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Creative agency

Colenso BBDO

Auckland creative agency in the BBDO network, Spikes Asia 2025 Asia-Pacific Agency of the Year.

  • Agency
  • Auckland, New Zealand
  • Reviewed October 2026

Colenso BBDO is a New Zealand creative agency that trades under its own name within the BBDO network, one of the three creative networks Omnicom kept in its 2025–26 consolidation. It topped the Spikes Asia 2025 Asia-Pacific Agency of the Year table.

Standing in the Report's landscape

  • No. 8 in Asia-Pacific agencies 20262026 edition

    3 points: first in the Spikes Asia 2025 Asia-Pacific Agency of the Year table; tied with Supermassive and TBWA\HAKUHODO, whose placings are more recent.

    See the list and how it was made

The rankings behind it

A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.

Where it shines

  • Ranked first among all agencies, network and independent, at Spikes Asia 2025.
  • Belongs to BBDO, a network Omnicom kept when it retired DDB and FCB.

Check before signing

  • Owned by Omnicom, which also owns competing agencies: ask about client conflicts and which network it reports into after the 2025–26 consolidation.
  • Its place comes from creative-award tables: ask for business results on briefs like yours.

What it offers

Markets
Asia-PacificNew Zealand
How it is classified
Category
Creative

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks0 of 6 shown by a source
  • Ownership is public: not known yet
  • Services are published: not known yet
  • Offices are listed: not known yet
  • Privacy is published: not known yet
  • Effectiveness is evidenced: not known yet
  • Work is shown: not known yet
Criteria: 0 / 6 met.
Medium confidence
  • Ownership is publicNot assessed

    It names its owner (the holding group) or states that it is independent, and names its leadership.

    Reported by the press as an Omnicom agency after the 2025–26 consolidation; the agency's own ownership statement was not checked.

  • Services are publishedNot assessed

    A services or capabilities page says what it does.

    The agency's services page was not checked for this listing.

  • Offices are listedNot assessed

    It publishes where it operates: its offices or markets.

    The cited award tables name its office city; a published list of offices was not checked.

  • Privacy is publishedNot assessed

    Its site has a privacy notice, and a code of conduct where one was seen.

    A privacy notice on the agency's site was not checked.

  • Effectiveness is evidencedNot assessed

    An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).

    No 2023–2026 Effie, IPA or WARC Effective 100 placing was found in the sources read for this edition.

  • Work is shownNot assessed

    It publishes case studies or named client work.

    Named client work appears in the cited award coverage; the agency's own case-study pages were not checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 3

Sources

  1. Spikes Asia announces its 2025 winnersSpikes Asia, 2025-04To re-check
  2. Spikes Asia 2025 Special AwardsCampaign Brief Asia, 2025-04To re-check
  3. Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOCampaign, accessed 2026-10To re-check
Every attribute19 recorded · 15 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypeAgency
CategoriesCreative
FoundedNot recorded
HeadquartersNew Zealand
OwnershipPart of a larger group
Parent companyOmnicom (BBDO)
Added byIMC Report team

Fit

ObjectivesNot recorded
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsNone
Company sizesNot recorded
IndustriesNot recorded
MarketsAsia-Pacific, New Zealand
Reach70/100
Support languagesNot recorded

Capabilities

AvailabilityGenerally available

Commercial

Pricing modelsNot recorded

Trust

Ownership is publicNot recorded
Services are publishedNot recorded
Offices are listedNot recorded
Privacy is publishedNot recorded
Effectiveness is evidencedNot recorded
Work is shownNot recorded
Checks met0
AttestationsNot recorded
How much we've checkedMedium
Sources3
Last reviewedOctober 2026

Recognition

Analyst recognitions1
Landscape listsAsia-Pacific
Best rank in a list8

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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