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Creative agency

TRY

Oslo independent, second for Independent Agency of the Year at Eurobest 2025.

  • Agency
  • try.no
  • Oslo, Norway
  • Reviewed October 2026
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TRY is an independent full-service marketing group based in Oslo, with TRY AS as parent company of units for advertising, consulting and PR, brand design, media and performance, and digital services; its advertising unit has a strategic alliance with WPP. Eurobest's 2025 results place it second for Independent Agency of the Year, behind Serviceplan Germany.

Standing in the Report's landscape

  • No. 9 in Top agencies in Europe, 20262026 edition

    2 points: second for Independent Agency of the Year at Eurobest 2025; tied at 2 with no Effie standing found, it is placed alphabetically.

    See the list and how it was made

The rankings behind it

A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.

Where it shines

  • Second independent agency in Europe at Eurobest 2025, ahead of agencies from much larger markets.
  • A Nordic option among the region's top-ranked independents.

Check before signing

  • Its standing rests on one festival table; ask for its effectiveness record.
  • Its advertising unit has a strategic alliance with WPP and represents WPP agency brands in Norway: ask how that tie affects conflicts and multi-market work.

What it offers

Markets
Europe
How it is classified
Category
Full-serviceCreative

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 shown by a source
  • Ownership is public: met
  • Services are published: met
  • Offices are listed: met
  • Privacy is published: not known yet
  • Effectiveness is evidenced: not known yet
  • Work is shown: not known yet
Criteria: 3 / 6 met.
Medium confidence
  • Ownership is publicMet

    It names its owner (the holding group) or states that it is independent, and names its leadership.

    Its about page names TRY AS as the group's parent company and states its advertising unit's strategic alliance with WPP.

  • Services are publishedMet

    A services or capabilities page says what it does.

    Its about page lists its units: advertising, consulting and PR, brand and strategic design, media and performance, and digital services.

  • Offices are listedMet

    It publishes where it operates: its offices or markets.

    Its about page gives its Oslo office, TRY-huset in the city centre.

  • Privacy is publishedNot assessed

    Its site has a privacy notice, and a code of conduct where one was seen.

    Not checked on the agency's own pages for this listing.

  • Effectiveness is evidencedNot assessed

    An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).

    No 2023–2026 effectiveness ranking or award (Effie, IPA, WARC Effective 100) was found in the sources read for this list.

  • Work is shownNot assessed

    It publishes case studies or named client work.

    Not checked on the agency's own pages for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 4

Sources

  1. About usTRY, accessed 2026-10To re-check
  2. Eurobest reveals its networks, agencies, production companies of the yearThe Stable, 2025-12To re-check
  3. Eurobest announces winners of the 25th awardsLBB Online, 2025-12To re-check
  4. Eurobest Special Awards: how Agency of the Year is scoredEurobest, accessed 2026-10To re-check
Every attribute19 recorded · 16 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypeAgency
CategoriesFull-service, Creative
FoundedNot recorded
HeadquartersNot recorded
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Added byIMC Report team

Fit

ObjectivesNot recorded
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsNone
Company sizesNot recorded
IndustriesNot recorded
MarketsEurope
Reach70/100
Support languagesNot recorded

Capabilities

AvailabilityGenerally available

Commercial

Pricing modelsNot recorded

Trust

Ownership is publicMet
Services are publishedMet
Offices are listedMet
Privacy is publishedNot recorded
Effectiveness is evidencedNot recorded
Work is shownNot recorded
Checks met3
AttestationsNot recorded
How much we've checkedMedium
Sources4
Last reviewedOctober 2026

Recognition

Analyst recognitions1
Landscape listsEurope
Best rank in a list9

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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