new code to address privacy concerns (opens in a new tab)iapp.orgTo re-check	International Association of Privacy Professionals (IAPP)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
Common global marketing standards vital to boost trust in an age of disruptions, says ICC (opens in a new tab)iccwbo.orgTo re-check	International Chamber of Commerce	2024-09-19	Advertising standards and self-regulation: the codes every claim must pass
What's new in the ICC Code? (opens in a new tab)iccwbo.orgTo re-check	International Chamber of Commerce	accessed 2026-10	Advertising standards and self-regulation: the codes every claim must pass
What's new in the ICC Code? (ICC Advertising and Marketing Communications Code, 11th edition) (opens in a new tab)iccwbo.orgTo re-check	International Chamber of Commerce	2024-09	Marketing operations and governance: running integrated marketing as a system
ICC Advertising and Marketing Communications Code (2024 edition) (opens in a new tab)iccwbo.orgTo re-check	International Chamber of Commerce (ICC)	2024-09	The launch checklist: before, during and after, across every discipline Advertising standards and self-regulation: the codes every claim must pass Sponsorship 101: borrowing meaning from what people already love Influencer disclosure Native advertising
Revisiting the IMC construct: a revised definition and four pillars (Kliatchko) (opens in a new tab)warc.comTo re-check	International Journal of Advertising, via WARC	2008	The message house template: one umbrella message, the pillars and the proof The brand platform and the message house: one source for every discipline The IMC models: relationships, pillars, PESO and the stages of integration What integrated marketing communications is, and what it is not
Towards a new definition of Integrated Marketing Communications (IMC) (Kliatchko) (opens in a new tab)warc.comTo re-check	International Journal of Advertising, via WARC	2005-03-29	The IMC models: relationships, pillars, PESO and the stages of integration What integrated marketing communications is, and what it is not
ISO 17100:2015 Translation services — Requirements for translation services (opens in a new tab)iso.orgTo re-check	International Organization for Standardization (ISO)	2015	Global and local: what to standardise, what to adapt, and how to decide
ISO 18587:2017 Translation services — Post-editing of machine translation output — Requirements (opens in a new tab)iso.orgTo re-check	International Organization for Standardization (ISO)	2017	Global and local: what to standardise, what to adapt, and how to decide
ISO/AWI 17100 Translation services — Requirements for translation services (second edition, under development) (opens in a new tab)iso.orgTo re-check	International Organization for Standardization (ISO)	accessed 2026-10	Global and local: what to standardise, what to adapt, and how to decide
Code of Conduct (opens in a new tab)ipra.orgTo re-check	International Public Relations Association (IPRA)	accessed 2026-10	The crisis communication checklist: prepare, respond, recover Public relations 101: earning trust you cannot buy
Intuit Inc. annual report (Form 10-K) (opens in a new tab)investors.intuit.comTo re-check	Intuit (SEC filing)	2024	Mailchimp
WOO report: global OOH advertising reaches $54.2 billion (opens in a new tab)invidis.comTo re-check	invidis, reporting the World Out of Home Organization (WOO)	2026-07	Out-of-home 101: billboards, transit, street furniture and digital screens
2022 IPA Effectiveness Awards Entry Pack, Appendix 3: Using econometrics (opens in a new tab)ipa.co.ukTo re-check	IPA	2022	Measuring effectiveness: models, attribution, experiments and triangulation
Agency Remuneration best practice guide (IPA, ISBA, MCCA and PRCA) (opens in a new tab)ipa.co.ukTo re-check	IPA	2012	Working with agencies: pitches, pay, scopes and reviews
Binet presents fast, cheap, predictive Share of Search metric (opens in a new tab)ipa.co.ukTo re-check	IPA	2020	Brand tracking and brand health: measuring what lives in memory, and linking it to sales Share of search
Briefing an Agency best practice guide (IPA, ISBA, MAA and PRCA) (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The agency brief template: the client's business brief to every agency Briefing agencies: the most important document in marketing
Communication Strategy best practice guide (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The campaign calendar: phases, key dates and the flighting of every discipline The PESO channel audit: paid, earned, shared and owned on one grid The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Econometrics (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales Marketing mix modelling: how it is built, how to trust it, and when it fits
Econometrics Explained (opens in a new tab)ipa.co.ukTo re-check	IPA	2004	Measuring effectiveness: models, attribution, experiments and triangulation
ESOV: an excessive focus on the wrong thing? (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The excess share of voice calculator: are we spending like a brand that intends to grow? Budgeting for IMC: setting the total and splitting it
Hard times call for hard decisions on share of voice (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The excess share of voice calculator: are we spending like a brand that intends to grow? Budgeting for IMC: setting the total and splitting it Excess share of voice (ESOV)
IPA and ISBA announce plans to transform industry pitching process (Pitch Positive Pledge) (opens in a new tab)ipa.co.ukTo re-check	IPA	2022-05	Working with agencies: pitches, pay, scopes and reviews
Judging Creative Ideas best practice guide (IPA, ISBA, MCCA and PRCA) (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The creative brief template: one problem, one insight, one proposition Organising for IMC: agency models, in-housing, roles and AI in 2026 Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Les Binet and Peter Field: the greatest hits (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Excess share of voice (ESOV)
Making Effectiveness Work (Simeon Duckworth, Neil Charles and Duncan Stoddard) (opens in a new tab)ipa.co.ukTo re-check	IPA	2024-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Attribution and its limits: what the credit report can and cannot tell you Marketing mix modelling: how it is built, how to trust it, and when it fits Which mix for which objective: sixteen objectives and the disciplines that serve them Organising for IMC: agency models, in-housing, roles and AI in 2026 +1
Marketing in the Era of Accountability (Les Binet and Peter Field) (opens in a new tab)ipa.co.ukTo re-check	IPA	2007	Making the business case: talking to the CFO
New better briefing best practice guide to address industry shortcomings (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The agency brief template: the client's business brief to every agency The creative brief template: one problem, one insight, one proposition Briefing agencies: the most important document in marketing Writing a marketing plan a board will approve
One third of marketing budgets could be wasted (BetterBriefs global study) (opens in a new tab)ipa.co.ukTo re-check	IPA	2021	The agency brief template: the client's business brief to every agency The creative brief template: one problem, one insight, one proposition Organising for IMC: agency models, in-housing, roles and AI in 2026 Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Peter Field's seven lessons for advertising during a recession (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Making the business case: talking to the CFO
Presentation: The long and the short of it (Binet and Field) (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The brand platform and the message house: one source for every discipline The IMC models: relationships, pillars, PESO and the stages of integration Brand building Sales activation
Report urges co-operation between marketing and finance (Building Bridges with Finance) (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Making the business case: talking to the CFO
Share of search (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Share of search
Six things we learnt about "The Long and the Short of It" - 10 years on (opens in a new tab)ipa.co.ukTo re-check	IPA	2023	Making the business case: talking to the CFO The brand platform and the message house: one source for every discipline
The best way for a client to brief an agency (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The agency brief template: the client's business brief to every agency The creative brief template: one problem, one insight, one proposition Briefing agencies: the most important document in marketing Planning frameworks: SOSTAC, RACE, the brief and the plan on a page Creative brief
The Good Pitch (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The agency landscape 2026 Working with agencies: pitches, pay, scopes and reviews
The Issues With Briefs And How to Make Them Better (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The creative brief template: one problem, one insight, one proposition
The Key Works of Les Binet & Peter Field (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Making the business case: talking to the CFO
The long and the short of it: 10 key principles of success (Les Binet and Peter Field) (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The campaign calendar: phases, key dates and the flighting of every discipline The brand and activation split calculator: a starting point for the balance Which mix for which objective: sixteen objectives and the disciplines that serve them Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals Measuring effectiveness: models, attribution, experiments and triangulation Budgeting for IMC: setting the total and splitting it +1
The next chapter for The Long and the Short of It (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	The brand and activation split calculator: a starting point for the balance Which mix for which objective: sixteen objectives and the disciplines that serve them Advertising 101: television, radio, print and cinema Measuring effectiveness: models, attribution, experiments and triangulation Budgeting for IMC: setting the total and splitting it Objectives and KPIs: from business goals to what communication must change +2
Why proving effectiveness is our line of duty (opens in a new tab)ipa.co.ukTo re-check	IPA	accessed 2026-10	Writing a marketing plan a board will approve
Measurement of Out of Home Audiences (Route) (opens in a new tab)ipsos.comTo re-check	Ipsos	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Paper "A Longitudinal Examination of Net Promoter and Firm Revenue Growth" awarded 2007 Marketing Science Institute/H. Paul Root Award (opens in a new tab)ipsos.comTo re-check	Ipsos	accessed 2026-10	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Ramadan 2025 Egypt (Ipsos Ramadan Handbook) (opens in a new tab)ipsos.comTo re-check	Ipsos Egypt	2025	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
Ramadan 2025 Kuwait (Ipsos Ramadan Handbook, Kuwait edition) (opens in a new tab)ipsos.comTo re-check	Ipsos Kuwait	2025	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
Best Practice Guide to Agency Performance Evaluation (opens in a new tab)isba.org.ukTo re-check	ISBA	accessed 2026-10	Working with agencies: pitches, pay, scopes and reviews
How to brief your agency: a best practice guide (opens in a new tab)isba.org.ukTo re-check	ISBA	accessed 2026-10	Briefing agencies: the most important document in marketing
ISBA and Alchemists launch best practice guide for evaluating client-agency relationships (opens in a new tab)isba.org.ukTo re-check	ISBA	2020-10	Working with agencies: pitches, pay, scopes and reviews
Programmatic Supply Chain Transparency Study: ISBA and PwC virtual briefing deck (opens in a new tab)isba.org.ukTo re-check	ISBA	2020	Digital advertising 101: display, video, CTV, retail media and programmatic
Remunerating agencies: best practice principles for paying your agencies (opens in a new tab)isba.org.ukTo re-check	ISBA	accessed 2026-10	Working with agencies: pitches, pay, scopes and reviews
WARC Creative 100 : le palmarès mondial de la créativité publicitaire 2026 (opens in a new tab)jai-un-pote-dans-la.comAnalyst evaluations	J'ai un pote dans la com	2026-03	LePub Milan Publicis Conseil
Navigating Rule 40 for Athletes and Sponsors during the Paris 2024 Olympics (opens in a new tab)jmw.co.ukTo re-check	JMW Solicitors	2024	Sponsorship 101: borrowing meaning from what people already love
Study of the services marketing mix citing Booms and Bitner (1981), "Marketing strategies and organization structures for service firms", in Donnelly and George (eds), Marketing of Services, American Marketing Association (opens in a new tab)archives.ju.edu.joTo re-check	Jordan Journal of Business Administration, University of Jordan	2011	The marketing mix: why price, product and place also communicate
The Concept of the Marketing Mix (Neil H. Borden), Journal of Advertising Research, reprint (opens in a new tab)impactplus.comTo re-check	Journal of Advertising Research (reprint copy hosted by IMPACT)	1964	The marketing mix: why price, product and place also communicate
A multi-country comparison of the drive for IMC (Kitchen and Schultz) (opens in a new tab)warc.comTo re-check	Journal of Advertising Research, via WARC	1999	What integrated marketing communications is, and what it is not
Client perceptions of integrated marketing communications (opens in a new tab)warc.comTo re-check	Journal of Advertising Research, via WARC	accessed 2026-10	The IMC models: relationships, pillars, PESO and the stages of integration
Integrated Marketing Communications in US Advertising Agencies: An Exploratory Study (Kitchen and Schultz) (opens in a new tab)warc.comTo re-check	Journal of Advertising Research, via WARC	accessed 2026-10	The IMC models: relationships, pillars, PESO and the stages of integration
Kakao Reports Record-High Q2 2025 Revenue of ₩2,028.3B and Operating Profit of ₩185.9B (opens in a new tab)kakaocorp.comTo re-check	Kakao Corp.	2025-08	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
BrandZ Brand Valuation Methodology (opens in a new tab)kantar.comTo re-check	Kantar	accessed 2026-10	Brand equity: what a brand is worth, and how communication builds it
How to make pricing work: the business case for your brand (opens in a new tab)kantar.comTo re-check	Kantar	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief Brand equity: what a brand is worth, and how communication builds it
What is the Meaningful Different and Salient (MDS) framework? (opens in a new tab)kantar.comTo re-check	Kantar	accessed 2026-10	Brand equity: what a brand is worth, and how communication builds it
Alexander Chernev, faculty profile (opens in a new tab)kellogg.northwestern.eduTo re-check	Kellogg School of Management, Northwestern University	accessed 2026-10	Writing a marketing plan a board will approve
