Independent integrated agency group
Serviceplan Group
Munich-based independent agency group, first independent network in the WARC Creative 100 and Media 100 2026.
Serviceplan Group is an independent agency group based in Munich that works under the House of Communication banner, with a presence in 34 countries; it works with partners in some regions (Ariadna in Latin America, Unlimited Group in the UK, Hakuhodo in Asia) and has had a strategic alliance with Stagwell since 2021. In March 2026 it was first among independent networks in both the WARC Creative 100 and the WARC Media 100, the ninth year running in media.
Standing in the Report's landscape
No. 3 in Global agency networks, 2026
6 points: first independent network in the WARC Creative 100 2026 and in the WARC Media 100 2026.
See the list and how it was made
The rankings behind it
- WARC Creative 100 2026 — #1 independent agency network
- WARC Media 100 2026 — #1 independent network (ninth consecutive year)
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- First independent network in both the WARC Creative 100 and the WARC Media 100 2026.
- Independent, so it is not part of a holding group that also owns competing networks.
Check before signing
- Some regions are served through partners (Ariadna, Unlimited Group, Hakuhodo) rather than own offices: ask who would run your account.
- Its points come from independent-only tables; it did not place in the open network tables read.
What it offers
- Markets
- EuropeGermanyFranceNetherlands
How it is classified
- Category
- Full-serviceCreativeMedia planning and buying
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: met
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Ranked by WARC among independent networks; its owners and leadership were not checked on its own pages.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Its services page was not checked for this listing.
- Offices are listedMet
It publishes where it operates: its offices or markets.
Publishes a locations page: a presence in 34 countries, and the partners it uses in some regions.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Its privacy notice was not checked for this listing.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No effectiveness ranking or award for 2023–2026 was found in the sources read for this listing.
- Work is shownNot assessed
It publishes case studies or named client work.
Its own case-study pages were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Serviceplan Group LocationsTo re-check
- #1 in WARC Creative 100 and Media 100To re-check
- WARC: The global 2026 Media 100 revealedTo re-check
- WARC Media 100: Top agencies 2026To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Full-service, Creative, Media planning and buying | |
| Founded | Not recorded | |
| Headquarters | Germany | |
| Ownership | Privately held | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Serviceplan Group yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives