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Surveys and experience research

Qualtrics

Survey and experience-management software, from a free account to enterprise research.

  • Platform
  • qualtrics.com
  • Sells online and to enterprises and governments internationally
  • Reviewed October 2026
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Qualtrics makes survey and experience-management (XM) software. A free account allows a few active surveys with capped responses; the Strategic Research licence can be bought online, and larger deals are quoted. In May 2026 Qualtrics completed its USD 6.75 billion acquisition of Press Ganey Forsta, a healthcare experience measurement company.

Where it shines

  • States a free account and an online price for its Strategic Research licence.
  • Lists ISO 27001, ISO 27701, SOC 2 Type II and FedRAMP High authorisation.
  • Offers a 30-day Strategic Research trial that falls back to a free account.

Check before signing

  • Qualtrics pages disagree on the free account's response limit; check before planning a study.
  • Pricing depends on interactions such as survey responses and minutes of video feedback.

What it offers

Markets
Global
Attestations
SOC 2 reportISO/IEC 27001Each one cites its source below.
Technical details
Category
Surveys and research
Deployment
Cloud (SaaS)
Pricing model
Free tierFlat plansQuote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 shown by a source
  • Transparency: met
  • Interfaces: met
  • Delivery: met
  • Consent: not known yet
  • Data: not known yet
  • Commercial terms: not known yet
Criteria: 3 / 6 met.
Medium confidence
  • TransparencyMet

    Pricing and terms are published.

    States a free account and an online price for Strategic Research (USD 420 a month or USD 5,040 a year); larger deals are quoted.

  • InterfacesMet

    An API, data export and integrations are documented.

    Publishes API documentation, guides and SDKs on a developer site.

  • DeliveryMet

    What the product claims to do is documented.

    Account types, limits and trials are described in its support pages.

  • ConsentNot assessed

    Consent and preference management is built in.

    Not shown in the sources checked.

  • DataNot assessed

    Data ownership, residency and export on exit are stated.

    Not shown in the sources checked.

  • Commercial termsNot assessed

    No hidden lock-in in the commercial terms.

    Not shown in the sources checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. Buy Qualtrics Online TodayQualtrics, accessed 2026-10To re-check
  2. Free AccountsQualtrics, accessed 2026-10To re-check
  3. Strategic Research TrialQualtrics, accessed 2026-10To re-check
  4. Qualtrics Security and Privacy AccreditationsQualtrics, accessed 2026-10To re-check
  5. Qualtrics APIQualtrics, accessed 2026-10To re-check
  6. Qualtrics completes Press Ganey Forsta acquisitionResearch Live (Market Research Society), 2026-05To re-check
Every attribute26 recorded · 25 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypePlatform
CategoriesSurveys and research
FoundedNot recorded
HeadquartersNot recorded
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Open sourceNo
Added byIMC Report team

Fit

ObjectivesProving effectiveness
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsMarketing leader (CMO), Brand manager, Student (learning the field)
Company sizesNot recorded
IndustriesNot recorded
MarketsGlobal
Reach100/100
Interface languagesNot recorded
Support languagesNot recorded

Capabilities

FeaturesNot recorded
Public APINot recorded
WebhooksNot recorded
Full data exportNot recorded
AI featuresNot recorded
Connects toNot recorded
Number of connectorsNot recorded
DeploymentCloud (SaaS)
Can run on your own serversNo
AvailabilityGenerally available

Commercial

Pricing modelsFree tier, Flat plans, Quote on request
Free tierYes
Starting priceUS$0.00 (October 2026)
Published contract termsNot recorded

Trust

TransparencyMet
InterfacesMet
DeliveryMet
ConsentNot recorded
DataNot recorded
Commercial termsNot recorded
Checks met3
AttestationsSOC 2 report, ISO/IEC 27001
Data residencyNot recorded
Accessibility statementNot recorded
Public status pageNot recorded
Security pageYes
How much we've checkedMedium
Sources6
Last reviewedOctober 2026

Recognition

Analyst recognitions0

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.

Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownQualtrics
Disciplines
0
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.