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IMC ReportIntegrated Marketing Communications

The directory

The martech directory

117 listings, platforms and agencies, consultancies and freelancers, each described with the same attributes and measured by the same rules.

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117 of 117 listingsAlphabetical — no listing is placed above another.

Marketing automation4 listings

Bloomreach

bloomreach.com (opens in a new tab)

Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).

  • Marketing automation
  • Customer data platform (CDP)
  • Web content and digital experience (CMS, DXP)
Kind
Platform
Checks met
3/6

CRM2 listings

Customer data platform (CDP)2 listings

Insider One

insiderone.com (opens in a new tab)

Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.

  • Customer data platform (CDP)
  • Messaging marketing
  • Experimentation and personalisation
Kind
Platform
Checks met
2/6

Email marketing4 listings

Brevo

brevo.com (opens in a new tab)

Email and marketing platform with a free plan, transactional email API and customer data tools.

  • Email marketing
  • Marketing automation
  • Customer data platform (CDP)
Kind
Platform
Checks met
5/6

Klaviyo

klaviyo.com (opens in a new tab)

Email, SMS and customer data platform for consumer brands, with a free plan.

  • Email marketing
  • Messaging marketing
  • Customer data platform (CDP)
Kind
Platform
Checks met
2/6

Mailchimp

mailchimp.com (opens in a new tab)

Email and SMS marketing platform for small businesses, with a free plan and contact-based pricing.

  • Email marketing
  • Marketing automation
  • Messaging marketing
Kind
Platform
Checks met
2/6

Messaging marketing3 listings

Braze

braze.com (opens in a new tab)

Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.

  • Messaging marketing
  • Marketing automation
  • Email marketing
Kind
Platform
Checks met
3/6

MoEngage

moengage.com (opens in a new tab)

Customer engagement platform for cross-channel campaigns and journeys, priced by monthly tracked users.

  • Messaging marketing
  • Marketing automation
Kind
Platform
Checks met
0/6

Social media management3 listings

Social listening2 listings

Influencer platform2 listings

Advertising platform (buying, DSP, ad management)5 listings

Google Ads

ads.google.com (opens in a new tab)

Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.

  • Advertising platform (buying, DSP, ad management)
Kind
Platform
Checks met
4/6

SEO tools2 listings

Web analytics4 listings

Attribution and marketing mix modelling2 listings

Adjust

adjust.com (opens in a new tab)

Mobile app attribution and measurement, with plans priced by install volume and features.

  • Attribution and marketing mix modelling
Kind
Platform
Checks met
2/6

AppsFlyer

appsflyer.com (opens in a new tab)

Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.

  • Attribution and marketing mix modelling
Kind
Platform
Checks met
3/6

Experimentation and personalisation2 listings

AB Tasty

abtasty.com (opens in a new tab)

A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.

  • Experimentation and personalisation
Kind
Platform
Checks met
2/6

Web content and digital experience (CMS, DXP)4 listings

Sitecore

sitecore.com (opens in a new tab)

A digital experience platform whose SaaS edition, SitecoreAI, combines content management, customer data and personalisation.

  • Web content and digital experience (CMS, DXP)
  • Experimentation and personalisation
Kind
Platform
Checks met
2/6

Digital asset management (DAM)1 listing

Creative and design2 listings

Video and podcast1 listing

PR and media (databases, monitoring, distribution)3 listings

Cision

cision.com (opens in a new tab)

Media monitoring, a journalist database and outreach, and press release distribution.

  • PR and media (databases, monitoring, distribution)
  • Social listening
Kind
Platform
Checks met
0/6

Meltwater

meltwater.com (opens in a new tab)

Monitors news and social media, and supports media relations and influencer work.

  • PR and media (databases, monitoring, distribution)
  • Social listening
  • Influencer platform
Kind
Platform
Checks met
0/6

Events platform3 listings

Surveys and research2 listings

Marketing work management2 listings

Asana

asana.com (opens in a new tab)

A work management platform for planning projects, assigning tasks and tracking team goals.