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (Garrett Johnson, Randall Lewis and Elmar Nubbemeyer), Journal of Marketing Research 54(6) (opens in a new tab)kellogg.northwestern.eduTo re-check	Kellogg School of Management, Northwestern University	2017-12	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly
The Marketing Plan Handbook, 7th edition (Alexander Chernev) (opens in a new tab)kellogg.northwestern.eduTo re-check	Kellogg School of Management, Northwestern University	2025	Writing a marketing plan a board will approve
Three Questions You Need to Ask About Your Brand (opens in a new tab)kellogg.northwestern.eduTo re-check	Kellogg School of Management, Northwestern University	2002	The positioning statement: for, who, is a, that, unlike, because The brand platform and the message house: one source for every discipline
Three Questions You Need to Ask About Your Brand (opens in a new tab)kellogg.northwestern.eduTo re-check	Kellogg School of Management, Northwestern University	2002	Positioning: the place a brand holds in the mind, and how to write it down
DWTC hosts over 400 events in 2025, records 3 million attendees (opens in a new tab)khaleejtimes.comTo re-check	Khaleej Times	2026	Events 101: bringing people to the brand, in person and online
Up to Dh2 million fine: UAE announces new system to regulate media (opens in a new tab)khaleejtimes.comTo re-check	Khaleej Times	2025-05-29	Advertising standards and self-regulation: the codes every claim must pass
Data Processing Agreement (opens in a new tab)klaviyo.comTo re-check	Klaviyo	accessed 2026-10	Klaviyo
Klaviyo Pricing (opens in a new tab)klaviyo.comTo re-check	Klaviyo	accessed 2026-10	Klaviyo
Klaviyo Trust Center (opens in a new tab)trust.klaviyo.comTo re-check	Klaviyo	accessed 2026-10	Klaviyo
Trust at Klaviyo (opens in a new tab)klaviyo.comTo re-check	Klaviyo	accessed 2026-10	Klaviyo
Understanding free plan limits and upgrading in Klaviyo Starter in Shopify (opens in a new tab)help.klaviyo.comTo re-check	Klaviyo Help Center	accessed 2026-10	Klaviyo
Understanding how free and paid plans differ (opens in a new tab)help.klaviyo.comTo re-check	Klaviyo Help Center	accessed 2026-10	Klaviyo
Klaviyo Delivers Strong Q2 as Autonomous B2C CRM Strategy Gains Momentum (opens in a new tab)investors.klaviyo.comTo re-check	Klaviyo Investor Relations	2026	Klaviyo
Contact (opens in a new tab)careers.klick.comTo re-check	Klick Careers	accessed 2026-10	Klick Health
Klick Health announces global expansion (opens in a new tab)klick.comTo re-check	Klick Health	2022-06-21	Klick Health
Klick Health roars again, crowned 2026 Cannes Lions Healthcare Agency of the Year and Healthcare Network of the Year (opens in a new tab)bnnbloomberg.caAnalyst evaluations	Klick Health (press release via BNN Bloomberg)	2026-06-23	Klick Health
What are your customers really worth? (opens in a new tab)knowledge.wharton.upenn.eduTo re-check	Knowledge at Wharton, University of Pennsylvania	accessed 2026-10	The customer lifetime value and acquisition cost calculator
A Longitudinal Examination of Net Promoter and Firm Revenue Growth (Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen and Lerzan Aksoy, Journal of Marketing, vol. 71, no. 3) (opens in a new tab)research.hub.ku.edu.trTo re-check	Koç University research repository	2007-07	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, 8th edition (Ze Zook and PR Smith) (opens in a new tab)koganpage.comTo re-check	Kogan Page	2024-03	The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
The New Strategic Brand Management (Kapferer), 5th edition (opens in a new tab)checkout.koganpage.comTo re-check	Kogan Page	accessed 2026-10	The brand platform canvas: purpose, positioning, personality and proof on one page Brand equity: what a brand is worth, and how communication builds it The brand platform and the message house: one source for every discipline
Loteries publicitaires et pratiques commerciales déloyales (opens in a new tab)lettredesreseaux.comTo re-check	La Lettre des Réseaux	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Agencia colombiana Fantástica destaca en festivales por independencia y efectividad (opens in a new tab)larepublica.coTo re-check	La República	accessed 2026-10	Fantástica
Saudi Arabia's data protection law enters into force (opens in a new tab)lw.comTo re-check	Latham & Watkins	2023-12	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
EU online safety guide a 'major step forward' (opens in a new tab)lawsociety.ieTo re-check	Law Society Gazette of Ireland	2025-07	Social media 101: earning a place in feeds that algorithms run
Navigating Nigeria's digital ad space: a deep dive into ARCON's vetting mandate (opens in a new tab)blog.lawpavilion.comTo re-check	LawPavilion	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on
American Haiku (opens in a new tab)lbbonline.comTo re-check	LBB Online	accessed 2026-10	American Haiku
American Haiku: news (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026-03	American Haiku
Bob's Your Uncle Agency of the Year at WINA Festival 2026 (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2026	Bob's Your Uncle
Canadian agencies continue to see North America success in Effie Index (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2026-07-01	Cossette LG2 Lifelong Crush Rethink
Cannes Lions 2026: Agency of the Year, Network: Ogilvy, Rethink, LePub (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2026-06	Isle of Any LePub Milan Motion Sickness Rethink VML
Effie Awards Canada reveals 2026 finalists (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026-09-14	Cossette
Effie Awards Europe names winners (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2025-12	BetterSvit
Effie: most effective marketers, 2025 Global Index (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2026-06	Dejavu FP7 McCann Leo McCann Ogilvy Rafineri +1
Eurobest announces winners of the 25th awards (opens in a new tab)lbbonline.comAnalyst evaluations	LBB Online	2025-12	Happiness Publicis Conseil TRY
Isle of Any (opens in a new tab)lbbonline.comTo re-check	LBB Online	accessed 2026-10	Isle of Any
Isle of Any: credited work (opens in a new tab)lbbonline.comTo re-check	LBB Online	accessed 2026-10	Isle of Any
MEA Cannes Lions winners 2026 (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026-06	The Partnership
UWG INC. named 2026 Ad Age Multicultural Agency of the Year (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026	UWG
VML New York tops 2026 One Show Global Creative Rankings (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026-05	VML
WPP Media advertising forecast report 2026 (opens in a new tab)lbbonline.comTo re-check	LBB Online	2026-06	Advertising 101: television, radio, print and cinema
Démarchage téléphonique : le consentement préalable devient obligatoire à partir du 11 août 2026 (opens in a new tab)leclubdesjuristes.comTo re-check	Le Club des Juristes	2026	Direct marketing 101: mail, door drops, calls and response, tested
16 CFR 251.1, Guide concerning use of the word "free" and similar representations (opens in a new tab)law.cornell.eduTo re-check	Legal Information Institute, Cornell Law School	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
ASA rules on non-amazing non-giveaway (opens in a new tab)lewissilkin.comTo re-check	Lewis Silkin	2025-08-14	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Long-awaited ePrivacy Regulation is finally dead (opens in a new tab)lewissilkin.comTo re-check	Lewis Silkin	2025-02-19	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp
5 Principles of Growth in B2B Marketing (Les Binet and Peter Field for The B2B Institute) (opens in a new tab)business.linkedin.comTo re-check	LinkedIn (The B2B Institute)	2019	The brand and activation split calculator: a starting point for the balance Budgeting for IMC: setting the total and splitting it
B2B duplication of purchase (Jenni Romaniuk, Ehrenberg-Bass Institute, for the LinkedIn B2B Institute) (opens in a new tab)business.linkedin.comTo re-check	LinkedIn B2B Institute	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Byron Sharp on how brands grow (B2B Institute paper) (opens in a new tab)business.linkedin.comTo re-check	LinkedIn B2B Institute	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures
Campaign and ad set bidding strategies (opens in a new tab)linkedin.comTo re-check	LinkedIn Help	accessed 2026-10	LinkedIn Marketing Solutions (Campaign Manager)
Campaign and ad set budgets (opens in a new tab)linkedin.comTo re-check	LinkedIn Help	accessed 2026-10	LinkedIn Marketing Solutions (Campaign Manager)
LinkedIn's advertising cost and pricing overview (opens in a new tab)linkedin.comTo re-check	LinkedIn Help	accessed 2026-10	LinkedIn Marketing Solutions (Campaign Manager)
Beware the silver metric: marketing performance measurement has to be multidimensional (Tim Ambler and John Roberts; later published as "Assessing marketing performance: don't settle for a silver metric", Journal of Marketing Management, 2008) (opens in a new tab)london.eduTo re-check	London Business School	2005	Making the business case: talking to the CFO
The employer brand (Ambler and Barrow, Journal of Brand Management 4(3), 1996) (opens in a new tab)lbsresearch.london.eduTo re-check	London Business School research repository	1996	Employer brand
Business Development Outside of Japan (opens in a new tab)lycorp.co.jpTo re-check	LY Corporation	accessed 2026-10	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce Messaging 101: marketing in the chat, from SMS to WhatsApp
M3AAWG Sender Best Common Practices (opens in a new tab)m3aawg.orgTo re-check	M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group)	accessed 2026-10	Double opt-in
Special's U.S. office lands top AdAge title (opens in a new tab)mad-daily.comTo re-check	MAD Daily	2026-03	Special US
Joe Public United is now the largest black-owned independent agency in South Africa (opens in a new tab)mg.co.zaTo re-check	Mail & Guardian	2020-06	Joe Public United
Two Dutch women arrested over ambush marketing (opens in a new tab)mg.co.zaTo re-check	Mail & Guardian	2010-06-16	Sponsorship 101: borrowing meaning from what people already love
About Mailchimp Pricing Plans (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
Mailchimp and European Data Transfers (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
Mailchimp Data Security and Privacy (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
Mailchimp Pricing Plans (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
Mailchimp SOC II Request Report (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
SMS pricing (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
The All-in-one Marketing Platform Built for Small Businesses (opens in a new tab)mailchimp.comTo re-check	Mailchimp	accessed 2026-10	Mailchimp
Voice and Tone, Mailchimp Content Style Guide (opens in a new tab)styleguide.mailchimp.comTo re-check	Mailchimp	accessed 2026-10	The brand platform canvas: purpose, positioning, personality and proof on one page The brand platform and the message house: one source for every discipline
About MPS (opens in a new tab)corporate.mpsonline.org.ukTo re-check	Mailing Preference Service (run by the DMA)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
MPS licence for marketers: why buy (corporate site) (opens in a new tab)corporate.mpsonline.org.ukTo re-check	Mailing Preference Service (run by the DMA)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
Only creative entrepreneurs crosses the border to Belgium (opens in a new tab)manda.beTo re-check	manda.be	accessed 2026-10	Happiness
Spikes Asia 2025: India bags five Grands Prix (opens in a new tab)manifest-media.inAnalyst evaluations	Manifest Media	2025-04	Special Group
WPP to unify Ogilvy, VML and AKQA under 'WPP Creative' banner (opens in a new tab)manifest-media.inTo re-check	Manifest Media	2026-02-10	Ogilvy VML
Brasil encerra El Ojo de Iberoamérica 2025 com 131 prêmios, sendo 4 Gran Ojos (opens in a new tab)marcaspelomundo.com.brTo re-check	Marcas pelo Mundo	2025-11	Artplan
Applying the Brand Investment and Valuation Model (MASB white paper, Meier, Findley and Stewart) (opens in a new tab)themasb.orgTo re-check	Marketing Accountability Standards Board	2018	Making the business case: talking to the CFO
Why lg2 is a Canadian exception (opens in a new tab)marketingmagazine.com.myTo re-check	Marketing Magazine	accessed 2026-10	LG2
ADFEST 2026 results, day two (opens in a new tab)marketingoops.comTo re-check	Marketing Oops!	2026-03	Fundamental
PHD London named top media agency globally (opens in a new tab)marketingreport.oneTo re-check	Marketing Report	2026-03	PHD
Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands (Kevin Lane Keller, Working Paper 01-107) (opens in a new tab)msi.orgTo re-check	Marketing Science Institute	2001	Brand equity: what a brand is worth, and how communication builds it
Understanding Customer Experience Throughout the Customer Journey (Lemon and Verhoef), Journal of Marketing 80(6) (opens in a new tab)msi.orgTo re-check	Marketing Science Institute	2016-11	The customer journey map: stages, touchpoints, needs, feelings and owners Touchpoints and the customer journey: from the funnel to the messy middle
AI use among marketers hits 96% as focus turns to effectiveness, study says (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2026	Organising for IMC: agency models, in-housing, roles and AI in 2026
Best practice guide unveiled to tackle ineffective briefs (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2022	The creative brief template: one problem, one insight, one proposition Briefing agencies: the most important document in marketing Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Brands invariably share buyers with competitors in line with size (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Brands spend twice as much on price promotions as paid media, research finds (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2026-10	Which mix for which objective: sixteen objectives and the disciplines that serve them Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Don Schultz may be gone but we can't let integrated marketing die with him (Mark Ritson) (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2020	What integrated marketing communications is, and what it is not
Ehrenberg-Bass: Narrow targeting 'counter-productive' to B2B growth (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief How brands grow: the Ehrenberg-Bass laws, and the debate around them
Euro sponsorship body to benchmark effectiveness (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2006-07-20	Sponsorship 101: borrowing meaning from what people already love
IPA and ISBA initiative aims to demystify pitching (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2011-10	Working with agencies: pitches, pay, scopes and reviews
Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	Brand equity: what a brand is worth, and how communication builds it
