Creative agency
AlmapBBDO
São Paulo agency in the BBDO network, the Effie Index's most effective agency office of 2025.
AlmapBBDO is a Brazilian agency that trades under its own name within Omnicom's BBDO network. It was Agency of the Year at the Effie Awards Latin America 2025, for the fourth year running, and the 2025 Effie Index ranks it the most effective agency office in Latin America and in the world. Its Pedigree “Caramelo” work won the Grand Effie at Effie Brasil 2025.
Standing in the Report's landscape
No. 1 in Latin America agencies 2026
7 points: Agency of the Year at the Effie Awards Latin America 2025, first agency office in the 2025 Effie Index, and second in Meio & Mensagem's ranking of Brazilian agencies at Cannes Lions 2026.
See the list and how it was made
The rankings behind it
- Effie Awards Latin America 2025 — Agency of the Year
- Effie Index 2025 — #1 agency office, Latin America and global
- Meio & Mensagem national ranking, Cannes Lions 2026 — #2 Brazilian agency
- Effie Brasil 2025 — Grand Effie, Pedigree “Caramelo”
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Effie Latin America's Agency of the Year four years in a row, up to 2025.
- Ranked first worldwide among agency offices in the 2025 Effie Index.
Check before signing
- Owned by Omnicom, which also owns competing agencies: ask about client conflicts and which network it reports into after the 2025–26 consolidation.
- Its record is built in Brazil: ask how it handles regional briefs across Latin America.
What it offers
- Markets
- Latin AmericaBrazil
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Reported by the press as an Omnicom agency after the 2025–26 consolidation; the agency's own ownership statement was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
The agency's services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
The cited award tables name its office city; a published list of offices was not checked.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
A privacy notice on the agency's site was not checked.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
Effie Latin America 2025 Agency of the Year and first agency office in the 2025 Effie Index.
- Work is shownNot assessed
It publishes case studies or named client work.
Named client work appears in the cited award coverage; the agency's own case-study pages were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Effie Latam: Almap é agência do ano pelo quarto ano seguidoTo re-check
- Effie Index: AlmapBBDO is #1 effective agency, McDonald's is #1 brandTo re-check
- “Caramelo”, de Pedigree e Almap, conquista Grand Effie 2025To re-check
- Pela 1ª vez, Brasil tem campanha mais premiada do mundo (ranking nacional Cannes Lions 2026)To re-check
- Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | Not recorded | |
| Headquarters | Brazil | |
| Ownership | Part of a larger group | |
| Parent company | Omnicom (BBDO) | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with AlmapBBDO yet. Used it? Yours could be the first.
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