Email marketing
Mailchimp
Email and SMS marketing platform for small businesses, with a free plan and contact-based pricing.
Mailchimp, owned by Intuit, offers email and SMS campaigns, automations and audience tools. It has a free plan and paid Essentials, Standard and Premium plans whose prices rise with the number of contacts. Its security page states SOC 2 reports and ISO/IEC 27001 certification.
Where it shines
- A free plan and published contact-based prices for each paid plan.
- States SOC 2 reports and ISO/IEC 27001 certification on its security page.
Check before signing
- The free plan is small: 250 contacts and 500 sends a month.
- The SOC 2 report is released only after signing Mailchimp's NDA, which it does not amend.
- Intuit states that its ISO/IEC 27001 certification covers only part of its systems.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
- Category
- Email marketingMarketing automationMessaging marketing
- Deployment
- Cloud (SaaS)
- Company size
- Small business
- Pricing model
- Free tierPer contact
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
- TransparencyMet
Pricing and terms are published.
Publishes plan prices and limits, including the free plan.
- InterfacesNot assessed
An API, data export and integrations are documented.
Not checked against a source for this listing.
- DeliveryMet
What the product claims to do is documented.
A public help centre documents plans, limits and compliance for email marketing.
- ConsentNot assessed
Consent and preference management is built in.
Not checked against the vendor's own documentation for this listing.
- DataNot assessed
Data ownership, residency and export on exit are stated.
Documents its mechanisms for European data transfers; hosting regions were not confirmed.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Contract and exit terms were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Mailchimp Pricing PlansTo re-check
- About Mailchimp Pricing PlansTo re-check
- SMS pricingTo re-check
- The All-in-one Marketing Platform Built for Small BusinessesTo re-check
- Mailchimp Data Security and PrivacyTo re-check
- Mailchimp SOC II Request ReportTo re-check
- Mailchimp and European Data TransfersTo re-check
- Intuit Inc. annual report (Form 10-K)To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
| Pricing models | Free tier, Per contact | |
|---|---|---|
| Free tier | Yes | |
| Starting price | US$0.00 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Mailchimp yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 33
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 33
Breadth measures from recorded facts — not a quality score.