Making the case for client briefing (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	The agency brief template: the client's business brief to every agency Briefing agencies: the most important document in marketing
Mark Ritson: Ditching targeting for mass marketing is going back to the dark ages (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Mark Ritson: It's time for 'share of search' to replace 'share of voice' (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	The excess share of voice calculator: are we spending like a brand that intends to grow? Budgeting for IMC: setting the total and splitting it
Mark Ritson: Tactics without strategy is dumbing down our discipline (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	Writing a marketing plan a board will approve
Mark Ritson: Targeting or mass marketing? The answer is both (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2018	Segmentation, targeting and positioning: choosing whom to serve
Mark Ritson: Those who bash segmentation and targeting are talking nonsense (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	Segmentation, targeting and positioning: choosing whom to serve
Mark Ritson: We should thank Byron Sharp, not attack him (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Ritson versus Sharp: Who won the clash of the marketing titans? (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2017	Segmentation, targeting and positioning: choosing whom to serve
Ritson's 'foolproof' system for marketing budgets (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	The brand and activation split calculator: a starting point for the balance Which mix for which objective: sixteen objectives and the disciplines that serve them Budgeting for IMC: setting the total and splitting it
The 95:5 rule is the new 60:40 rule (Weinberg and Lombardo) (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	The brand and activation split calculator: a starting point for the balance The STP worksheet: segment the market, choose the target, set the position Which mix for which objective: sixteen objectives and the disciplines that serve them Budgeting for IMC: setting the total and splitting it Touchpoints and the customer journey: from the funnel to the messy middle
The IPA, ISBA, MCCA and PRCA join forces (opens in a new tab)marketingweek.comTo re-check	Marketing Week	accessed 2026-10	The agency brief template: the client's business brief to every agency
Why major brands are pledging to make pitching more 'positive' (opens in a new tab)marketingweek.comTo re-check	Marketing Week	2022-05	Working with agencies: pitches, pay, scopes and reviews
Brand-building ads boost short-term sales, and now you can prove it (opens in a new tab)marketingweek.comTo re-check	Marketing Week (Mark Ritson)	accessed 2026-10	Advertising 101: television, radio, print and cinema
España clausura su andadura en El Ojo de Iberoamérica con grandes premios (opens in a new tab)marketingdirecto.comAnalyst evaluations	MarketingDirecto	2025-11	Artplan
Marlin completes take-private acquisition of Meltwater (opens in a new tab)marlinequity.comTo re-check	Marlin Equity Partners	2023-08	Meltwater
Top eBay Affiliate Sentenced To 5 Months In Prison For Wire Fraud (opens in a new tab)martech.orgTo re-check	MarTech	accessed 2026-10	Affiliate 101: paying partners for the results they bring
10 best web analytics tools in 2026 (opens in a new tab)matomo.orgTo re-check	Matomo	accessed 2026-10	Matomo
Compare pricing plans (opens in a new tab)matomo.orgTo re-check	Matomo	accessed 2026-10	Matomo
Data sovereignty: where your analytics data is stored (opens in a new tab)matomo.orgTo re-check	Matomo	accessed 2026-10	Matomo
GDPR and Matomo Analytics FAQ (opens in a new tab)matomo.orgTo re-check	Matomo	accessed 2026-10	Matomo
Self-hosted web analytics on your servers (opens in a new tab)matomo.orgTo re-check	Matomo	accessed 2026-10	Matomo
The Data (Use and Access) Act: reform of the GDPR in the UK (opens in a new tab)mayerbrown.comTo re-check	Mayer Brown	2025-06	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Positioning: The Battle of Your Mind (Ries and Trout) (opens in a new tab)mheducation.co.inTo re-check	McGraw-Hill Education (India)	accessed 2026-10	Positioning: the place a brand holds in the mind, and how to write it down
IMC: Using Advertising and Promotion to Build Brands (Duncan), table of contents (opens in a new tab)highered.mheducation.comTo re-check	McGraw-Hill Higher Education	accessed 2026-10	The IMC models: relationships, pillars, PESO and the stages of integration
How to make sure your next product or service launch drives growth (opens in a new tab)mckinsey.comTo re-check	McKinsey & Company	accessed 2026-10	The launch checklist: before, during and after, across every discipline
What is strategy? Richard Rumelt on good v. bad (interview) (opens in a new tab)mckinsey.comTo re-check	McKinsey & Company	accessed 2026-10	Writing a marketing plan a board will approve
The consumer decision journey (Court, Elzinga, Mulder and Vetvik) (opens in a new tab)mckinsey.comTo re-check	McKinsey Quarterly	2009-06-01	The customer journey map: stages, touchpoints, needs, feelings and owners Which mix for which objective: sixteen objectives and the disciplines that serve them Touchpoints and the customer journey: from the funnel to the messy middle What integrated marketing communications is, and what it is not
The perils of bad strategy (Richard Rumelt) (opens in a new tab)mckinsey.comTo re-check	McKinsey Quarterly	2011	Writing a marketing plan a board will approve
Stage-gate systems: A new tool for managing new products (Robert G. Cooper, Business Horizons 33(3)) (opens in a new tab)experts.mcmaster.caTo re-check	McMaster University Experts (Elsevier)	1990	Marketing operations and governance: running integrated marketing as a system
The one number you need to grow (a replication) (opens in a new tab)measuringu.comTo re-check	MeasuringU	accessed 2026-10	Which mix for which objective: sixteen objectives and the disciplines that serve them CRM and loyalty 101: customer data, lifecycles, programmes and retention Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Effie Index announces the world's most effective marketers for 2025 (opens in a new tab)media-marketing.comAnalyst evaluations	Media & Marketing	2026-06	Banda Rafineri
Kenya wins first Grand Prix at Cannes Lions; Film Grand Prix goes to Mother London (opens in a new tab)media-marketing.comTo re-check	Media & Marketing	2026-06	Mother London The Partnership
Long-term partnerships shine at Effie Europe 2025 (opens in a new tab)media-marketing.comTo re-check	Media & Marketing	2025-12	BetterSvit
MRC Viewable Ad Impression Measurement Guidelines (opens in a new tab)iab.comTo re-check	Media Rating Council (hosted by IAB)	2014	Objectives and KPIs: from business goals to what communication must change Viewability
Invalid Traffic Detection and Filtration Standards Addendum (IVT 2.0) (opens in a new tab)mediaratingcouncil.orgTo re-check	Media Rating Council (MRC)	2020-06	Invalid traffic (IVT)
MRC issues final Supplemental Guidance on Content Level Context and Brand Safety Ad Verification (release) (opens in a new tab)mediaratingcouncil.orgTo re-check	Media Rating Council (MRC)	2018-09	Brand safety
MRC Mobile Viewable Ad Impression Measurement Guidelines (opens in a new tab)mediaratingcouncil.orgTo re-check	Media Rating Council (MRC)	2016-06-28	Viewability
Standards and guidelines (opens in a new tab)mediaratingcouncil.orgTo re-check	Media Rating Council (MRC)	accessed 2026-10	Impressions Invalid traffic (IVT) Viewability
Amazon reboots ad business, emphasizes agentic (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Amazon Ads
Dawning of a new chapter for Canada's Rethink agency as it expands to New York (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Rethink
Google Adds No-Code Tool To Its Marketing-Mix Model Platform (opens in a new tab)mediapost.comTo re-check	MediaPost	2026-02	Marketing mix modelling: how it is built, how to trust it, and when it fits
Independent Agency of the Year: Acadia (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Acadia
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
MRC Outlines Mobile Viewability Metrics (opens in a new tab)mediapost.comTo re-check	MediaPost	2016	Digital advertising 101: display, video, CTV, retail media and programmatic
Study: Average cost of agency review tops $1M (opens in a new tab)mediapost.comTo re-check	MediaPost	2023	Working with agencies: pitches, pay, scopes and reviews
The critical role of the brief in making great creative (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Briefing agencies: the most important document in marketing
WFA, Ebiquity: Marketing And Finance Far Apart On Measuring Effectiveness (opens in a new tab)mediapost.comTo re-check	MediaPost	accessed 2026-10	Making the business case: talking to the CFO
OAAA Reports OOH Advertising Rose 3.6% In 2025 (opens in a new tab)mediapost.comTo re-check	MediaPost, reporting the Out of Home Advertising Association of America (OAAA)	2026-03	Out-of-home 101: billboards, transit, street furniture and digital screens
UWG's Monique Nelson: "We're going to have to work differently to succeed" (opens in a new tab)mediavillage.comTo re-check	MediaVillage	accessed 2026-10	UWG
67 winners announced at the 2026 APAC Effie Awards (opens in a new tab)mediaweek.com.auAnalyst evaluations	Mediaweek	2026-09	Special Group
Carat wins Cannes Lions Media Network of the Year (opens in a new tab)mediaweek.com.auAnalyst evaluations	Mediaweek	2026-06	Carat
Professor Emeritus Don E. Schultz (opens in a new tab)magazine.medill.northwestern.eduTo re-check	Medill Magazine, Northwestern University	2020-06	What integrated marketing communications is, and what it is not
Thomas "Tom" Duncan (BSJ62, MSJ63) (opens in a new tab)magazine.medill.northwestern.eduTo re-check	Medill Magazine, Northwestern University	2020	The IMC models: relationships, pillars, PESO and the stages of integration
“Caramelo”, de Pedigree e Almap, conquista Grand Effie 2025 (opens in a new tab)meioemensagem.com.brAnalyst evaluations	Meio & Mensagem	2025-11	AlmapBBDO
Effie Latam: Almap é agência do ano pelo quarto ano seguido (opens in a new tab)meioemensagem.com.brAnalyst evaluations	Meio & Mensagem	2025-10	AlmapBBDO
Pela 1ª vez, Brasil tem campanha mais premiada do mundo (ranking nacional Cannes Lions 2026) (opens in a new tab)meioemensagem.com.brAnalyst evaluations	Meio & Mensagem	2026-06	Africa Creative AlmapBBDO Artplan
Annex II: Technical and Organizational Measures (TOMS) (opens in a new tab)meltwater.comTo re-check	Meltwater	accessed 2026-10	Meltwater
Meltwater Achieves SOC 2 Type II Certification (opens in a new tab)meltwater.comTo re-check	Meltwater	2026-01-08	Meltwater
Meltwater Pricing: Plans, Ranges & What to Expect (opens in a new tab)meltwater.comTo re-check	Meltwater	accessed 2026-10	Meltwater
MW Investment completes private acquisition (opens in a new tab)meltwater.comTo re-check	Meltwater	2023-08-09	Meltwater
About Message House (Marc Fest) (opens in a new tab)messagehouse.orgTo re-check	messagehouse.org	accessed 2026-10	The message house template: one umbrella message, the pillars and the proof The brand platform and the message house: one source for every discipline
About Lookalike Audiences (opens in a new tab)facebook.comTo re-check	Meta Business Help Center	accessed 2026-10	Lookalike audience
About Meta bid strategies (opens in a new tab)en-gb.facebook.comTo re-check	Meta Business Help Centre	accessed 2026-10	Meta Ads Manager
Ad auction (opens in a new tab)en-gb.facebook.comTo re-check	Meta Business Help Centre	accessed 2026-10	Meta Ads Manager
How Meta charges for ads (opens in a new tab)en-gb.facebook.comTo re-check	Meta Business Help Centre	accessed 2026-10	Meta Ads Manager
Click to Message Ads (opens in a new tab)facebook.comTo re-check	Meta for Business	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Conversation-based pricing (Deprecated) (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Getting opt-in for WhatsApp (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Messaging 101: marketing in the chat, from SMS to WhatsApp
Marketing API (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Meta Ads Manager
Messenger Platform and IG Messaging API policy (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Pricing on the WhatsApp Business Platform (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Messaging 101: marketing in the chat, from SMS to WhatsApp
Send API reference (Messenger Platform) (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Template fundamentals (WhatsApp Business Platform) (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Message template
Upcoming pricing updates for Meta Business Agent, service and utility messages (opens in a new tab)developers.facebook.comTo re-check	Meta for Developers	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Robyn: Key Features (opens in a new tab)facebookexperimental.github.ioTo re-check	Meta Marketing Science	accessed 2026-10	Measuring effectiveness: models, attribution, experiments and triangulation
facebookexperimental/Robyn (opens in a new tab)github.comTo re-check	Meta Marketing Science (GitHub)	accessed 2026-10	Organising for IMC: agency models, in-housing, roles and AI in 2026 Measuring effectiveness: models, attribution, experiments and triangulation
Facebook Unveils Facebook Ads (opens in a new tab)about.fb.comTo re-check	Meta Newsroom	2007-11-06	Social media 101: earning a place in feeds that algorithms run
Meta Reports Second Quarter 2026 Results (opens in a new tab)investor.atmeta.comTo re-check	Meta Platforms (Investor Relations)	2026-07-29	Social media 101: earning a place in feeds that algorithms run
Meta Platforms, Fourth Quarter 2025 Results Conference Call (transcript) (opens in a new tab)s21.q4cdn.comTo re-check	Meta Platforms, Inc. (Investor Relations)	2026-01	Messaging 101: marketing in the chat, from SMS to WhatsApp
Introduction to the Advertising Standards (opens in a new tab)transparency.meta.comTo re-check	Meta Transparency Center	accessed 2026-10	Marketing operations and governance: running integrated marketing as a system Campaign planning and calendars: from plan to schedule
UFI's latest global barometer shows "strong, steady growth" for exhibitions sector (opens in a new tab)mice.net.auTo re-check	MICE Net (Australia)	2026	Events 101: bringing people to the brand, in person and online
Campaign Management: getting started (opens in a new tab)learn.microsoft.comTo re-check	Microsoft Learn (LinkedIn Marketing API)	accessed 2026-10	LinkedIn Marketing Solutions (Campaign Manager)
Recent Marketing API changes (opens in a new tab)learn.microsoft.comTo re-check	Microsoft Learn (LinkedIn Marketing API)	accessed 2026-10	LinkedIn Marketing Solutions (Campaign Manager)
Strengthening Email Ecosystem: Outlook's New Requirements for High-Volume Senders (opens in a new tab)techcommunity.microsoft.comTo re-check	Microsoft Tech Community (Microsoft Defender for Office 365 blog)	2025-04	Email 101: permission, the inbox and the rules that guard it
