Creative agency
Happiness
Brussels creative agency, second for Agency of the Year at Eurobest 2025.
Happiness is a creative agency based in Brussels, with an Amsterdam office announced on its newsroom; its B Corp profile lists agencies in Brussels, Amsterdam and Saigon. Eurobest's 2025 results, which name it "Happiness, an FCB Alliance", place it second for Agency of the Year behind Publicis Conseil. Trade press reports that it has since joined the Only creative entrepreneurs group, keeping its name and locations.
Standing in the Report's landscape
No. 7 in Top agencies in Europe, 2026
2 points: second for Agency of the Year at Eurobest 2025; tied at 2 with no Effie standing found, it is placed alphabetically.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Second only to Publicis Conseil for Eurobest Agency of the Year 2025.
- Ahead of every network office except one in that table.
Check before signing
- Omnicom retired FCB as a global brand after Eurobest 2025 and the agency is reported to have joined the Only group: ask who owns it today and whether any network ties remain.
- Its standing rests on one festival table; ask for effectiveness evidence.
What it offers
- Markets
- BelgiumNetherlandsVietnam
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: met
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Eurobest names it an FCB Alliance agency and trade press reports it joined the Only creative entrepreneurs group; its own pages on owner and leadership were not seen.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Not checked on the agency's own pages for this listing.
- Offices are listedMet
It publishes where it operates: its offices or markets.
Its newsroom announces an Amsterdam office alongside Brussels; its B Corp profile also lists Saigon.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Not checked on the agency's own pages for this listing.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No 2023–2026 effectiveness ranking or award (Effie, IPA, WARC Effective 100) was found in the sources read for this list.
- Work is shownNot assessed
It publishes case studies or named client work.
Not checked on the agency's own pages for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Eurobest announces winners of the 25th awardsTo re-check
- Eurobest reveals its networks, agencies, production companies of the yearTo re-check
- Time for some Happiness in AmsterdamTo re-check
- Only creative entrepreneurs crosses the border to BelgiumTo re-check
- The Happiness Company BVTo re-check
- Omnicom retires DDB, FCB, MullenLoweTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | Not recorded | |
| Headquarters | Belgium | |
| Ownership | Not recorded | |
| Parent company | Not recorded | |
| Stock ticker | Not recorded | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Happiness yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives