Customer engagement and messaging
Braze
Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.
Braze sends messages across email, push notifications, SMS, MMS, RCS, WhatsApp, LINE, KakaoTalk and in-app channels, orchestrated in campaigns and Canvas journeys. Pricing is quoted on request and built on the platform edition, monthly active users and a shared pool of message and AI credits; there is no free plan. Customers can host data in the United States or in Europe.
Where it shines
- Covers many channels from one platform, including WhatsApp, LINE and KakaoTalk.
- EU data hosting is available, and ISO/IEC 27001 and SOC 2 Type 2 are maintained annually.
- One credit pool can be shifted between channels without renegotiating.
Check before signing
- No free plan and no published prices.
- Each channel consumes credits at a different rate (for example SMS about 1, WhatsApp about 5).
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
- Category
- Messaging marketingMarketing automationEmail marketing
- Deployment
- Cloud (SaaS)
- Pricing model
- Quote on requestUsage-based
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
- TransparencyNot met
Pricing and terms are published.
Explains how pricing is built (edition, active users, credits) but publishes no prices.
- InterfacesMet
An API, data export and integrations are documented.
Publishes a developer guide and platform overview for its APIs and SDKs.
- DeliveryMet
What the product claims to do is documented.
Public documentation covers every channel, campaigns and Canvas journeys.
- ConsentNot assessed
Consent and preference management is built in.
Not checked against the vendor's own documentation for this listing.
- DataMet
Data ownership, residency and export on exit are stated.
Customers choose US or EU hosting; the EU location is Frankfurt with backups in Ireland.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Credits are bought as part of a contract; exit terms were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Explore pricing and packaging options at BrazeTo re-check
- ChannelsTo re-check
- Platform OverviewTo re-check
- Braze Receives ISO 27001 Certification and Passes SOC 2 Type 2 AuditTo re-check
- GDPR Compliance FAQTo re-check
- Braze Reports Fiscal Year and Fourth Quarter 2026 ResultsTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
| Pricing models | Quote on request, Usage-based | |
|---|---|---|
| Free tier | No | |
| Starting price | On request | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Braze yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 33
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 50
Breadth measures from recorded facts — not a quality score.