Oleksandr Todorchuk (opens in a new tab)mind.uaTo re-check	Mind	accessed 2026-10	Gres Todorchuk
Life at Mindshare (opens in a new tab)mindshareworld.comTo re-check	Mindshare	accessed 2026-10	Mindshare
Influenceurs et créateurs de contenus : des mesures pour encadrer et accompagner les professionnels du secteur (opens in a new tab)economie.gouv.frTo re-check	Ministère de l'Économie, des Finances et de la Souveraineté industrielle et numérique	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer marketing 101: borrowing trust, and saying so
La langue française dans la publicité (opens in a new tab)culture.gouv.frTo re-check	Ministère de la Culture (France)	2018	Which mix for which objective: sixteen objectives and the disciplines that serve them Consistency and adaptation: one idea across channels, languages and cultures
"Marketing Myopia" Myopia (Henry Mintzberg) (opens in a new tab)mintzberg.orgTo re-check	mintzberg.org	2018	The marketing concept: what marketing is for
The man behind the concept of direct (opens in a new tab)mmm-online.comTo re-check	MM+M (Medical Marketing & Media)	accessed 2026-10	Direct marketing 101: mail, door drops, calls and response, tested
Google puts AI into I/O, reveals progress (opens in a new tab)mobileworldlive.comTo re-check	Mobile World Live (GSMA)	2025-05	Search 101: being found at the moment people ask
MoEngage Achieves SOC 2 Type 2 and CSA STAR Attestations (opens in a new tab)moengage.comTo re-check	MoEngage	accessed 2026-10	MoEngage
MoEngage Sets the Standard: First Customer Engagement Platform to Achieve ISO 27001:2022 Certification (opens in a new tab)moengage.comTo re-check	MoEngage	accessed 2026-10	MoEngage
MoEngage: Scalable Martech with Top Data Privacy & Security (opens in a new tab)moengage.comTo re-check	MoEngage	accessed 2026-10	MoEngage
Product Overview (opens in a new tab)moengage.comTo re-check	MoEngage	accessed 2026-10	MoEngage
What Is MoEngage? Features, Uses, Reviews, and Pricing (opens in a new tab)moengage.comTo re-check	MoEngage	accessed 2026-10	MoEngage
Integrated Marketing Communication (IMC), Marketing Dictionary (opens in a new tab)monash.eduTo re-check	Monash Business School	accessed 2026-10	What integrated marketing communications is, and what it is not
Advertising Standards Council of India (ASCI) releases final guidelines for influencer advertising on digital media (opens in a new tab)mondaq.comTo re-check	Mondaq	2021	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce Influencer marketing 101: borrowing trust, and saying so
ICC issues the 11th edition of its Advertising and Marketing Code (opens in a new tab)mondaq.comTo re-check	Mondaq	2024	Sponsorship 101: borrowing meaning from what people already love
POPI final regulations published (opens in a new tab)mondaq.comTo re-check	Mondaq	accessed 2026-10	Marketing in Africa: many markets, mobile first, radio still on
Deliver exceptional IT at scale with AI agents (opens in a new tab)monday.comTo re-check	monday.com	accessed 2026-10	monday.com
monday.com pricing and plans (opens in a new tab)monday.comTo re-check	monday.com	accessed 2026-10	monday.com
monday.com's Trust Center (opens in a new tab)trust.monday.comTo re-check	monday.com	accessed 2026-10	monday.com
Data residency: where your data is stored (opens in a new tab)support.monday.comTo re-check	monday.com Support	accessed 2026-10	monday.com
Security and privacy on monday.com: FAQs (opens in a new tab)support.monday.comTo re-check	monday.com Support	accessed 2026-10	monday.com
Telemarketing in an evolving legal landscape: UAE adopts regulations on telemarketing activities (opens in a new tab)morganlewis.comTo re-check	Morgan Lewis	2024-07	Direct marketing 101: mail, door drops, calls and response, tested
UAE establishes federal authority for artificial intelligence and data (opens in a new tab)morganlewis.comTo re-check	Morgan Lewis	2026-06	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Information (opens in a new tab)motherlondon.comTo re-check	Mother	accessed 2026-10	Mother London
Firefox rolls out Total Cookie Protection by default to all users worldwide (opens in a new tab)blog.mozilla.orgTo re-check	Mozilla	2022-06-14	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it
An Overview of Data in Muck Rack (opens in a new tab)help.muckrack.comTo re-check	Muck Rack	accessed 2026-10	Muck Rack
Legal and Security Resources (opens in a new tab)muckrack.comTo re-check	Muck Rack	accessed 2026-10	Muck Rack
PR Software UK (opens in a new tab)muckrack.comTo re-check	Muck Rack	accessed 2026-10	Muck Rack
Pricing (opens in a new tab)muckrack.comTo re-check	Muck Rack	accessed 2026-10	Muck Rack
We've completed our SOC 2 certification (opens in a new tab)muckrack.comTo re-check	Muck Rack	2022-06-27	Muck Rack
Measuring the Effects of Advertising: The Digital Frontier (Randall Lewis, Justin M. Rao and David H. Reiley) (opens in a new tab)nber.orgTo re-check	National Bureau of Economic Research (NBER)	2015	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly
Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile (NIST AI 600-1) (opens in a new tab)nvlpubs.nist.govTo re-check	National Institute of Standards and Technology	2024-07	AI in marketing: what the evidence supports, and how to run a pilot
USPS announces July rate increases (opens in a new tab)newsmediaalliance.orgTo re-check	News/Media Alliance	2026	Direct marketing 101: mail, door drops, calls and response, tested
Marketing 5.0: technology for humanity (recommended book record) (opens in a new tab)library.nida.ac.thTo re-check	NIDA Library	accessed 2026-10	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
2021 Nielsen Trust in Advertising (U.S. sell sheet) (opens in a new tab)develop.nielsen.comTo re-check	Nielsen	2022-02	Which mix for which objective: sixteen objectives and the disciplines that serve them Community 101: a brand people belong to, not just follow
The Media Rating Council accredits Nielsen's innovative Big Data + Panel national TV measurement (opens in a new tab)nielsen.comTo re-check	Nielsen	2025-01-22	Advertising 101: television, radio, print and cinema
Customer Journey Mapping 101 (video) (opens in a new tab)nngroup.comTo re-check	Nielsen Norman Group	accessed 2026-10	The customer journey map: stages, touchpoints, needs, feelings and owners
The Four Dimensions of Tone of Voice (Kate Moran) (opens in a new tab)nngroup.comTo re-check	Nielsen Norman Group	2016	The brand platform canvas: purpose, positioning, personality and proof on one page The brand platform and the message house: one source for every discipline
The Impact of Tone of Voice on Users' Brand Perception (opens in a new tab)nngroup.comTo re-check	Nielsen Norman Group	2016-08	The brand platform and the message house: one source for every discipline
The origins of integrated marketing communications (opens in a new tab)imcprofessional.medill.northwestern.eduTo re-check	Northwestern University, Medill IMC	accessed 2026-10	What integrated marketing communications is, and what it is not
Fantástica se consolida como la agencia Independiente del año en los Effie Awards Colombia 2026 (opens in a new tab)noticiasrcn.comAnalyst evaluations	Noticias RCN	2026	Fantástica
Evaluation (NSW Government communications) (opens in a new tab)nsw.gov.auTo re-check	NSW Government	accessed 2026-10	The measurement framework: from objectives to organisational impact Public relations 101: earning trust you cannot buy
Ogilvy tops WARC Creative 100 for the sixth consecutive year (opens in a new tab)ogilvy.comAnalyst evaluations	Ogilvy	2026-03	Ogilvy
Ogilvy tops WARC Effective 100 and Creative 100 for the 4th straight year (opens in a new tab)ogilvy.comAnalyst evaluations	Ogilvy	2026-03	Ogilvy
Rule 40 Guidelines (opens in a new tab)olympics.ieTo re-check	Olympic Federation of Ireland	2024-05	Sponsorship 101: borrowing meaning from what people already love
Plans and pricing for Optimizely products (opens in a new tab)optimizely.comTo re-check	Optimizely	accessed 2026-10	Optimizely
Learn about plan options and costs (opens in a new tab)support.optimizely.comTo re-check	Optimizely Support	accessed 2026-10	Optimizely
Compliance (opens in a new tab)optimizely.comTo re-check	Optimizely Trust Center	accessed 2026-10	Optimizely
Optimizely EU data privacy (opens in a new tab)optimizely.comTo re-check	Optimizely Trust Center	accessed 2026-10	Optimizely
European Commission left #unimpressed by results of influencer screening sweep (opens in a new tab)marketinglaw.osborneclarke.comTo re-check	Osborne Clarke (Marketing Law)	2024-02	Influencer marketing 101: borrowing trust, and saying so
Olympics bill past the finishing post (opens in a new tab)marketinglaw.osborneclarke.comTo re-check	Osborne Clarke (MarketingLaw)	2006	Sponsorship 101: borrowing meaning from what people already love
History of OOH (opens in a new tab)oaaa.orgTo re-check	Out of Home Advertising Association of America (OAAA)	accessed 2026-10	Out-of-home 101: billboards, transit, street furniture and digital screens
Out of Home reports highest ever annual revenue of £1.44bn in 2025 (opens in a new tab)outsmart.org.ukTo re-check	Outsmart	2026-02	Out-of-home 101: billboards, transit, street furniture and digital screens
Posting Cycle (opens in a new tab)outsmart.org.ukTo re-check	Outsmart	accessed 2026-10	Campaign planning and calendars: from plan to schedule
How Brands Grow 2, Revised Edition (Jenni Romaniuk and Byron Sharp) (opens in a new tab)global.oup.comTo re-check	Oxford University Press	2022-10	Segmentation, targeting and positioning: choosing whom to serve
How Brands Grow: What Marketers Don't Know (Byron Sharp) (opens in a new tab)global.oup.comTo re-check	Oxford University Press	2010-03	Segmentation, targeting and positioning: choosing whom to serve
The Unfavorable Economics of Measuring the Returns to Advertising (Randall A. Lewis and Justin M. Rao), Quarterly Journal of Economics 130(4), 1941–1973 (opens in a new tab)ideas.repec.orgTo re-check	Oxford University Press (listing on RePEc IDEAS)	2015	Incrementality and experiments: holdouts, geo tests and lift, designed and read honestly Attribution and its limits: what the credit report can and cannot tell you
How Brands Grow: What Marketers Don't Know (Byron Sharp and the researchers of the Ehrenberg-Bass Institute) (opens in a new tab)library.usi.eduTo re-check	Oxford University Press (University of Southern Indiana library record)	2010	How brands grow: the Ehrenberg-Bass laws, and the debate around them
The Unfavorable Economics of Measuring the Returns to Advertising (Randall A. Lewis and Justin M. Rao, Quarterly Journal of Economics 130(4)) (opens in a new tab)ideas.repec.orgTo re-check	Oxford University Press (via RePEc IDEAS)	2015	Making the business case: talking to the CFO
Building Distinctive Brand Assets (Jenni Romaniuk) (opens in a new tab)oup.com.auTo re-check	Oxford University Press Australia	2018	How brands grow: the Ehrenberg-Bass laws, and the debate around them Brand equity: what a brand is worth, and how communication builds it
How Brands Grow: Part 2, Revised (Jenni Romaniuk and Byron Sharp) (opens in a new tab)oup.com.auTo re-check	Oxford University Press Australia	2021	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Building Distinctive Brand Assets (Romaniuk) (opens in a new tab)oup.com.auTo re-check	Oxford University Press Australia and New Zealand	2018-03	The brand platform canvas: purpose, positioning, personality and proof on one page Consistency and adaptation: one idea across channels, languages and cultures The brand platform and the message house: one source for every discipline
Research Insights 10.3: A communication-based marketing model (Marketing, 5th edition, Baines) (opens in a new tab)learninglink.oup.comTo re-check	Oxford University Press, Learning Link	accessed 2026-10	The IMC models: relationships, pillars, PESO and the stages of integration
Research Insights 6.1: Product differentiation and market segmentation (Wendell R. Smith, Journal of Marketing, July 1956), in Marketing, 5th edition (Baines, Fill and Rosengren) (opens in a new tab)learninglink.oup.comTo re-check	Oxford University Press, Learning Link	accessed 2026-10	The STP worksheet: segment the market, choose the target, set the position Segmentation, targeting and positioning: choosing whom to serve
Research Insights 1.1: The Concept of the Marketing Mix (Neil H. Borden, Journal of Advertising Research, 1964) (opens in a new tab)learninglink.oup.comTo re-check	Oxford University Press, Learning Link (Baines, Marketing, 5th edition)	accessed 2026-10	The marketing mix: why price, product and place also communicate
Australia to enforce social media age limit of 16 with fines up to $33 million (opens in a new tab)pbs.orgTo re-check	PBS NewsHour (Associated Press)	2025-12	Social media 101: earning a place in feeds that algorithms run
Events Industry Council Announces Latest Professionals to Earn CMP (opens in a new tab)pcma.orgTo re-check	PCMA	2021-07	Events 101: bringing people to the brand, in person and online
Net Zero Carbon Events Pledge Launches With Broad Industry Support (opens in a new tab)pcma.orgTo re-check	PCMA (Professional Convention Management Association)	2021-11	Events 101: bringing people to the brand, in person and online
A Framework for Marketing Management, Global Edition, 6th edition (Kotler and Keller), chapter 2: Developing and Implementing Marketing Strategies and Plans (opens in a new tab)pearson.comTo re-check	Pearson	accessed 2026-10	Writing a marketing plan a board will approve
Marketing Management, 16th edition (Philip Kotler, Kevin Lane Keller and Alexander Chernev) (opens in a new tab)pearson.comTo re-check	Pearson	2021-06	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Marketing Management, 17th edition (Kotler and Keller) (opens in a new tab)pearson.comTo re-check	Pearson	accessed 2026-10	Positioning: the place a brand holds in the mind, and how to write it down The marketing mix: why price, product and place also communicate Segmentation, targeting and positioning: choosing whom to serve The marketing concept: what marketing is for
Marketing Management, Global Edition, 16th edition (Kotler, Keller and Chernev), chapter 2: Marketing Planning and Management (opens in a new tab)pearson.comTo re-check	Pearson	accessed 2026-10	Writing a marketing plan a board will approve
Marketing Management, Global Edition, 17th edition (Kotler and Keller) (opens in a new tab)pearson.comTo re-check	Pearson	2025	The customer lifetime value and acquisition cost calculator The objective-and-task budget calculator: cost what the objectives need The STP worksheet: segment the market, choose the target, set the position The positioning statement: for, who, is a, that, unlike, because The IMC plan canvas: the whole integrated plan on one page What integrated marketing communications is, and what it is not
