Web and app analytics
Google Analytics 4
Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
Google Analytics 4 measures websites and apps as events and can export raw event data to BigQuery. Standard properties are limited to 1 million events a day in the daily export, while Analytics 360 raises that limit and adds a fresher daily export. Consent mode lets tags adjust when visitors decline consent, and Google offers data processing terms for Analytics.
Where it shines
- Exports raw event data to BigQuery, including streaming export with no event limit.
- Documents consent mode and offers data processing terms.
Check before signing
- The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.
- Modelled data from consent mode appears in reports but not in the BigQuery export, so counts can differ.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- GDPR (DPA offered)Each one cites its source below.
Technical details
- Category
- Web analytics
- Deployment
- Cloud (SaaS)
- Connects to
- Google BigQuery
- Pricing model
- Free tier
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not known yet
- Interfaces: met
- Delivery: met
- Consent: met
- Data: met
- Commercial terms: not known yet
- TransparencyNot assessed
Pricing and terms are published.
The standard edition's limits are published; Analytics 360 pricing was not found.
- InterfacesMet
An API, data export and integrations are documented.
Raw event data can be exported to BigQuery, daily or by streaming.
- DeliveryMet
What the product claims to do is documented.
Export limits and the differences between the standard edition and 360 are documented.
- ConsentMet
Consent and preference management is built in.
Consent mode is documented: tags adjust their behaviour to the visitor's consent choice.
- DataMet
Data ownership, residency and export on exit are stated.
Data processing terms are offered, and raw data can be exported to BigQuery.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Analytics 360 contract terms are not published.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- BigQuery ExportTo re-check
- [GA4] Google Analytics 360 (Google Analytics 4 properties)To re-check
- About consent modeTo re-check
- [GA4] Behavioral modeling for consent modeTo re-check
- Data Processing TermsTo re-check
- Safeguarding your dataTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Platform | |
|---|---|---|
| Categories | Web analytics | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Not recorded | |
| Parent company | Not recorded | |
| Stock ticker | Not recorded | |
| Open source | No | |
| Added by | IMC Report team |
Fit
Capabilities
Commercial
| Pricing models | Free tier | |
|---|---|---|
| Free tier | Yes | |
| Starting price | US$0.00 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Google Analytics 4 yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 50
- Reach
- 100
- Connectors
- 13
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 67
Breadth measures from recorded facts — not a quality score.
Alternatives