  • Marketing work management
Kind
Platform
Checks met
3/6

Affiliate and partner management2 listings

Awin

awin.com (opens in a new tab)

An affiliate marketing network that connects advertisers with publishers and pays them for the sales they drive.

  • Affiliate and partner management
Kind
Platform
Checks met
2/6

impact.com

impact.com (opens in a new tab)

A partnership management platform for running affiliate, creator and referral programmes.

  • Affiliate and partner management
  • Influencer platform
Kind
Platform
Checks met
3/6

Loyalty and referral2 listings

Conversational marketing and chat1 listing

Intercom

intercom.com (opens in a new tab)

A customer service platform with a help desk for human agents and Fin, an AI agent that answers customers.

  • Conversational marketing and chat
Kind
Platform
Checks met
3/6

Full-service6 listings

Ogilvy

ogilvy.com (opens in a new tab)

WPP's creative network, first among networks in the WARC Creative 100 and Effective 100 for 2026.

  • Full-service
  • Creative
  • No. 1 · Global
Kind
Agency
Checks met
2/6

TRY

try.no (opens in a new tab)

Oslo independent, second for Independent Agency of the Year at Eurobest 2025.

  • Full-service
  • Creative
  • No. 9 · Europe
Kind
Agency
Checks met
3/6

UWG

Multicultural agency founded in 1969, Ad Age's 2026 Multicultural Agency of the Year.

  • Full-service
  • Creative
  • No. 3 · North America
Kind
Agency
Checks met
0/6

Creative45 listings

10:10

Independent Chilean agency, Effie Chile 2025 Independent Agency of the Year.

  • Creative
  • No. 7 · Latin America
Kind
Agency
Checks met
1/6

Abdullah & Shokri

Cairo independent, third for Independent Agency of the Year at Dubai Lynx 2025.

  • Creative
  • No. 9 · Middle East and Africa
Kind
Agency
Checks met
0/6

Adam&Eve\TBWA

The London agency formed from Adam & Eve/DDB and TBWA\London, Campaign's Big Awards Agency of the Year 2025.

  • Creative
  • No. 5 · Europe
Kind
Agency
Checks met
0/6

Africa Creative

São Paulo creative agency in Omnicom Advertising, second Agency of the Year at Cannes Lions 2025.

  • Creative
  • No. 4 · Latin America
Kind
Agency
Checks met
0/6

AlmapBBDO

São Paulo agency in the BBDO network, the Effie Index's most effective agency office of 2025.

  • Creative
  • No. 1 · Latin America
Kind
Agency
Checks met
1/6

American Haiku

Brooklyn advertising agency named on Ad Age's A-List 2026.

  • Creative
  • No. 10 · North America
Kind
Agency
Checks met
0/6

Artplan

Independent Brazilian agency, El Ojo de Iberoamérica 2025 Independent Agency of the Year.

  • Creative
  • No. 2 · Latin America
Kind
Agency
Checks met
0/6

Banda

Kyiv agency ranked the most effective independent agency in the world in the 2025 Effie Index.

  • Creative
  • No. 1 · Europe
Kind
Agency
Checks met
1/6

Bear Meets Eagle On Fire

Independent Sydney creative agency, third Independent Agency of the Year at Cannes Lions 2025.

  • Creative
  • No. 4 · Asia-Pacific
Kind
Agency
Checks met
0/6

BetterSvit

Ukrainian agency named the first Independent Agency of the Year at Effie Europe.

  • Creative
  • No. 4 · Europe
Kind
Agency
Checks met
1/6

BigTime Creative Shop

Riyadh independent, Dubai Lynx Independent Agency of the Year 2025 and first in the Loeries 2025 MENA ranking.

