Social listening and consumer intelligence
Lumen by Talkwalker
Monitors social media, news and other online sources for brand and consumer insight.
Lumen by Talkwalker is the new name of Talkwalker, the social listening and consumer intelligence platform Hootsuite acquired in 2024. Talkwalker says the product, its data, reports, workflows and integrations stay the same under the new name. Hootsuite now presents Lumen as the listening product of its Social OS suite.
Where it shines
- States an annual SOC 2 Type II audit by an independent auditor, with the report available on request.
- Names its production hosting providers (Hetzner and AWS).
Check before signing
- The Talkwalker name is being retired; documents may use either name.
- Its policies are stated as aligned with ISO/IEC 27001, not certified to it.
- No public price was found in the sources checked.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- SOC 2 reportEach one cites its source below.
Technical details
- Category
- Social listening
- Deployment
- Cloud (SaaS)
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not known yet
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
- TransparencyNot assessed
Pricing and terms are published.
Not shown in the sources checked.
- InterfacesMet
An API, data export and integrations are documented.
A public developer site documents its API.
- DeliveryMet
What the product claims to do is documented.
Security practices, hosting providers and audit cadence are described on a public page.
- ConsentNot assessed
Consent and preference management is built in.
Not shown in the sources checked.
- DataNot assessed
Data ownership, residency and export on exit are stated.
Not shown in the sources checked.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Not shown in the sources checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Social Listening and Media Monitoring ToolTo re-check
- LumenTo re-check
- Talkwalker Security PracticesTo re-check
- Talkwalker Enterprise Terms of ServiceTo re-check
- Protocols, Encodings and Value Field OptionsTo re-check
- Hootsuite acquires AI-powered social listening powerhouse TalkwalkerTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Platform | |
|---|---|---|
| Categories | Social listening | |
| Founded | Not recorded | |
| Headquarters | Luxembourg | |
| Ownership | Part of a larger group | |
| Parent company | Hootsuite | |
| Open source | No | |
| Added by | IMC Report team |
Fit
Capabilities
Commercial
| Pricing models | Not recorded | |
|---|---|---|
| Free tier | Not recorded | |
| Starting price | Not recorded | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Lumen by Talkwalker yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 0
- Criteria shown
- 33
Breadth measures from recorded facts — not a quality score.
Alternatives