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Social listening and consumer intelligence

Brandwatch

Listens to online conversation and manages social media and influencer programmes.

  • Platform
  • brandwatch.com
  • A Cision company; sells to brands and agencies internationally
  • Reviewed October 2026
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Brandwatch offers three solutions: consumer intelligence (social listening), social media management and influencer marketing, each sold as a custom plan. Cision closed its acquisition of Brandwatch on 1 June 2021 and merged it with Falcon.io, its social media management unit.

Where it shines

  • States that all its products are ISO 27001:2022 certified and audited at least annually by a third party.
  • Covers listening, publishing and influencer work in one vendor.

Check before signing

  • No published prices.
  • No SOC 2 report was found in the sources checked.

What it offers

Markets
Global
Attestations
ISO/IEC 27001Each one cites its source below.
Technical details
Category
Social listeningSocial media managementInfluencer platform
Deployment
Cloud (SaaS)
Pricing model
Quote on request

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks0 of 6 shown by a source
  • Transparency: not met
  • Interfaces: not known yet
  • Delivery: not known yet
  • Consent: not known yet
  • Data: not known yet
  • Commercial terms: not known yet
Criteria: 0 / 6 met.
Medium confidence
  • TransparencyNot met

    Pricing and terms are published.

    Plans are custom; the plans page asks visitors to book a demo and shows no prices.

  • InterfacesNot assessed

    An API, data export and integrations are documented.

    Not shown in the sources checked.

  • DeliveryNot assessed

    What the product claims to do is documented.

    Not shown in the sources checked.

  • ConsentNot assessed

    Consent and preference management is built in.

    Not shown in the sources checked.

  • DataNot assessed

    Data ownership, residency and export on exit are stated.

    Not shown in the sources checked.

  • Commercial termsNot assessed

    No hidden lock-in in the commercial terms.

    Not shown in the sources checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 4

Sources

  1. Pricing & Plans for Every TeamBrandwatch, accessed 2026-10To re-check
  2. The Brandwatch Security ProgrammeBrandwatch, accessed 2026-10To re-check
  3. Cision Closes Brandwatch AcquisitionBrandwatch, 2021-06-01To re-check
  4. Cision Closes Brandwatch AcquisitionPR Newswire, 2021-06-01To re-check
Every attribute28 recorded · 22 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypePlatform
CategoriesSocial listening, Social media management, Influencer platform
FoundedNot recorded
HeadquartersNot recorded
OwnershipPart of a larger group
Parent companyCision
Open sourceNo
Added byIMC Report team

Fit

ObjectivesReputation and crisis, Proving effectiveness
DisciplinesSocial media, Influencer and creator marketing
Number of disciplines2
SuitsMarketing leader (CMO), Brand manager, PR and communications lead, Content and social lead
Company sizesNot recorded
IndustriesNot recorded
MarketsGlobal
Reach100/100
Interface languagesNot recorded
Support languagesNot recorded

Capabilities

FeaturesNot recorded
Public APINot recorded
WebhooksNot recorded
Full data exportNot recorded
AI featuresNot recorded
Connects toNot recorded
Number of connectorsNot recorded
DeploymentCloud (SaaS)
Can run on your own serversNo
AvailabilityGenerally available

Commercial

Pricing modelsQuote on request
Free tierNo
Starting priceOn request
Published contract termsNot recorded

Trust

TransparencyNot met
InterfacesNot recorded
DeliveryNot recorded
ConsentNot recorded
DataNot recorded
Commercial termsNot recorded
Checks met0
AttestationsISO/IEC 27001
Data residencyNot recorded
Accessibility statementNot recorded
Public status pageNot recorded
Security pageYes
How much we've checkedMedium
Sources4
Last reviewedOctober 2026

Recognition

Analyst recognitions0

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownBrandwatch
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
25
Criteria shown
0

Breadth measures from recorded facts — not a quality score.