Marketing Management: An Asian Perspective, 7th edition (Kotler, Keller, Ang, Tan and Leong), chapter 2: Developing Marketing Strategies and Plans (opens in a new tab)pearson.comTo re-check	Pearson	accessed 2026-10	Writing a marketing plan a board will approve
Principles of Marketing, Global Edition, 19th edition (Kotler and Armstrong) (opens in a new tab)pearson.comTo re-check	Pearson	2023	The STP worksheet: segment the market, choose the target, set the position
Principles of Marketing, Global Edition, 19th edition (Kotler and Armstrong) (opens in a new tab)pearson.comTo re-check	Pearson	2024-07	The marketing mix: why price, product and place also communicate Segmentation, targeting and positioning: choosing whom to serve The marketing concept: what marketing is for
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition (Keller and Swaminathan) (opens in a new tab)pearson.comTo re-check	Pearson	2020	Positioning: the place a brand holds in the mind, and how to write it down
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5th edition (Keller and Swaminathan) (opens in a new tab)pearson.comTo re-check	Pearson	2023-01	The brand platform canvas: purpose, positioning, personality and proof on one page
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition (Kevin Lane Keller and Vanitha Swaminathan), table of contents (opens in a new tab)library.mzumbe.ac.tzTo re-check	Pearson (Mzumbe University Library record)	2020	Brand equity: what a brand is worth, and how communication builds it
Marketing Management, 16th edition (Kotler, Keller and Chernev), chapter excerpt (opens in a new tab)oreilly.comTo re-check	Pearson (via O'Reilly)	2021	Customer value and lifetime value: what a customer is worth, and what loyalty really buys
Americans' Social Media Use 2025 (opens in a new tab)pewresearch.orgTo re-check	Pew Research Center	2025-11-20	Social media 101: earning a place in feeds that algorithms run
Google users are less likely to click on links when an AI summary appears in the results (opens in a new tab)pewresearch.orgTo re-check	Pew Research Center	2025-07-22	Search 101: being found at the moment people ask
About us (opens in a new tab)phdmedia.comTo re-check	PHD	accessed 2026-10	PHD
NLRB Adopts Employee-Friendly Test for Evaluating Workplace Rules (opens in a new tab)phelps.comTo re-check	Phelps Dunbar	2023-08	Internal comms 101: employees are the first audience
UAE influencer licence deadline looms (opens in a new tab)pinsentmasons.comTo re-check	Pinsent Masons, Out-Law	accessed 2026-10	Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Advertising standards and self-regulation: the codes every claim must pass
CRM Pricing Plans (opens in a new tab)pipedrive.comTo re-check	Pipedrive	accessed 2026-10	Pipedrive
CRM Security Policies (opens in a new tab)pipedrive.comTo re-check	Pipedrive	accessed 2026-10	Pipedrive
Pipedrive strengthens security and privacy commitments with renewed ISO certifications (opens in a new tab)pipedrive.comTo re-check	Pipedrive	2025-10	Pipedrive
Trust Center (opens in a new tab)trustcenter.pipedrive.comTo re-check	Pipedrive	accessed 2026-10	Pipedrive
How secure is my data in Pipedrive? (opens in a new tab)support.pipedrive.comTo re-check	Pipedrive Knowledge Base	accessed 2026-10	Pipedrive
Piwik PRO Business plan (opens in a new tab)piwik.proTo re-check	Piwik PRO	accessed 2026-10	Piwik PRO
Piwik PRO pricing (opens in a new tab)piwik.proTo re-check	Piwik PRO	accessed 2026-10	Piwik PRO
Privacy compliance (opens in a new tab)piwik.proTo re-check	Piwik PRO	accessed 2026-10	Piwik PRO
Will the free Piwik PRO remain active after February 2026? (opens in a new tab)community.piwik.proTo re-check	Piwik PRO Community	accessed 2026-10	Piwik PRO
Upgrade to an Enterprise plan (opens in a new tab)help.piwik.proTo re-check	Piwik PRO Help Center	accessed 2026-10	Piwik PRO
Ivy Lee and the origins of the press release (opens in a new tab)pracademy.co.ukTo re-check	PR Academy	accessed 2026-10	Public relations 101: earning trust you cannot buy
Launch of Barcelona Principles 4.0 for measurement and evaluation (opens in a new tab)pracademy.co.ukTo re-check	PR Academy	2025	Public relations 101: earning trust you cannot buy
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era (opens in a new tab)prnewsonline.comTo re-check	PR News	2025	Public relations 101: earning trust you cannot buy
Seven Steps You'll Need to Complete the AMEC Measurement Framework (opens in a new tab)prnewsonline.comTo re-check	PR News	accessed 2026-10	The measurement framework: from objectives to organisational impact
Cision Closes Brandwatch Acquisition (opens in a new tab)prnewswire.mediaroom.comTo re-check	PR Newswire	2021-06-01	Brandwatch Cision
PR Smith Biography (opens in a new tab)prsmith.orgTo re-check	PR Smith Marketing	accessed 2026-10	The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
SOSTAC® (opens in a new tab)prsmith.orgTo re-check	PR Smith Marketing	accessed 2026-10	The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
PRCA launches a 'FRESH' approach to the new business pitch process (opens in a new tab)newsroom.prca.org.ukTo re-check	PRCA	accessed 2026-10	Working with agencies: pitches, pay, scopes and reviews
Nigerian Gov't Bans Use Of Foreign Models, Others In Advertisement (opens in a new tab)primebusiness.africaTo re-check	Prime Business Africa	2022	Marketing in Africa: many markets, mobile first, radio still on
AMEC launches a new integrated framework tool (opens in a new tab)prmoment.comTo re-check	PRmoment	2016-06	The measurement framework: from objectives to organisational impact Public relations 101: earning trust you cannot buy
PMI Lexicon of Project Management Terms, version 5.0 (opens in a new tab)pmi.orgTo re-check	Project Management Institute (PMI)	2026-01	The integration RACI: who is responsible, accountable, consulted and informed
Stakeholder Management and RACI for AI Teams (opens in a new tab)pmi.orgTo re-check	Project Management Institute (PMI)	accessed 2026-10	The integration RACI: who is responsible, accountable, consulted and informed
A Model for Predictive Measurements of Advertising Effectiveness (Robert J. Lavidge and Gary A. Steiner, Journal of Marketing, October 1961; reprinted in Advertising & Society Review) (opens in a new tab)muse.jhu.eduTo re-check	Project MUSE / American Marketing Association	1961	Objectives and KPIs: from business goals to what communication must change
PMP Exam Tip: The Responsibility Assignment Matrix (RAM) (opens in a new tab)projectmanagement.comTo re-check	ProjectManagement.com (PMI)	accessed 2026-10	The integration RACI: who is responsible, accountable, consulted and informed Marketing operations and governance: running integrated marketing as a system
6 Reasons Your Brand Needs a Brand Identity Model (David Aaker) (opens in a new tab)prophet.comTo re-check	Prophet, Aaker on Brands	2012-02	The brand platform canvas: purpose, positioning, personality and proof on one page
Artplan, Agência Independente do Ano no El Ojo de Iberoamérica 2025 (opens in a new tab)propmark.com.brTo re-check	Propmark	2025-11	Artplan
2025 PR Agency Rankings (opens in a new tab)provokemedia.comTo re-check	PRovoke Media	2025	Public relations 101: earning trust you cannot buy
News articles and who they quote influence AI-generated content, study finds (opens in a new tab)prsay.prsa.orgTo re-check	PRsay (PRSA)	2025-07-28	Public relations 101: earning trust you cannot buy
5 Steps for Navigating the First Hour of a Crisis (opens in a new tab)prsa.orgTo re-check	Public Relations Society of America (PRSA)	accessed 2026-10	The crisis communication checklist: prepare, respond, recover
Ethical Standards Advisory: Disclosure (opens in a new tab)prsa.orgTo re-check	Public Relations Society of America (PRSA)	accessed 2026-10	Public relations 101: earning trust you cannot buy
Ethics for an Evolving Profession (PRSA Code of Ethics) (opens in a new tab)prsa.orgTo re-check	Public Relations Society of America (PRSA)	accessed 2026-10	Public relations 101: earning trust you cannot buy
Pay for Play (Ethical Standards Advisory, October 2009) (opens in a new tab)prsa.orgTo re-check	Public Relations Society of America (PRSA)	2009-10	Public relations 101: earning trust you cannot buy
Publicis Groupe launches Leo, a new creative constellation uniting Publicis Worldwide and Leo Burnett (opens in a new tab)publicisgroupe.comTo re-check	Publicis Groupe	2025-01-14	Leo The agency landscape 2026
Buy Qualtrics Online Today (opens in a new tab)qualtrics.comTo re-check	Qualtrics	accessed 2026-10	Qualtrics
Free Accounts (opens in a new tab)qualtrics.comTo re-check	Qualtrics	accessed 2026-10	Qualtrics
Qualtrics API (opens in a new tab)api.qualtrics.comTo re-check	Qualtrics	accessed 2026-10	Qualtrics
Qualtrics Security and Privacy Accreditations (opens in a new tab)qualtrics.comTo re-check	Qualtrics	accessed 2026-10	Qualtrics
Strategic Research Trial (opens in a new tab)qualtrics.comTo re-check	Qualtrics	accessed 2026-10	Qualtrics
Unlocking Brand Growth (session document, The Quirk's Event 2025) (opens in a new tab)quirks.comTo re-check	Quirk's Media	2025	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Media Strategies: Flighting, Pulsing or Continuous (opens in a new tab)rab.comTo re-check	Radio Advertising Bureau (RAB)	accessed 2026-10	The campaign calendar: phases, key dates and the flighting of every discipline
Qualtrics completes Press Ganey Forsta acquisition (opens in a new tab)research-live.comTo re-check	Research Live (Market Research Society)	2026-05	Qualtrics
Global retail media ad market set to hit $200bn (opens in a new tab)research-live.comTo re-check	Research Live (MRS), reporting WARC	2026	Digital advertising 101: display, video, CTV, retail media and programmatic
Better Brand Health Tracking: Tracking Metrics that Lead to Brand Growth (opens in a new tab)researchworld.comTo re-check	Research World (ESOMAR)	accessed 2026-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Overview and key findings of the 2025 Digital News Report (opens in a new tab)reutersinstitute.politics.ox.ac.ukTo re-check	Reuters Institute for the Study of Journalism	2025-06	Content 101: earning attention with things worth reading, watching and hearing
Digital News Report 2025 (Nic Newman with Amy Ross Arguedas, Craig T. Robertson, Rasmus Kleis Nielsen and Richard Fletcher) (opens in a new tab)reutersinstitute.politics.ox.ac.ukTo re-check	Reuters Institute for the Study of Journalism, University of Oxford	2025-06	Influencer marketing 101: borrowing trust, and saying so Social media 101: earning a place in feeds that algorithms run
Integrated marketing communications. The Coca-Cola Spain IMC model (Suay, 2020) (opens in a new tab)repositorioinstitucional.ceu.esTo re-check	Revista de Estudios Empresariales, Universidad de Jaén (author's copy, CEU repository)	2020-12-22	What integrated marketing communications is, and what it is not
Grupo Fantástica llega a México para diversificar el ecosistema creativo independiente (opens in a new tab)revistaeconomia.comTo re-check	Revista Economía	accessed 2026-10	Fantástica
The History of Positioning (opens in a new tab)ries.comTo re-check	Ries	accessed 2026-10	Positioning: the place a brand holds in the mind, and how to write it down
The Positioning Era Cometh (Al Ries and Jack Trout, Advertising Age, 1972), reprinted articles (opens in a new tab)ries.comTo re-check	Ries	1972	Positioning: the place a brand holds in the mind, and how to write it down
Motion Sickness named Independent Agency of the Year at Spikes Asia and awarded Grand Prix for Good (opens in a new tab)roastbrief.usAnalyst evaluations	Roastbrief	2026-03	Howatson+Company Motion Sickness Supermassive
Mail: The Super Touchpoint (opens in a new tab)marketreach.co.ukTo re-check	Royal Mail Marketreach, reporting JICMAIL	2025	Direct marketing 101: mail, door drops, calls and response, tested
ASA: new CAP guidance on promotional T&Cs (opens in a new tab)rpclegal.comTo re-check	RPC	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
European Commission publishes guidance on price promotions under the Omnibus Directive (opens in a new tab)rpclegal.comTo re-check	RPC	2022	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Fifty Years Using the Wrong Model of Advertising (Robert Heath and Paul Feldwick, International Journal of Market Research) (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2008	Objectives and KPIs: from business goals to what communication must change
Forward from a Critique of Hofstede's Model of National Culture (Dermot Williamson), Human Relations 55(11) (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2002	Global and local: what to standardise, what to adapt, and how to decide
Is National Culture a Meaningful Concept? (Michael Minkov and Geert Hofstede), Cross-Cultural Research (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2012	Global and local: what to standardise, what to adapt, and how to decide
Measuring advertising's effect on mental availability (Kelly Vaughan, Armando Maria Corsi, Virginia Beal and Byron Sharp, International Journal of Market Research) (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2021	Objectives and KPIs: from business goals to what communication must change
The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance (Ceren Kolsarici, Demetrios Vakratsas and Prasad A. Naik, Journal of Marketing Research) (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2020	The objective-and-task budget calculator: cost what the objectives need Budgeting for IMC: setting the total and splitting it
The Ecological Fallacy in National Culture Research (Paul Brewer and Sunil Venaik), Organization Studies (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals	2014	Global and local: what to standardise, what to adapt, and how to decide
A communication-based marketing model for managing relationships (Duncan and Moriarty), Journal of Marketing 62(2), 1–13 (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals (American Marketing Association)	1998-04	The customer journey map: stages, touchpoints, needs, feelings and owners The message house template: one umbrella message, the pillars and the proof The brand platform and the message house: one source for every discipline Touchpoints and the customer journey: from the funnel to the messy middle The IMC models: relationships, pillars, PESO and the stages of integration
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (Kevin Lane Keller, Journal of Marketing, vol. 57, no. 1) (opens in a new tab)journals.sagepub.comTo re-check	SAGE Journals / American Marketing Association	1993-01	Brand equity: what a brand is worth, and how communication builds it
Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd edition (Geert Hofstede) (opens in a new tab)sagepub.comTo re-check	SAGE Publications	2001	Global and local: what to standardise, what to adapt, and how to decide
Global Marketing and Advertising: Understanding Cultural Paradoxes (de Mooij), 6th edition (opens in a new tab)collegepublishing.sagepub.comTo re-check	SAGE Publications	2021-09	Global and local: what to standardise, what to adapt, and how to decide Consistency and adaptation: one idea across channels, languages and cultures
International Association of Business Communicators, in the Encyclopedia of Public Relations (2nd edition) (opens in a new tab)sk.sagepub.comTo re-check	SAGE Publications	accessed 2026-10	Internal comms 101: employees are the first audience
Marketing Cloud - Engagement (Hyperforce) - Salesforce Compliance Site (opens in a new tab)compliance.salesforce.comTo re-check	Salesforce	accessed 2026-10	Salesforce Marketing Cloud
Marketing Cloud Engagement Pricing (opens in a new tab)salesforce.comTo re-check	Salesforce	accessed 2026-10	Salesforce Marketing Cloud
Marketing Cloud Software Pricing (opens in a new tab)salesforce.comTo re-check	Salesforce	accessed 2026-10	Salesforce Marketing Cloud
Salesforce Marketing Cloud Security, Privacy and Architecture (opens in a new tab)salesforce.comTo re-check	Salesforce	accessed 2026-10	Salesforce Marketing Cloud
Salesforce signs definitive agreement to acquire Contentful (opens in a new tab)salesforce.comTo re-check	Salesforce	2026-01-22	Contentful
SOC 2 - Salesforce Compliance Site (opens in a new tab)compliance.salesforce.comTo re-check	Salesforce	accessed 2026-10	Salesforce Marketing Cloud
What is zero-party data? (quoting Forrester's definition) (opens in a new tab)salesforce.comTo re-check	Salesforce	accessed 2026-10	First-party data and customer data platforms: when a CDP is worth it
Data Residency (Hyperforce) (opens in a new tab)help.salesforce.comTo re-check	Salesforce Help	accessed 2026-10	Salesforce Marketing Cloud
SAMA Rulebook entry on the language of advertising by financial institutions (opens in a new tab)rulebook.sama.gov.saTo re-check	Saudi Central Bank (SAMA) Rulebook	accessed 2026-10	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Consistency and adaptation: one idea across channels, languages and cultures
Experimental evidence on the productivity effects of generative artificial intelligence (Shakked Noy and Whitney Zhang, Science 381(6654)) (opens in a new tab)scale.stanford.eduTo re-check	Science, via the Stanford SCALE repository	2023-07-14	AI in marketing: what the evidence supports, and how to run a pilot
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business (opens in a new tab)searchengineland.comTo re-check	Search Engine Land	2015-10	Search 101: being found at the moment people ask
Google has removed attribution models in GA4 (opens in a new tab)searchengineland.comTo re-check	Search Engine Land	2023	Attribution and its limits: what the credit report can and cannot tell you
Microsoft unveils new AI tools as it looks to 'transform search and advertising' (opens in a new tab)searchengineland.comTo re-check	Search Engine Land	accessed 2026-10	Search 101: being found at the moment people ask
"My employer" is the most trusted institution, says 2019 Trust Barometer (opens in a new tab)securitymagazine.comTo re-check	Security Magazine (reporting the Edelman Trust Barometer)	2019	Internal comms 101: employees are the first audience
Effie Awards Perú 2025 (opens in a new tab)pe02-st.hostinglabs.netAnalyst evaluations	Semana Económica	2025-05	VALOR Group
Data Processing Addendum (opens in a new tab)semrush.comTo re-check	Semrush	accessed 2026-10	Semrush
Your Semrush questions, answered (opens in a new tab)semrush.comTo re-check	Semrush	accessed 2026-10	Semrush
SEO Toolkit pricing and limits (opens in a new tab)semrush.comTo re-check	Semrush Knowledge Base	accessed 2026-10	Semrush
#1 in WARC Creative 100 and Media 100 (opens in a new tab)house-of-communication.comAnalyst evaluations	Serviceplan Group	2026-03	Serviceplan Group
Serviceplan Group Locations (opens in a new tab)house-of-communication.comTo re-check	Serviceplan Group	accessed 2026-10	Serviceplan Group
What's new with ISO 20121:2024 and why is it important? (opens in a new tab)sgs.comTo re-check	SGS	2024-05	Events 101: bringing people to the brand, in person and online
ADFEST 2025 Day one winners announced (opens in a new tab)shots.netTo re-check	shots	2025-03	Gigil
Building Strong Brands (David A. Aaker) (opens in a new tab)simonandschuster.comTo re-check	Simon & Schuster (Free Press)	1996	The brand platform canvas: purpose, positioning, personality and proof on one page
Compliance programs and certifications (opens in a new tab)sitecore.comTo re-check	Sitecore	accessed 2026-10	Sitecore
Sitecore unveils SitecoreAI, ushering in the AI-first era of digital experience (opens in a new tab)sitecore.comTo re-check	Sitecore	2025-11-04	Sitecore
SitecoreAI FAQ (opens in a new tab)developers.sitecore.comTo re-check	Sitecore	accessed 2026-10	Sitecore
Updates and new endpoints for the XM Cloud API (opens in a new tab)developers.sitecore.comTo re-check	Sitecore	2025-01-13	Sitecore
XM Cloud pricing FAQ (opens in a new tab)developers.sitecore.comTo re-check	Sitecore	accessed 2026-10	Sitecore
California finalizes CPPA regulations (opens in a new tab)skadden.comTo re-check	Skadden, Arps, Slate, Meagher & Flom	2025-10	Data protection for marketers: lawful basis, consent and rights, from the GDPR to the Gulf
Bending Spoons to Acquire Eventbrite in $500 Million Cash Deal (opens in a new tab)meetings.skift.comTo re-check	Skift Meetings	2025-12-02	Eventbrite
Digital marketing model: Lauterborn's 4 Cs (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	The marketing mix: why price, product and place also communicate
How to define SMART marketing objectives (with example RACE KPIs) (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	Objectives and KPIs: from business goals to what communication must change
How to use the SOSTAC® planning model and the RACE Framework (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
RACE Digital Marketing Plan Template (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
SOSTAC marketing planning model guide (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	The campaign calendar: phases, key dates and the flighting of every discipline The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
The RACE Framework: A practical digital marketing strategy framework (opens in a new tab)smartinsights.comTo re-check	Smart Insights	accessed 2026-10	The IMC plan canvas: the whole integrated plan on one page Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
What BBDO, TBWA and McCann bring to Omnicom's reshaped empire (opens in a new tab)socialsamosa.comTo re-check	Social Samosa	2025-12	McCann
European Commission sends preliminary findings to Alphabet under the Digital Markets Act (opens in a new tab)scl.orgTo re-check	Society for Computers and Law	2025-03	Search 101: being found at the moment people ask
SOSTAC® planning (PR Smith) (opens in a new tab)sostac.orgTo re-check	SOSTAC.org	accessed 2026-10	Writing a marketing plan a board will approve
SOSTAC® Summary Plan Template (PR Smith) (opens in a new tab)sostac.orgTo re-check	SOSTAC.org	2020-09	Writing a marketing plan a board will approve
CMO Tenure Study 2025: The Evolution of Marketing Leadership (opens in a new tab)spencerstuart.comTo re-check	Spencer Stuart	2025	Organising for IMC: agency models, in-housing, roles and AI in 2026
Spikes Asia announces its 2025 winners (opens in a new tab)spikes.asiaAnalyst evaluations	Spikes Asia	2025-04	Colenso BBDO Special Group
Spikes Asia announces its 2026 winners (opens in a new tab)spikes.asiaTo re-check	Spikes Asia	2026-03	Howatson+Company TBWA\HAKUHODO
The Ultimate Guide to the PESO Model (opens in a new tab)spinsucks.comTo re-check	Spin Sucks	accessed 2026-10	The PESO channel audit: paid, earned, shared and owned on one grid Which mix for which objective: sixteen objectives and the disciplines that serve them The brand platform and the message house: one source for every discipline The IMC models: relationships, pillars, PESO and the stages of integration PESO Model Shared media
ESA debates sponsorship evaluation framework (opens in a new tab)sportbusiness.comTo re-check	SportBusiness	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
Marketing IS management: The wisdom of Peter Drucker (Frederick E. Webster Jr.), Journal of the Academy of Marketing Science 37, 20–27 (opens in a new tab)link.springer.comTo re-check	Springer (Academy of Marketing Science)	2009	The marketing concept: what marketing is for
Developer Portal (opens in a new tab)developer.sprinklr.comTo re-check	Sprinklr	accessed 2026-10	Sprinklr
Get Pricing & Personalized Demo (opens in a new tab)sprinklr.comTo re-check	Sprinklr	accessed 2026-10	Sprinklr
Sprinklr Brand Factsheet (opens in a new tab)sprinklr.comTo re-check	Sprinklr	accessed 2026-10	Sprinklr
Sprinklr Security Trust Portal (opens in a new tab)trust.sprinklr.comTo re-check	Sprinklr	accessed 2026-10	Sprinklr
Sprinklr Social Self-serve (opens in a new tab)sprinklr.comTo re-check	Sprinklr	accessed 2026-10	Sprinklr
Sprinklr Introduces New Self-Service Plan and ChatGPT-Enabled Tools (opens in a new tab)investors.sprinklr.comTo re-check	Sprinklr Investor Relations	2023-03	Sprinklr
Sprout Social Data Processing Addendum (revised April 10, 2025) (opens in a new tab)media.sproutsocial.comTo re-check	Sprout Social	2025-04-10	Sprout Social
Sprout Social Pricing (opens in a new tab)sproutsocial.comTo re-check	Sprout Social	accessed 2026-10	Sprout Social
Sprout Social Trust Center (opens in a new tab)trust.sproutsocial.comTo re-check	Sprout Social	accessed 2026-10	Sprout Social
Start a Free 30-Day Trial (opens in a new tab)sproutsocial.comTo re-check	Sprout Social	accessed 2026-10	Sprout Social
Which Sprout Social Plan is Right for You? (opens in a new tab)sproutsocial.comTo re-check	Sprout Social	accessed 2026-10	Sprout Social
Sprout Social Receives ISO 27001 and ISO 27701 Certifications (opens in a new tab)investors.sproutsocial.comTo re-check	Sprout Social Investor Relations	2023	Sprout Social
The Supreme Court makes clear that district courts are not bound by the FCC's interpretation of the Telephone Consumer Protection Act (opens in a new tab)steptoe.comTo re-check	Steptoe	2025-06	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp
Special US named AdAge's Independent Agency of the Year (opens in a new tab)stoppress.co.nzTo re-check	StopPress	2026-03	Special US
Erwin, I beg to differ (opens in a new tab)strategyonline.caTo re-check	Strategy	accessed 2026-10	Campaign planning and calendars: from plan to schedule
Lg2 joins WPI agency network, names new partners (opens in a new tab)strategyonline.caTo re-check	Strategy	accessed 2026-10	LG2
Monsoon and UniWorld launch a new multicultural agency for WPP (opens in a new tab)strategyonline.caTo re-check	Strategy	2025	UWG
Consortium led by Symphony Technology Group Completes Acquisition of Momentive Global (opens in a new tab)surveymonkey.comTo re-check	SurveyMonkey	2023-05	SurveyMonkey
GDPR And CCPA Compliance (opens in a new tab)surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
Monthly Payment Option (opens in a new tab)help.surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
SurveyMonkey API (opens in a new tab)api.surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
SurveyMonkey Plans and Pricing (opens in a new tab)surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
SurveyMonkey Plans: Get Started for Free (opens in a new tab)help.surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
SurveyMonkey Trust Center (opens in a new tab)surveymonkey.comTo re-check	SurveyMonkey	accessed 2026-10	SurveyMonkey
Social Listening and Media Monitoring Tool (opens in a new tab)talkwalker.comTo re-check	Talkwalker	accessed 2026-10	Lumen by Talkwalker
Talkwalker Enterprise Terms of Service (opens in a new tab)talkwalker.comTo re-check	Talkwalker	accessed 2026-10	Lumen by Talkwalker
Talkwalker Security Practices (opens in a new tab)talkwalker.comTo re-check	Talkwalker	accessed 2026-10	Lumen by Talkwalker
Protocols, Encodings and Value Field Options (opens in a new tab)developer.talkwalker.comTo re-check	Talkwalker Developer	accessed 2026-10	Lumen by Talkwalker
Best-in-class enterprise rewards software: security (opens in a new tab)talon.oneTo re-check	Talon.One	accessed 2026-10	Talon.One
Pricing: find your individual solution (opens in a new tab)talon.oneTo re-check	Talon.One	accessed 2026-10	Talon.One
Talon.One is ISO 27001 certified (opens in a new tab)talon.oneTo re-check	Talon.One	2023	Talon.One
Financial services (opens in a new tab)docs.talon.oneTo re-check	Talon.One Docs	accessed 2026-10	Talon.One
Advertising Objectives of Industrial Marketers (International Journal of Advertising, vol. 6, no. 2) (opens in a new tab)tandfonline.comTo re-check	Taylor & Francis	1987	Objectives and KPIs: from business goals to what communication must change
Setting Advertising and Promotion Budgets in Multi-Brand Companies (George S. Low and Jakki J. Mohr, Journal of Advertising Research, vol. 39, no. 1) (opens in a new tab)tandfonline.comTo re-check	Taylor & Francis	1999	The objective-and-task budget calculator: cost what the objectives need Budgeting for IMC: setting the total and splitting it
The Digital Omnibus: cookies (Global Data Hub) (opens in a new tab)taylorwessing.comTo re-check	Taylor Wessing	2026	Consent, identity and cookies: where things stand in 2026
About (opens in a new tab)tbwahakuhodo.co.jpTo re-check	TBWA\HAKUHODO	accessed 2026-10	TBWA\HAKUHODO
Company (opens in a new tab)tbwahakuhodo.co.jpTo re-check	TBWA\HAKUHODO	accessed 2026-10	TBWA\HAKUHODO
Hootsuite acquires AI-powered social listening powerhouse Talkwalker (opens in a new tab)tech.euTo re-check	Tech.eu	2024-04-08	Lumen by Talkwalker
Everstone combines Wingify, AB Tasty for $100M+ digital experience optimization platform (opens in a new tab)techcrunch.comTo re-check	TechCrunch	2026-01-20	AB Tasty
Google takes aim at SEO-optimized junk pages and spam with new search update (opens in a new tab)techcrunch.comTo re-check	TechCrunch	2024-03-05	Search 101: being found at the moment people ask
Google says it won't stop third-party browser cookies in Chrome after all (opens in a new tab)techradar.comTo re-check	TechRadar	2025-04	Consent, identity and cookies: where things stand in 2026
WhatsApp launches Communities alongside polls, bigger groups and more (opens in a new tab)techradar.comTo re-check	TechRadar	2022-11	Community 101: a brand people belong to, not just follow
Press release: amendment to the Telecom Commercial Communications Customer Preference Regulations, 2018 (opens in a new tab)trai.gov.inTo re-check	Telecom Regulatory Authority of India (TRAI)	2026-09	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce Messaging 101: marketing in the chat, from SMS to WhatsApp
The Telecom Commercial Communications Customer Preference (Second Amendment) Regulations, 2025 (opens in a new tab)trai.gov.inTo re-check	Telecom Regulatory Authority of India (TRAI)	2025-02-12	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce Messaging 101: marketing in the chat, from SMS to WhatsApp
