Creative agency
TBWA\HAKUHODO
Tokyo creative agency of the Hakuhodo Group, Spikes Asia 2026 Strategy & Effectiveness Agency of the Year.
TBWA\HAKUHODO is a Japanese creative agency that trades under its own name; its site describes it as a joint venture of Hakuhodo and TBWA Worldwide established in Tokyo in 2006, and Hakuhodo lists it as part of the Hakuhodo Group. At Spikes Asia 2026 it placed third in the Asia-Pacific Agency of the Year table and first for Strategy & Effectiveness Agency of the Year.
Standing in the Report's landscape
No. 7 in Asia-Pacific agencies 2026
3 points: third Asia-Pacific Agency of the Year and first Strategy & Effectiveness Agency of the Year at Spikes Asia 2026; tied with Supermassive and Colenso BBDO, it is placed by its 2026 placing, then alphabetically.
See the list and how it was made
The rankings behind it
- Spikes Asia 2026 — #3 Asia-Pacific Agency of the Year
- Spikes Asia 2026 — #1 Strategy & Effectiveness Agency of the Year
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- First for Strategy & Effectiveness at Spikes Asia 2026, ahead of dentsu in second.
- The only Japan-based agency in the top three of the Spikes Asia 2026 Agency of the Year table.
Check before signing
- Part of a group that owns other agencies, and linked by name to an Omnicom network: ask about client conflicts.
- Its rankings come from work in Japan: ask how it serves campaigns outside Japan.
What it offers
- Markets
- Asia-PacificJapan
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: met
- Services are published: not known yet
- Offices are listed: met
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicMet
It names its owner (the holding group) or states that it is independent, and names its leadership.
Its company page names its owners: a joint venture of Hakuhodo and TBWA Worldwide, established in 2006.
- Services are publishedNot assessed
A services or capabilities page says what it does.
The agency's services page was not checked for this listing.
- Offices are listedMet
It publishes where it operates: its offices or markets.
Its company page gives its Tokyo office address (Shibaura, Minato-ku).
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
A privacy notice on the agency's site was not checked.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No 2023–2026 Effie, IPA or WARC Effective 100 placing was found in the sources read for this edition.
- Work is shownNot assessed
It publishes case studies or named client work.
Named client work appears in the cited award coverage; the agency's own case-study pages were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- AboutTo re-check
- CompanyTo re-check
- Hakuhodo Group in Spikes Asia 2026 BonanzaTo re-check
- Dentsu Wins 13 Awards at Spikes Asia 2026To re-check
- Spikes Asia announces its 2026 winnersTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | 2006 | |
| Headquarters | Japan | |
| Ownership | Part of a larger group | |
| Parent company | Hakuhodo and TBWA Worldwide (joint venture) | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with TBWA\HAKUHODO yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives