Mobile measurement and attribution
Adjust
Mobile app attribution and measurement, with plans priced by install volume and features.
Adjust attributes app installs and later events to the campaigns behind them, using click- and impression-based attribution windows set per app or per tracker. Its pricing page lists Base, Core and Enterprise tiers, with Base as a free start for small developers. AppLovin agreed to acquire Adjust in 2021, saying it would keep operating as a distinct company.
Where it shines
- Publishes a data processing agreement within its general terms.
- Documents its attribution windows and lets them be set per app or per tracker.
Check before signing
- Paid plans have no published prices; they depend on install volume and features.
- The free Base plan's limits apply to the first year.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- GDPR (DPA offered)ISO/IEC 27001Each one cites its source below.
Technical details
- Category
- Attribution and marketing mix modelling
- Deployment
- Cloud (SaaS)
- Company size
- Small businessMid-sized companyEnterprise
- Pricing model
- Free tierUsage-based
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not known yet
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
- TransparencyNot assessed
Pricing and terms are published.
Paid tiers are priced on install volume and features with no published rates; the free Base plan is described on the pricing page.
- InterfacesNot assessed
An API, data export and integrations are documented.
APIs and export were not reviewed for this listing.
- DeliveryMet
What the product claims to do is documented.
Attribution windows and settings are documented, for example a default click window of 6 hours for probabilistic matching.
- ConsentNot assessed
Consent and preference management is built in.
Not assessed from the sources read for this listing.
- DataMet
Data ownership, residency and export on exit are stated.
The general terms include a data processing agreement under Article 28 GDPR, with security measures listed in an appendix.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Contract terms for paid tiers are not published.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Choose your planTo re-check
- Adjust vs other MMPsTo re-check
- App-level attribution settingsTo re-check
- General terms and conditionsTo re-check
- CompanyTo re-check
- AppLovin buys measurement provider Adjust as Apple's privacy lockdown loomsTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Platform | |
|---|---|---|
| Categories | Attribution and marketing mix modelling | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Part of a larger group | |
| Parent company | AppLovin | |
| Open source | No | |
| Added by | IMC Report team |
Fit
Capabilities
Commercial
| Pricing models | Free tier, Usage-based | |
|---|---|---|
| Free tier | Yes | |
| Starting price | US$0.00 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Adjust yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 33
Breadth measures from recorded facts — not a quality score.