Demand-side platform (DSP)
The Trade Desk
A demand-side platform for buying programmatic media across the open internet; its current platform is called Kokai.
The Trade Desk is a publicly listed company whose platform lets advertisers and agencies buy display, video, audio and connected-TV inventory programmatically. Its annual report says the platform fee is generally a percentage of a client's total spend on the platform. Kokai is the media-buying platform it launched with AI-driven features.
Where it shines
- Publicly listed, so its fee model and gross spend are reported in its annual 10-K filing.
- Publishes API documentation for its Kokai platform.
Check before signing
- The platform fee is a percentage of spend and the rate is not published.
- Results quoted for Kokai come from the vendor's own campaign data.
What it offers
- Objectives
- Disciplines
- Markets
- Global
Technical details
- Category
- Advertising platform (buying, DSP, ad management)
- Deployment
- Cloud (SaaS)
- Pricing model
- Usage-based
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not met
- Interfaces: met
- Delivery: not known yet
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
- TransparencyNot met
Pricing and terms are published.
The fee model (a percentage of spend) is stated in the annual report, but no rate is published.
- InterfacesMet
An API, data export and integrations are documented.
The vendor publishes API documentation for Kokai on its partner portal.
- DeliveryNot assessed
What the product claims to do is documented.
Performance figures on the vendor's site are its own campaign results, not independent tests.
- ConsentNot assessed
Consent and preference management is built in.
Not assessed from the sources read for this listing.
- DataNot assessed
Data ownership, residency and export on exit are stated.
Data terms were not reviewed.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Contract terms are not published.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Platform | |
|---|---|---|
| Categories | Advertising platform (buying, DSP, ad management) | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Publicly listed | |
| Stock ticker | NASDAQ: TTD | |
| Open source | No | |
| Added by | IMC Report team |
Fit
Capabilities
Commercial
| Pricing models | Usage-based | |
|---|---|---|
| Free tier | No | |
| Starting price | On request | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with The Trade Desk yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 17
Breadth measures from recorded facts — not a quality score.
Alternatives