Bots: An introduction for developers (opens in a new tab)core.telegram.orgTo re-check	Telegram	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Telegram Ad Platform (opens in a new tab)ads.telegram.orgTo re-check	Telegram	accessed 2026-10	Messaging 101: marketing in the chat, from SMS to WhatsApp
Telegram FAQ (opens in a new tab)telegram.orgTo re-check	Telegram	accessed 2026-10	Community 101: a brand people belong to, not just follow
July 1, 1941: The Day Commercial Television Was Born (opens in a new tab)televisionacademy.comTo re-check	Television Academy	accessed 2026-10	Advertising 101: television, radio, print and cinema
e-Conomy SEA 2025 report: ASEAN's digital economy poised to surpass $300 billion (opens in a new tab)temasek.com.sgTo re-check	Temasek	2025-11-11	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
Technology Report 4 (opens in a new tab)templars-law.comTo re-check	Templars (law firm)	2023-01	Marketing in Africa: many markets, mobile first, radio still on
Tencent Announces 2026 Second Quarter Results (opens in a new tab)tencent.comTo re-check	Tencent Holdings (Investor Relations)	2026-08-12	Marketing in Asia-Pacific: separate platforms, super-apps and social commerce
Our history (opens in a new tab)cim.co.ukTo re-check	The Chartered Institute of Marketing	accessed 2026-10	The marketing concept: what marketing is for
Peter Field (speaker profile) (opens in a new tab)conference-board.orgTo re-check	The Conference Board	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
WARC: Retail media ad market to top $200 billion as growth slows (opens in a new tab)thedesk.netTo re-check	The Desk	2026-08	Digital advertising 101: display, video, CTV, retail media and programmatic
An exclusive look at Binet and Field's new B2B marketing research (opens in a new tab)thedrum.comTo re-check	The Drum	2019-05-23	The brand and activation split calculator: a starting point for the balance Which mix for which objective: sixteen objectives and the disciplines that serve them Budgeting for IMC: setting the total and splitting it
In shock decision, Google abandons third-party cookie deprecation plans (opens in a new tab)thedrum.comTo re-check	The Drum	2024-07-22	Measuring effectiveness: models, attribution, experiments and triangulation
ISBA and IPA launch website on pitching principles (opens in a new tab)thedrum.comTo re-check	The Drum	2011-10-12	Working with agencies: pitches, pay, scopes and reviews
John Deere, the OG content marketer: how its 123-year-old magazine endures (opens in a new tab)thedrum.comTo re-check	The Drum	2018-05-24	Content 101: earning attention with things worth reading, watching and hearing
Nivea's bespoke agency model is helping it address 'communication Darwinism' (opens in a new tab)thedrum.comTo re-check	The Drum	2020-06-24	Organising for IMC: agency models, in-housing, roles and AI in 2026
Pledging enough? Agency leaders weigh the Positive Pitch Pledge (opens in a new tab)thedrum.comTo re-check	The Drum	2022-05-23	Working with agencies: pitches, pay, scopes and reviews
The end of 'an arranged marriage': what the Ford-WPP creative split means for bespoke agencies (opens in a new tab)thedrum.comTo re-check	The Drum	2018-10-09	Organising for IMC: agency models, in-housing, roles and AI in 2026
Managing Brand Equity: Capitalizing on the Value of a Brand Name (David A. Aaker) (opens in a new tab)search.worldcat.orgTo re-check	The Free Press (WorldCat record)	1991	Brand equity: what a brand is worth, and how communication builds it
Is the ICC Code for Sponsorship keeping pace with the industry it regulates? (opens in a new tab)holmesreport.comTo re-check	The Holmes Report (PRovoke Media)	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
Loeries Official Rankings 2025 (opens in a new tab)loeries.comTo re-check	The Loeries	2026-02	Joe Public United X3M Ideas
Joe Public named Agency of the Year at 2025 Loerie Awards (opens in a new tab)themediaonline.co.zaAnalyst evaluations	The Media Online	2025-10	Joe Public United
UAE launches 'advertiser permit' for social media users and influencers (opens in a new tab)thenationalnews.comTo re-check	The National	2025-07-30	Influencer marketing 101: borrowing trust, and saying so
National Media Council tells advertisers to keep their lingo local (opens in a new tab)thenational-the-national-prod.cdn.arcpublishing.comTo re-check	The National (Abu Dhabi)	accessed 2026-10	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Which mix for which objective: sixteen objectives and the disciplines that serve them Consistency and adaptation: one idea across channels, languages and cultures
One Show 2026 Global Creative Rankings (opens in a new tab)oneclub.orgAnalyst evaluations	The One Club for Creativity	2026-05-18	Ogilvy Rethink
McDonald's, Fozzy, Gres Todorchuk: Ukrainian companies among the leaders of the world advertising market (opens in a new tab)thepage.uaTo re-check	The Page	2026-06	Gres Todorchuk
Making Radio Pay: Toll Broadcasting and the First Ad on the Airwaves (opens in a new tab)saturdayeveningpost.comTo re-check	The Saturday Evening Post	2024-08	Advertising 101: television, radio, print and cinema
APAC Effies: Ogilvy Mumbai is Agency of the Year, The Womb is Independent Agency of the Year (opens in a new tab)thestable.com.auAnalyst evaluations	The Stable	2025-09	The Womb
Cannes Lions 2025 Global Rankings and Creativity Reports: Publicis Conseil is Agency of the Year, DDB is Network of the Year, Motion Sickness is Pacific Agency of the Year (opens in a new tab)thestable.com.auAnalyst evaluations	The Stable	2025-06	Africa Creative Artplan Bear Meets Eagle On Fire Motion Sickness
Effie Index: AlmapBBDO is #1 effective agency, McDonald's is #1 brand (opens in a new tab)thestable.com.auAnalyst evaluations	The Stable	2026-06	AlmapBBDO Banda Rafineri Sancho BBDO
Eurobest reveals its networks, agencies, production companies of the year (opens in a new tab)thestable.com.auAnalyst evaluations	The Stable	2025-12	Happiness Publicis Conseil TRY
Here are the Cannes Lions Special Awards for 2026 (opens in a new tab)thestable.com.auAnalyst evaluations	The Stable	2026-06	Isle of Any LePub Milan Mother London Motion Sickness Publicis Conseil
The Trade Desk launches Kokai, a new media buying platform (opens in a new tab)thetradedesk.comTo re-check	The Trade Desk	accessed 2026-10	The Trade Desk
Kokai (API documentation) (opens in a new tab)partnersandbox.thetradedesk.comTo re-check	The Trade Desk partner portal	accessed 2026-10	The Trade Desk
Decoding Decisions (Denmark edition) (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google	2020	Touchpoints and the customer journey: from the funnel to the messy middle
Decoding Decisions (Netherlands edition) (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google	2020	Consistency and adaptation: one idea across channels, languages and cultures Touchpoints and the customer journey: from the funnel to the messy middle
Marketing Mix Modelling: A CMO's handbook (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google	accessed 2026-10	Marketing mix modelling: how it is built, how to trust it, and when it fits
Brand Lift (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google (Asia-Pacific)	accessed 2026-10	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Navigating purchase behaviour and decision-making: Marketing in the messy middle (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google (UK)	accessed 2026-10	Touchpoints and the customer journey: from the funnel to the messy middle
The consumer decision-making process: Decoding decisions, making sense of the messy middle (opens in a new tab)thinkwithgoogle.comTo re-check	Think with Google (UK)	2020	The customer journey map: stages, touchpoints, needs, feelings and owners Touchpoints and the customer journey: from the funnel to the messy middle
About the content disclosure setting for creators (opens in a new tab)ads.tiktok.comTo re-check	TikTok for Business Help Centre	accessed 2026-10	Influencer marketing 101: borrowing trust, and saying so
How TikTok recommends videos #ForYou (opens in a new tab)newsroom.tiktok.comTo re-check	TikTok Newsroom	2020-06-18	Social media 101: earning a place in feeds that algorithms run
Introducing TikTok Shop (opens in a new tab)newsroom.tiktok.comTo re-check	TikTok Newsroom	2023-09-12	Social media 101: earning a place in feeds that algorithms run
The history of coupons (opens in a new tab)business.time.comTo re-check	TIME	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Saudi Arabia's '2026 Sales' offers million products on discount (opens in a new tab)tradearabia.comTo re-check	TradeArabia	2026	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
Seit 60 Jahren prägen die 4 Ps von McCarthy das Marketing (Karsten Kilian), Transfer 1/2020 (opens in a new tab)markenlexikon.comTo re-check	Transfer (via Markenlexikon.com)	2020	The marketing mix: why price, product and place also communicate
AAdvantage celebrates 40 years of loyalty innovation (opens in a new tab)traveldailynews.comTo re-check	Travel Daily News, republishing American Airlines	2021	CRM and loyalty 101: customer data, lifecycles, programmes and retention
Global business events sector generated US$1.8 trillion GDP in 2025 (opens in a new tab)traveldailynews.comTo re-check	TravelDailyNews International	2026-05	Events 101: bringing people to the brand, in person and online
UFI unveils centennial logo, theme and celebration plans for 100th anniversary (opens in a new tab)traveldailynews.comTo re-check	TravelDailyNews International	accessed 2026-10	Events 101: bringing people to the brand, in person and online
A new milestone for accessibility: the European Accessibility Act now applies (opens in a new tab)traverssmith.comTo re-check	Travers Smith	2025-06	Events 101: bringing people to the brand, in person and online
About us (opens in a new tab)try.noTo re-check	TRY	accessed 2026-10	TRY
Security Overview (opens in a new tab)twilio.comTo re-check	Twilio	accessed 2026-10	Twilio Segment
Billing and Account FAQs (opens in a new tab)twilio.comTo re-check	Twilio Docs	accessed 2026-10	Twilio Segment
Regional Segment (opens in a new tab)twilio.comTo re-check	Twilio Docs	accessed 2026-10	Twilio Segment
Where is Segment data stored? (opens in a new tab)help.twilio.comTo re-check	Twilio Help Center	accessed 2026-10	Twilio Segment
Connections pricing (opens in a new tab)segment.comTo re-check	Twilio Segment	accessed 2026-10	Twilio Segment
Customer Data Platform Pricing (opens in a new tab)segment.comTo re-check	Twilio Segment	accessed 2026-10	Twilio Segment
Twilio Segment documentation (opens in a new tab)segment.comTo re-check	Twilio Segment	accessed 2026-10	Twilio Segment
Bending Spoons S.p.A. Form 6-K (opens in a new tab)sec.govTo re-check	U.S. Securities and Exchange Commission	2026	Eventbrite
The Trade Desk, Inc. Form 10-K for fiscal year 2025 (opens in a new tab)sec.govTo re-check	U.S. Securities and Exchange Commission (EDGAR)	2026	The Trade Desk
UFI History (opens in a new tab)ufi.orgTo re-check	UFI, The Global Association of the Exhibition Industry	accessed 2026-10	Events 101: bringing people to the brand, in person and online
CMA207: Unfair commercial practices guidance (opens in a new tab)assets.publishing.service.gov.ukTo re-check	UK Competition and Markets Authority	2025	Community 101: a brand people belong to, not just follow Affiliate 101: paying partners for the results they bring
USOPC 2020 Domestic Rule 40 Guidance (opens in a new tab)rule40registration.teamusa.orgTo re-check	United States Olympic and Paralympic Committee	2021-03-05	Sponsorship 101: borrowing meaning from what people already love
Accepted manuscript on integrated marketing communications practice (Frehse et al.), Qualitative Market Research (opens in a new tab)insight.cumbria.ac.ukTo re-check	University of Cumbria Research Repository	accessed 2026-10	The IMC models: relationships, pillars, PESO and the stages of integration What integrated marketing communications is, and what it is not
Affiliate & Influencer Payment Platform (opens in a new tab)upfluence.comTo re-check	Upfluence	accessed 2026-10	Upfluence
Influencer Analytics and Tracking Platform (opens in a new tab)upfluence.comTo re-check	Upfluence	accessed 2026-10	Upfluence
Influencer API & MCP (opens in a new tab)upfluence.comTo re-check	Upfluence	accessed 2026-10	Upfluence
Upfluence Pricing 2026 (opens in a new tab)upfluence.comTo re-check	Upfluence	accessed 2026-10	Upfluence
Upfluence Token Simulator (opens in a new tab)tokens.upfluence.comTo re-check	Upfluence	accessed 2026-10	Upfluence
AI improved the productivity of a Fortune 500 software company (Beyond BLS) (opens in a new tab)bls.govTo re-check	US Bureau of Labor Statistics, Monthly Labor Review	2024	AI in marketing: what the evidence supports, and how to run a pilot
Department of Justice Wins Significant Remedies Against Google (opens in a new tab)justice.govTo re-check	US Department of Justice, Office of Public Affairs	2025-09	Search 101: being found at the moment people ask
A History and Overview of the Federal Outdoor Advertising Control Program (1997, minor revisions) (opens in a new tab)libraryarchives.metro.netTo re-check	US Department of Transportation, Federal Highway Administration (LA Metro library archive copy)	1997	Out-of-home 101: billboards, transit, street furniture and digital screens
Highway Beautification; Outdoor Advertising Control (Federal Register, 2 April 2002) (opens in a new tab)govinfo.govTo re-check	US Federal Highway Administration, via GovInfo	2002-04-02	Out-of-home 101: billboards, transit, street furniture and digital screens
Disclosures 101 for Social Media Influencers (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2019-11	Influencer marketing 101: borrowing trust, and saying so
Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2023-06-29	Internal comms 101: employees are the first audience Affiliate 101: paying partners for the results they bring
FTC Issues Enforcement Policy Statement Addressing "Native" Advertising and Deceptively Formatted Advertisements (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2015-12-22	Public relations 101: earning trust you cannot buy
FTC Issues Enforcement Policy Statement Addressing "Native" Advertising and Deceptively Formatted Advertisements (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2015-12	Content 101: earning attention with things worth reading, watching and hearing
FTC Policy Statement Regarding Advertising Substantiation (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	accessed 2026-10	The launch checklist: before, during and after, across every discipline The positioning statement: for, who, is a, that, unlike, because The message house template: one umbrella message, the pillars and the proof Digital advertising 101: display, video, CTV, retail media and programmatic Advertising 101: television, radio, print and cinema
FTC Reopens and Sets Aside Rytr Final Order in Response to the Trump Administration's AI Action Plan (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2025-12	AI in marketing: what the evidence supports, and how to run a pilot
