Creative agency network
VML
WPP's second creative network, in the top three of the WARC Creative 100 networks for a third year.
VML is a creative agency network owned by WPP. It ranked third among networks in the WARC Creative 100 2026, its third consecutive year in the top three, and second in the Cannes Lions 2026 Network of the Year table. Its New York office was One Show 2026 Agency of the Year and second Agency of the Year at Cannes Lions 2026.
Standing in the Report's landscape
No. 2 in Global agency networks, 2026
7 points: third network in the WARC Creative 100 2026 and second in the Cannes Lions 2026 Network of the Year table.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- In the top three networks of the WARC Creative 100 for three consecutive years (third in 2026).
- Second Network of the Year at Cannes Lions 2026, behind Ogilvy.
Check before signing
- WPP is reported to be grouping VML with Ogilvy and AKQA under one WPP Creative structure: ask how this affects your account.
- Its creative ranking is strong, but no effectiveness placing was confirmed in the tables read: ask for effectiveness evidence.
What it offers
- Markets
- United States
How it is classified
- Category
- CreativeFull-service
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: met
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicMet
It names its owner (the holding group) or states that it is independent, and names its leadership.
Its owner is public: WPP's releases present VML as a WPP network; its leadership page was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Its services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Its own office list was not checked; the cited sources name only some offices.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Its privacy notice was not checked for this listing.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No effectiveness ranking or award for 2023–2026 was found in the sources read for this listing.
- Work is shownNot assessed
It publishes case studies or named client work.
Its own case-study pages were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- WARC Creative 100: VML No. 3 globallyTo re-check
- Cannes Lions 2026: Agency of the Year, Network: Ogilvy, Rethink, LePubTo re-check
- Ogilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026To re-check
- VML New York tops 2026 One Show Global Creative RankingsTo re-check
- WPP to unify Ogilvy, VML and AKQA under 'WPP Creative' bannerTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative, Full-service | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Part of a larger group | |
| Parent company | WPP | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | United States | |
| Reach | 45/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with VML yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives