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Integrated creative agency

TBWA\Hunt Lascaris

TBWA's South African agency, winner of the Grand Effie at the Effie Awards South Africa 2025.

  • Agency
  • South Africa; the TBWA network's South African agency
  • Reviewed October 2026

TBWA\Hunt Lascaris is the TBWA network's agency in South Africa; TBWA is one of the three creative networks Omnicom kept in its 2025 consolidation. At the Effie Awards South Africa 2025 it won the Grand Effie, the year's top effectiveness honour, for City Lodge's "Save Our Stay" campaign, plus Gold and Silvers for the same client and a Bronze for Savanna Cider.

Standing in the Report's landscape

  • No. 7 in Top agencies in the Middle East and Africa, 20262026 edition

    3 points: the Grand Effie at the Effie Awards South Africa 2025; tied at 3 on an Effie title, it is placed alphabetically.

    See the list and how it was made

The rankings behind it

A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.

Where it shines

  • Grand Effie 2025, South Africa's top effectiveness award.
  • A multi-award client relationship with City Lodge, shown across Grand, Gold and Silver Effies.

Check before signing

  • Owned by a holding group that also owns competing agencies: ask how conflicts are handled.
  • Omnicom reorganised its networks in 2025–26: confirm the agency's current name and team.

What it offers

Industries
Hospitality and travel
Markets
South Africa
How it is classified
Category
CreativeFull-service

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 shown by a source
  • Ownership is public: not known yet
  • Services are published: not known yet
  • Offices are listed: not known yet
  • Privacy is published: not known yet
  • Effectiveness is evidenced: met
  • Work is shown: not known yet
Criteria: 1 / 6 met.
Medium confidence
  • Ownership is publicNot assessed

    It names its owner (the holding group) or states that it is independent, and names its leadership.

    Its brand names the TBWA network (Omnicom); leadership was not checked on its own pages.

  • Services are publishedNot assessed

    A services or capabilities page says what it does.

    Not checked on the agency's own pages for this listing.

  • Offices are listedNot assessed

    It publishes where it operates: its offices or markets.

    Not checked on the agency's own pages for this listing.

  • Privacy is publishedNot assessed

    Its site has a privacy notice, and a code of conduct where one was seen.

    Not checked on the agency's own pages for this listing.

  • Effectiveness is evidencedMet

    An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).

    Grand Effie at the Effie Awards South Africa 2025.

  • Work is shownNot assessed

    It publishes case studies or named client work.

    Award coverage names its City Lodge and Savanna Cider work; its own case pages were not checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 3

Sources

  1. Effies 2025: TBWA\Hunt Lascaris and City Lodge campaign voted most effectiveFinancial Mail, 2025-10To re-check
  2. Ogilvy wins most effective agency at Effies 2025Bizcommunity, 2025-10To re-check
  3. Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOCampaign, 2025-12To re-check
Every attribute21 recorded · 13 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypeAgency
CategoriesCreative, Full-service
FoundedNot recorded
HeadquartersSouth Africa
OwnershipPart of a larger group
Parent companyOmnicom (TBWA)
Added byIMC Report team

Fit

ObjectivesNot recorded
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsNone
Company sizesNot recorded
IndustriesHospitality and travel
MarketsSouth Africa
Reach45/100
Support languagesNot recorded

Capabilities

AvailabilityGenerally available

Commercial

Pricing modelsNot recorded

Trust

Ownership is publicNot recorded
Services are publishedNot recorded
Offices are listedNot recorded
Privacy is publishedNot recorded
Effectiveness is evidencedMet
Work is shownNot recorded
Checks met1
AttestationsNot recorded
How much we've checkedMedium
Sources3
Last reviewedOctober 2026

Recognition

Analyst recognitions1
Landscape listsMiddle East and Africa
Best rank in a list7

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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