  • Creative
  • No. 1 · Middle East and Africa
Kind
Agency
Checks met
0/6

Bob's Your Uncle

Toronto independent agency, North American Agency of the Year at the WINA Festival 2026.

  • Creative
  • No. 4 · North America
Kind
Agency
Checks met
0/6

Colenso BBDO

Auckland creative agency in the BBDO network, Spikes Asia 2025 Asia-Pacific Agency of the Year.

  • Creative
  • No. 8 · Asia-Pacific
Kind
Agency
Checks met
0/6

Dejavu

The most effective independent agency in the Middle East and Africa in the 2025 Effie Index.

  • Creative
  • No. 5 · Middle East and Africa
Kind
Agency
Checks met
1/6

Fantástica

Independent Colombian agency, Effie Colombia 2026 Independent Agency of the Year.

  • Creative
  • No. 6 · Latin America
Kind
Agency
Checks met
1/6

FP7 McCann

McCann's MENA agency brand, the region's most effective agency office in both the MENA Effies 2025 and the 2025 Effie Index.

  • Creative
  • Full-service
  • No. 2 · Middle East and Africa
Kind
Agency
Checks met
1/6

Fundamental

Independent Mumbai creative agency, second Independent Agency of the Year at ADFEST 2026.

  • Creative
  • No. 9 · Asia-Pacific
Kind
Agency
Checks met
0/6

Gigil

Independent Manila creative agency, ADFEST 2025 Independent Agency of the Year.

  • Creative
  • No. 5 · Asia-Pacific
Kind
Agency
Checks met
0/6

Happiness

Brussels creative agency, second for Agency of the Year at Eurobest 2025.

  • Creative
  • No. 7 · Europe
Kind
Agency
Checks met
1/6

Howatson+Company

Independent Sydney creative agency, third Independent Agency of the Year at Spikes Asia 2026.

  • Creative
  • No. 10 · Asia-Pacific
Kind
Agency
Checks met
0/6

Impact BBDO

BBDO's Middle East agency brand, Dubai Lynx MENA Agency of the Year 2025 and the region's only agency in the WARC Effective 100 2026.

  • Creative
  • Full-service
  • No. 4 · Middle East and Africa
Kind
Agency
Checks met
1/6

Isle of Any

New York independent agency, second Independent Agency of the Year at Cannes Lions 2026.

  • Creative
  • No. 8 · North America
Kind
Agency
Checks met
0/6

Joe Public United

South African independent, first agency in Africa and the Middle East in the Loeries 2025 Official Rankings.

  • Creative
  • Full-service
  • No. 3 · Middle East and Africa
Kind
Agency
Checks met
1/6

Leo

Publicis Groupe's creative network formed from Leo Burnett and Publicis Worldwide; the most effective network in the 2025 Effie Index.

  • Creative
  • Full-service
  • No. 4 · Global
Kind
Agency
Checks met
2/6

LePub Milan

Publicis Groupe's Milan agency, Cannes Lions Agency of the Year 2026.

  • Creative
  • No. 2 · Europe
Kind
Agency
Checks met
0/6

LG2

Partner-owned Montreal creative agency, joint second in Canada in the 2025 Effie Index.

  • Creative
  • Brand strategy
  • No. 7 · North America
Kind
Agency
Checks met
1/6

Lifelong Crush

Canadian agency that rose 34 places to sixth in Canada in the 2025 Effie Index.

  • Creative
  • No. 9 · North America
Kind
Agency
Checks met
1/6

McCann

One of Omnicom's three global creative networks; second network in the 2025 Effie Index.

  • Creative
  • Full-service
  • No. 8 · Global
Kind
Agency
Checks met
1/6

Motion Sickness

Independent Auckland creative agency, Spikes Asia 2026 Independent Agency of the Year.

  • Creative
  • No. 2 · Asia-Pacific
Kind
Agency
Checks met
0/6

Peace Cake

Most Effective Independent Agency of the Year at the MENA Effie Awards 2025.

  • Creative
  • No. 6 · Middle East and Africa
Kind
Agency
Checks met
1/6

Publicis Conseil

Publicis Groupe's Paris agency, Eurobest Agency of the Year 2025.

  • Creative
  • No. 3 · Europe
Kind
Agency
Checks met
0/6

Rafineri

Istanbul independent, fifth among the world's most effective independent agency offices in the 2025 Effie Index.

  • Creative
  • No. 6 · Europe
Kind
Agency
Checks met
1/6

Rethink

Owner-operated Canadian creative agency: Ad Age Agency of the Year and Cannes Lions Independent Agency of the Year in 2026.

  • Creative
  • Brand strategy
  • No. 1 · North America
Kind
Agency
Checks met
2/6

Sancho BBDO

Bogotá agency in the BBDO network, fifth agency office worldwide in the 2025 Effie Index.

  • Creative
  • No. 5 · Latin America
Kind
Agency
Checks met
1/6

Special Group

Independent creative agency from Sydney and Auckland, top of the 2026 APAC Effie tables.

  • Creative
  • No. 1 · Asia-Pacific
Kind
Agency
Checks met
1/6

Special US

The US arm of the independent Special group, Ad Age's 2026 Independent Agency of the Year.

  • Creative
  • No. 5 · North America
Kind
Agency
Checks met
0/6

Supermassive

Independent Sydney creative agency, second Independent Agency of the Year at Spikes Asia 2026.

  • Creative
  • No. 6 · Asia-Pacific
Kind
Agency
Checks met
0/6

TBWA\Hunt Lascaris

TBWA's South African agency, winner of the Grand Effie at the Effie Awards South Africa 2025.

  • Creative
  • Full-service
  • No. 7 · Middle East and Africa
Kind
Agency
Checks met
1/6

The Partnership

Nairobi agency that won Kenya's first Cannes Lions Grand Prix, the only one for the Middle East and Africa in 2026.

  • Creative
  • No. 8 · Middle East and Africa
Kind
Agency
Checks met
0/6

The Womb

Independent Mumbai agency, the Effie Index's most effective independent in Asia-Pacific.

  • Creative
  • No. 3 · Asia-Pacific
Kind
Agency
Checks met
1/6

VALOR Group

Independent Peruvian agency group, the Effie Index's most effective independent in Latin America for 2025.

  • Creative
  • No. 3 · Latin America
Kind
Agency
Checks met
1/6

VML

vml.com (opens in a new tab)

WPP's second creative network, in the top three of the WARC Creative 100 networks for a third year.

  • Creative
  • Full-service
  • No. 2 · Global
Kind
Agency
Checks met
1/6

X3M Ideas

Nigerian independent, first in Nigeria and seventh among independents in Africa and the Middle East in the Loeries 2025 rankings.

  • Creative
  • No. 10 · Middle East and Africa
Kind
Agency
Checks met
0/6

Media planning and buying5 listings

Acadia

acadia.io (opens in a new tab)

Independent US media agency, Ad Age's 2026 Media Agency of the Year.

  • Media planning and buying
  • Digital and performance
  • No. 2 · North America
Kind
Agency
Checks met
0/6

OMD

Omnicom Media's network, third in the WARC Media 100 2026 network ranking.

  • Media planning and buying
  • No. 10 · Global
Kind
Agency
Checks met
0/6

PHD

phdmedia.com (opens in a new tab)

Omnicom Media's network, second in the WARC Media 100 2026; PHD London was the top-ranked media agency.

  • Media planning and buying
  • No. 9 · Global
Kind
Agency
Checks met
2/6

PR and communications1 listing

Gres Todorchuk

Kyiv communications agency, among Europe's ten most effective independent agencies in the 2025 Effie Index.

  • PR and communications
  • No. 10 · Europe
Kind
Agency
Checks met
1/6

117 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.