FTC Warns 10 Companies About Possible Violations of the Agency's New Consumer Review Rule (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2025-12	Community 101: a brand people belong to, not just follow
Letter from FTC consumer protection staff to search engines on distinguishing advertisements from natural search results (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2013-06-24	Search 101: being found at the moment people ask
Native Advertising: A Guide for Businesses (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	2015-12	Content 101: earning attention with things worth reading, watching and hearing Native advertising
The Consumer Reviews and Testimonials Rule: Questions and Answers (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission	accessed 2026-10	Community 101: a brand people belong to, not just follow
Disclosures 101: New FTC resources for social media influencers (opens in a new tab)ftc.govTo re-check	US Federal Trade Commission (Business Guidance blog)	2019-11	Influencer marketing 101: borrowing trust, and saying so
Super Bowl 2026 Commercials Have Sold Out, With NBC Seeking at Least $7 Million per Ad (opens in a new tab)variety.comTo re-check	Variety	2025	Advertising 101: television, radio, print and cinema
TikTok U.S. Joint Venture Deal Set to Close in January With Investors Including Oracle, Silver Lake (opens in a new tab)au.variety.comTo re-check	Variety	2025-12	Social media 101: earning a place in feeds that algorithms run
Eleventh Circuit overrules FCC's one-to-one consent rule (opens in a new tab)venable.comTo re-check	Venable	2025-01	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp
Programmatic advertising's 'unknown delta' drops to three percent in second ISBA/PwC study (opens in a new tab)videoweek.comTo re-check	VideoWeek	2023-01-18	Digital advertising 101: display, video, CTV, retail media and programmatic
Vimeo Enterprise Data Processing Addendum (opens in a new tab)vimeo.comTo re-check	Vimeo	accessed 2026-10	Vimeo
Vimeo security and video privacy protections (opens in a new tab)vimeo.comTo re-check	Vimeo	accessed 2026-10	Vimeo
About the Vimeo Advanced plan (opens in a new tab)help.vimeo.comTo re-check	Vimeo Help Center	accessed 2026-10	Vimeo
About the Vimeo Free plan (opens in a new tab)help.vimeo.comTo re-check	Vimeo Help Center	accessed 2026-10	Vimeo
About Vimeo plans (opens in a new tab)help.vimeo.comTo re-check	Vimeo Help Center	accessed 2026-10	Vimeo
WARC Creative 100: VML No. 3 globally (opens in a new tab)vml.comAnalyst evaluations	VML	2026-03	VML
Web Content Accessibility Guidelines (WCAG) 2.2 is a W3C Recommendation (opens in a new tab)w3.orgTo re-check	W3C	2023-10-05	The launch checklist: before, during and after, across every discipline
Creating HTML Pages in Arabic, Hebrew and Other Right-to-left Scripts (tutorial) (opens in a new tab)w3.orgTo re-check	W3C Internationalization	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures
H56: Using the dir attribute on an inline element to resolve problems with nested directional runs (opens in a new tab)w3.orgTo re-check	W3C Web Accessibility Initiative (WCAG 2.2 Techniques)	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures
DWTC delivers record AED25 billion in economic output in 2025, driven by growth in large-scale events (opens in a new tab)wam.aeTo re-check	WAM (Emirates News Agency)	2026-06	Events 101: bringing people to the brand, in person and online
Edelman Trust Barometer 2026: UAE shows greater resilience amid global turn inward (opens in a new tab)wam.aeTo re-check	WAM (Emirates News Agency)	2026-01	Public relations 101: earning trust you cannot buy
UAE Government issues Federal Decree-Law establishing, organising National Media Authority (opens in a new tab)wam.aeTo re-check	WAM (Emirates News Agency)	2025-12	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar
UAE Media Council launches Advertiser Permit to regulate individual promotional content (opens in a new tab)wam.aeTo re-check	WAM (Emirates News Agency)	2025-07-30	Marketing in the Gulf and MENA: audiences, languages, rules and the calendar Influencer and endorsement disclosure: the FTC, the UK, the EU and the Gulf permits Influencer marketing 101: borrowing trust, and saying so
Best in brief: The principle of positioning (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	The positioning statement: for, who, is a, that, unlike, because Positioning: the place a brand holds in the mind, and how to write it down The brand platform and the message house: one source for every discipline
Creative 100 (opens in a new tab)warc.comTo re-check	WARC	2026-03-10	The agency landscape 2026
Effectiveness in Context (Les Binet and Peter Field) (opens in a new tab)warc.comTo re-check	WARC	2018	The excess share of voice calculator: are we spending like a brand that intends to grow? The brand and activation split calculator: a starting point for the balance Budgeting for IMC: setting the total and splitting it
Global Ad Trends: Sports Sponsorship Investment (opens in a new tab)warc.comTo re-check	WARC	2020-01	Sponsorship 101: borrowing meaning from what people already love
How to demonstrate the value of sponsorship investments and increase effectiveness (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
Industry pays tribute to Erwin Ephron (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Campaign planning and calendars: from plan to schedule
Integrated marketing communications. What is it and why are companies working that way? (Schultz and Kitchen) (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures The IMC models: relationships, pillars, PESO and the stages of integration What integrated marketing communications is, and what it is not
Marketers need to better balance short and long term (on The Long and the Short of It) (opens in a new tab)warc.comTo re-check	WARC	2013	Making the business case: talking to the CFO Campaign planning and calendars: from plan to schedule
Marketing in the Era of Accountability (product page) (opens in a new tab)warc.comTo re-check	WARC	2007-06	Making the business case: talking to the CFO
New lessons from Binet and Field - Media in Focus: Marketing effectiveness in the digital era (opens in a new tab)warc.comTo re-check	WARC	2017	Making the business case: talking to the CFO
New lessons from Binet and Field – Media in Focus: Marketing effectiveness in the digital era (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Recency Planning (Erwin Ephron, Journal of Advertising Research) (opens in a new tab)warc.comTo re-check	WARC	1997	Campaign planning and calendars: from plan to schedule
Recency Planning (Erwin Ephron), Journal of Advertising Research (opens in a new tab)warc.comTo re-check	WARC	1997	The campaign calendar: phases, key dates and the flighting of every discipline
Share of search can predict market share (opens in a new tab)warc.comTo re-check	WARC	2020	Brand tracking and brand health: measuring what lives in memory, and linking it to sales
Sponsorship grows despite ROI concerns (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Which mix for which objective: sixteen objectives and the disciplines that serve them Sponsorship 101: borrowing meaning from what people already love
STAS and Other Short Term Advertising Effect Measures (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Campaign planning and calendars: from plan to schedule
The after-effects of price-related consumer promotions (Ehrenberg, Hammond and Goodhardt, Journal of Advertising Research) (opens in a new tab)warc.comTo re-check	WARC	1994	Which mix for which objective: sixteen objectives and the disciplines that serve them Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
The case against price-related promotions (Ehrenberg and Hammond, Admap) (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Sales promotion 101: discounts, coupons, sampling, prize draws and trade deals
The Feldwick Factor: Frequency and effectiveness of TV ads (Paul Feldwick, Admap) (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	Campaign planning and calendars: from plan to schedule
WARC Effective 100: Top agencies 2026 (opens in a new tab)warc.comTo re-check	WARC	2026-03	Impact BBDO
WARC Media 100: Top agencies 2026 (opens in a new tab)warc.comTo re-check	WARC	2026-03	OMD PHD Serviceplan Group
WARC Rankings 2026: Creative 100 revealed (opens in a new tab)warc.comTo re-check	WARC	2026-03	LePub Milan Publicis Conseil
Why Modeling Averages Is not Good Enough: A Critique of the Law of Double Jeopardy (Bongers and Hofmeyr) (opens in a new tab)warc.comTo re-check	WARC	accessed 2026-10	How brands grow: the Ehrenberg-Bass laws, and the debate around them
Why Three Exposures May Be Enough (Herbert E. Krugman, Journal of Advertising Research) (opens in a new tab)warc.comTo re-check	WARC	1972	Campaign planning and calendars: from plan to schedule
Full Third-Party Cookie Blocking and More (opens in a new tab)webkit.orgTo re-check	WebKit	2020-03	Consent, identity and cookies: where things stand in 2026 First-party data and customer data platforms: when a CDP is worth it
Intelligent Tracking Prevention 2.3 (opens in a new tab)webkit.orgTo re-check	WebKit	2019	Affiliate 101: paying partners for the results they bring
Creating a Global Culture of Marketing Effectiveness (opens in a new tab)wfanet.orgTo re-check	WFA	2023-08-23	Making the business case: talking to the CFO
Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds (opens in a new tab)wfanet.orgTo re-check	WFA	2023-08-23	Marketing operations and governance: running integrated marketing as a system
WhatsApp Business Messaging Policy (opens in a new tab)business.whatsapp.comTo re-check	WhatsApp	accessed 2026-10	Consent for email, SMS and messaging: CAN-SPAM, the TCPA, CASL, PECR and WhatsApp Messaging 101: marketing in the chat, from SMS to WhatsApp
A Master Class in Brand Planning: The Timeless Works of Stephen King (edited by Judie Lannon and Merry Baskin) (opens in a new tab)gov.wiley.comTo re-check	Wiley	2007-12	Planning frameworks: SOSTAC, RACE, the brief and the plan on a page
Marketing 5.0: Technology for Humanity (Philip Kotler, Hermawan Kartajaya and Iwan Setiawan) (opens in a new tab)oreilly.comTo re-check	Wiley (via O'Reilly)	2021-02	Marketing strategy and growth: the frameworks to use with the board, and what they change in the brief
Ambush marketing: when sponsors cry foul (opens in a new tab)wipo.intTo re-check	WIPO Magazine	accessed 2026-10	Ambush marketing
Trust at WordPress VIP (opens in a new tab)wpvip.comTo re-check	WordPress VIP	accessed 2026-10	WordPress VIP
WordPress VIP earns SOC 2 Type I attestation (opens in a new tab)wpvip.comTo re-check	WordPress VIP	2025	WordPress VIP
WordPress VIP for Government (opens in a new tab)wpvip.comTo re-check	WordPress VIP	accessed 2026-10	WordPress VIP
WordPress VIP frequently asked questions (opens in a new tab)wpvip.comTo re-check	WordPress VIP	accessed 2026-10	WordPress VIP
Infrastructure built to mitigate security threats (opens in a new tab)docs.wpvip.comTo re-check	WordPress VIP Documentation	accessed 2026-10	WordPress VIP
96% of major brands now use AI in marketing, WFA research finds (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers	2026-09-30	Organising for IMC: agency models, in-housing, roles and AI in 2026
Eighty percent of brands have concerns about agency use of GenAI (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers	2024-09-17	Organising for IMC: agency models, in-housing, roles and AI in 2026
Global brands call for clearer consensus on AI labelling as usage accelerates, WFA research (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers	2026-04-02	Organising for IMC: agency models, in-housing, roles and AI in 2026
How AI is changing in-house agencies (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers	2025-11-04	Organising for IMC: agency models, in-housing, roles and AI in 2026
The In-House Advantage (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers	2025-08-05	Organising for IMC: agency models, in-housing, roles and AI in 2026
WFA discontinues GARM (opens in a new tab)wfanet.orgTo re-check	World Federation of Advertisers (WFA)	2024-08-09	Brand safety
Sports sponsorships (opens in a new tab)wipo.intTo re-check	World Intellectual Property Organization (WIPO)	accessed 2026-10	Ambush marketing Sponsorship rights
Orange disorder comes to World Cup (opens in a new tab)worldipreview.comTo re-check	World IP Review	2010-08-01	Sponsorship 101: borrowing meaning from what people already love
WOO Global OOH Expenditure Report 2026 (opens in a new tab)worldooh.orgTo re-check	World Out of Home Organization (WOO)	2026	Out-of-home 101: billboards, transit, street furniture and digital screens
Positioning: The Battle for Your Mind (Al Ries and Jack Trout), library record (opens in a new tab)search.worldcat.orgTo re-check	WorldCat (McGraw-Hill, New York, 1981)	1981	Positioning: the place a brand holds in the mind, and how to write it down
WPP dominates WARC Media 100 for ninth consecutive year (opens in a new tab)wpp.comTo re-check	WPP	2026-03	Mindshare
This Year Next Year: midyear 2026 global advertising forecast (opens in a new tab)wppmedia.comTo re-check	WPP Media	2026-06	Digital advertising 101: display, video, CTV, retail media and programmatic Advertising 101: television, radio, print and cinema
WARC Media 100 2026 (opens in a new tab)wppmedia.comTo re-check	WPP Media	2026-03	Mindshare
Sender best practices (opens in a new tab)senders.yahooinc.comTo re-check	Yahoo Sender Hub	accessed 2026-10	Email 101: permission, the inbox and the rules that guard it
Premier League clubs ban gambling sponsors on front of shirts from 2026-27 (opens in a new tab)uk.sports.yahoo.comTo re-check	Yahoo Sports UK	accessed 2026-10	Sponsorship 101: borrowing meaning from what people already love
Happy Birthday, Globalisation (opens in a new tab)archive-yaleglobal.yale.eduTo re-check	YaleGlobal Online, Yale University	accessed 2026-10	Consistency and adaptation: one idea across channels, languages and cultures
A guide to Zoho CRM's free edition (opens in a new tab)zoho.comTo re-check	Zoho	accessed 2026-10	Zoho CRM
Compliance at Zoho (opens in a new tab)zoho.comTo re-check	Zoho	accessed 2026-10	Zoho CRM
CRM software with built-in AI agents (opens in a new tab)zoho.comTo re-check	Zoho	accessed 2026-10	Zoho CRM
Know Your Datacenter (opens in a new tab)zoho.comTo re-check	Zoho	accessed 2026-10	Zoho CRM
Zoho Corporation Opens its First Data Centres in UAE (opens in a new tab)zoho.comTo re-check	Zoho	2026-01-13	Zoho CRM
Zoho CRM Pricing and Editions - Free for 3 users (opens in a new tab)zoho.comTo re-check	Zoho	accessed 2026-10	Zoho CRM
Languages supported for Translation (opens in a new tab)help.zoho.comTo re-check	Zoho Help	accessed 2026-10	Zoho CRM
Specifications in Zoho CRM (opens in a new tab)help.zoho.comTo re-check	Zoho Help	accessed 2026-10	Zoho CRM

A source is cited for what it says on the day we checked it. If one has moved or changed, tell us through the community and we will update it.