SEO and search visibility
Semrush
Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.
Semrush sells toolkits for search marketing; its SEO Toolkit comes in Pro, Guru and Business tiers, with API access in Business. Adobe completed its acquisition of Semrush on 28 April 2026 and is bringing its tools into Adobe's own products.
Where it shines
- Publishes its plan prices and limits.
- Publishes a data processing addendum and says its security processes are SOC 2 audited.
Check before signing
- API access requires the Business tier.
- Now part of Adobe: packaging may change as Adobe integrates it (for example into Adobe Brand Visibility, announced June 2026).
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- GDPR (DPA offered)SOC 2 reportEach one cites its source below.
Technical details
- Category
- SEO tools
- Deployment
- Cloud (SaaS)
- Pricing model
- Flat plans
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
- TransparencyMet
Pricing and terms are published.
Plan prices and limits are published in Semrush's knowledge base.
- InterfacesMet
An API, data export and integrations are documented.
API access is included in the Business tier.
- DeliveryMet
What the product claims to do is documented.
Each tier's tools and limits are documented.
- ConsentNot assessed
Consent and preference management is built in.
Not applicable in the usual sense: the product analyses public search data rather than collecting visitor consent.
- DataMet
Data ownership, residency and export on exit are stated.
A data processing addendum is published.
- Commercial termsMet
No hidden lock-in in the commercial terms.
Monthly billing is offered alongside annual billing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- SEO Toolkit pricing and limitsTo re-check
- Data Processing AddendumTo re-check
- Your Semrush questions, answeredTo re-check
- Adobe completes Semrush acquisition, strengthening CX Enterprise with enhanced brand visibility capabilitiesTo re-check
- Introducing Adobe Brand Visibility: a unified solution for the AI search eraTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Platform | |
|---|---|---|
| Categories | SEO tools | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Part of a larger group | |
| Parent company | Adobe | |
| Open source | No | |
| Added by | IMC Report team |
Fit
Capabilities
Commercial
| Pricing models | Flat plans | |
|---|---|---|
| Free tier | No | |
| Starting price | US$139.95 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Semrush yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 33
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 83
Breadth measures from recorded facts — not a quality score.
Alternatives