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Creative agency

Adam&Eve\TBWA

The London agency formed from Adam & Eve/DDB and TBWA\London, Campaign's Big Awards Agency of the Year 2025.

  • Agency
  • London, United Kingdom; part of Omnicom's TBWA
  • Reviewed October 2026

Adam & Eve/DDB was named Agency of the Year at the Campaign Big Awards 2025. After Omnicom retired DDB as a global brand, Campaign reported that Adam & Eve/DDB London would combine with TBWA\London as Adam & Eve\TBWA under one management team, inside Omnicom's TBWA network.

Standing in the Report's landscape

  • No. 5 in Top agencies in Europe, 20262026 edition

    3 points: Agency of the Year at the Campaign Big Awards 2025, won as Adam & Eve/DDB; tied at 3 with no Effie standing found in the sources read.

    See the list and how it was made

The rankings behind it

A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.

Where it shines

  • Agency of the Year at the Campaign Big Awards 2025.
  • Now combines two London agencies' teams under one management.

Check before signing

  • The merger with TBWA\London is recent: ask which team and leaders would work on your account.
  • Owned by a holding group that also owns competing agencies: ask how conflicts are handled.

What it offers

Markets
United Kingdom
How it is classified
Category
Creative

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks0 of 6 shown by a source
  • Ownership is public: not known yet
  • Services are published: not known yet
  • Offices are listed: not known yet
  • Privacy is published: not known yet
  • Effectiveness is evidenced: not known yet
  • Work is shown: not known yet
Criteria: 0 / 6 met.
Medium confidence
  • Ownership is publicNot assessed

    It names its owner (the holding group) or states that it is independent, and names its leadership.

    Campaign reports its place in Omnicom's TBWA; leadership was not checked on its own pages.

  • Services are publishedNot assessed

    A services or capabilities page says what it does.

    Not checked on the agency's own pages for this listing.

  • Offices are listedNot assessed

    It publishes where it operates: its offices or markets.

    Not checked on the agency's own pages for this listing.

  • Privacy is publishedNot assessed

    Its site has a privacy notice, and a code of conduct where one was seen.

    Not checked on the agency's own pages for this listing.

  • Effectiveness is evidencedNot assessed

    An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).

    No 2023–2026 effectiveness ranking or award (Effie, IPA, WARC Effective 100) was found in the sources read for this list.

  • Work is shownNot assessed

    It publishes case studies or named client work.

    Not checked on the agency's own pages for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 3

Sources

  1. Campaign Big Awards 2025: winners revealedCampaign, 2025To re-check
  2. Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOCampaign, 2025-12To re-check
  3. Omnicom retires DDB, FCB, MullenLoweexchange4media, 2025-12To re-check
Every attribute19 recorded · 15 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypeAgency
CategoriesCreative
FoundedNot recorded
HeadquartersUnited Kingdom
OwnershipPart of a larger group
Parent companyOmnicom (TBWA)
Added byIMC Report team

Fit

ObjectivesNot recorded
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsNone
Company sizesNot recorded
IndustriesNot recorded
MarketsUnited Kingdom
Reach45/100
Support languagesNot recorded

Capabilities

AvailabilityGenerally available

Commercial

Pricing modelsNot recorded

Trust

Ownership is publicNot recorded
Services are publishedNot recorded
Offices are listedNot recorded
Privacy is publishedNot recorded
Effectiveness is evidencedNot recorded
Work is shownNot recorded
Checks met0
AttestationsNot recorded
How much we've checkedMedium
Sources3
Last reviewedOctober 2026

Recognition

Analyst recognitions1
Landscape listsEurope
Best rank in a list5

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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