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Social media management

Hootsuite

Schedules posts, handles social messages and reports on social accounts from one place.

  • Platform
  • hootsuite.com
  • Based in Vancouver, Canada; sells online and to enterprises
  • Reviewed October 2026
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Hootsuite is a social media management suite for publishing, customer care, employee advocacy and listening. In June 2026 it regrouped its products under the name Social OS (Perch for publishing, Nest for care, Parliament for advocacy and Lumen by Talkwalker for listening), with an AI layer called Wisdom. It acquired Talkwalker in 2024.

Where it shines

  • Publishes its entry prices.
  • States SOC 2 Type II and ISO/IEC 27001 in its trust centre and offers a data processing addendum.
  • Documents public REST APIs for publishing, inbox and analytics.

Check before signing

  • Product names changed in June 2026 (Social OS: Perch, Nest, Parliament, Lumen), so older guides may use other names.
  • The SOC 2 report is shared with Enterprise customers or under a non-disclosure agreement.

What it offers

Disciplines
Markets
Global
Attestations
SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
Category
Social media managementSocial listening
AI features
AI agents
Deployment
Cloud (SaaS)
Pricing model
Per user

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks4 of 6 shown by a source
  • Transparency: met
  • Interfaces: met
  • Delivery: met
  • Consent: not known yet
  • Data: not known yet
  • Commercial terms: met
Criteria: 4 / 6 met.
High confidence
  • TransparencyMet

    Pricing and terms are published.

    Publishes plan prices (Standard, Professional, Advanced) with monthly and annual billing; Enterprise is quoted.

  • InterfacesMet

    An API, data export and integrations are documented.

    Documents REST APIs for publishing, inbox and analytics on its developer site.

  • DeliveryMet

    What the product claims to do is documented.

    Plan contents and API capabilities are described on public pages.

  • ConsentNot assessed

    Consent and preference management is built in.

    Not shown in the sources checked.

  • DataNot assessed

    Data ownership, residency and export on exit are stated.

    Not shown in the sources checked.

  • Commercial termsMet

    No hidden lock-in in the commercial terms.

    Monthly billing is offered beside annual billing on the paid plans.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 7

Sources

  1. Hootsuite Plans, Prices, and FeaturesHootsuite, accessed 2026-10To re-check
  2. Hootsuite Trust CenterHootsuite, accessed 2026-10To re-check
  3. Data Processing AddendumHootsuite, accessed 2026-10To re-check
  4. Security Practices & Data ProtectionHootsuite, accessed 2026-10To re-check
  5. API overviewHootsuite Developer, accessed 2026-10To re-check
  6. Social OSHootsuite, 2026-06To re-check
  7. Vancouver-based Hootsuite buys analytics firm Talkwalker as CEO foresees social media disruptionCTV News, 2024-04To re-check
Every attribute31 recorded · 20 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypePlatform
CategoriesSocial media management, Social listening
FoundedNot recorded
HeadquartersCanada
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Open sourceNo
Added byIMC Report team

Fit

ObjectivesBrand awareness, Community building, Reputation and crisis
DisciplinesSocial media
Number of disciplines1
SuitsBrand manager, PR and communications lead, Content and social lead
Company sizesNot recorded
IndustriesNot recorded
MarketsGlobal
Reach100/100
Interface languagesNot recorded
Support languagesNot recorded

Capabilities

FeaturesNot recorded
Public APINot recorded
WebhooksNot recorded
Full data exportNot recorded
AI featuresAI agents
Connects toNot recorded
Number of connectorsNot recorded
DeploymentCloud (SaaS)
Can run on your own serversNo
AvailabilityGenerally available

Commercial

Pricing modelsPer user
Free tierNo
Starting priceUS$99.00 (October 2026)
Published contract termsNot recorded

Trust

TransparencyMet
InterfacesMet
DeliveryMet
ConsentNot recorded
DataNot recorded
Commercial termsMet
Checks met4
AttestationsSOC 2 report, ISO/IEC 27001, GDPR (DPA offered)
Data residencyNot recorded
Accessibility statementNot recorded
Public status pageNot recorded
Security pageYes
How much we've checkedHigh
Sources7
Last reviewedOctober 2026

Recognition

Analyst recognitions0

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownHootsuite
Disciplines
17
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
67

Breadth measures from recorded facts — not a quality score.