Media agency network
Mindshare
WPP Media's network, first in the WARC Media 100 2026 network ranking.
Mindshare is a media agency network within WPP Media, the WPP unit that replaced GroupM in 2025 while keeping the Mindshare, Wavemaker and EssenceMediacom brands. It led the WARC Media 100 2026 network ranking for the fifth time, and the year's top media campaign, Dove's "Beauty Test Stops With Me", came from Mindshare Mumbai.
Standing in the Report's landscape
No. 7 in Global agency networks, 2026
5 points: first network in the WARC Media 100 2026; among the 5-point networks it is placed alphabetically.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- First network in the WARC Media 100 2026, for the fifth time.
- Behind the top-ranked media campaign of the 2026 Media 100 (Dove, Mindshare Mumbai).
Check before signing
- Owned by WPP, which also owns competing media agencies (Wavemaker, EssenceMediacom): ask about conflicts.
- WPP Media brings its agencies under one structure: ask which brand and which team would serve you.
What it offers
- Markets
- India
How it is classified
- Category
- Media planning and buying
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: met
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicMet
It names its owner (the holding group) or states that it is independent, and names its leadership.
Its owner is public: WPP and WPP Media releases present Mindshare as a WPP Media agency; its leadership page was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Its services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Its own office list was not checked; the cited sources name only some offices.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Its privacy notice was not checked for this listing.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No effectiveness ranking or award for 2023–2026 was found in the sources read for this listing.
- Work is shownNot assessed
It publishes case studies or named client work.
Its own case-study pages were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- WARC: The global 2026 Media 100 revealedTo re-check
- WPP dominates WARC Media 100 for ninth consecutive yearTo re-check
- WARC Media 100 2026To re-check
- WPP replaces GroupM with WPP MediaTo re-check
- Life at MindshareTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Media planning and buying | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Part of a larger group | |
| Parent company | WPP | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | India | |
| Reach | 45/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Mindshare yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives