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Email marketing and automation

ActiveCampaign

Email marketing and marketing automation with a built-in sales CRM, priced by contacts.

  • Platform
  • activecampaign.com
  • United States; sold worldwide online
  • Reviewed October 2026
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ActiveCampaign combines email campaigns, automation and a sales CRM with pipelines. Plans (Starter, Plus, Pro and Enterprise) are priced by the number of contacts, and a 14-day trial is offered. Its trust centre offers a SOC 2 Type 2 report on request.

Where it shines

  • Publishes prices by contact count, starting with a low-cost Starter plan.
  • A SOC 2 Type 2 report is available through its trust centre.
  • Includes a sales CRM with pipelines alongside email automation.

Check before signing

  • No free plan; the trial is limited to 14 days, 100 contacts and 100 emails.
  • No ISO/IEC 27001 certification was found on its own pages.

What it offers

Markets
Global
Attestations
SOC 2 reportGDPR (DPA offered)Each one cites its source below.
Technical details
Category
Email marketingMarketing automationCRM
Deployment
Cloud (SaaS)
Pricing model
Per contact

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 shown by a source
  • Transparency: met
  • Interfaces: not known yet
  • Delivery: not known yet
  • Consent: not known yet
  • Data: not known yet
  • Commercial terms: not known yet
Criteria: 1 / 6 met.
Medium confidence
  • TransparencyMet

    Pricing and terms are published.

    Publishes plan prices by contact count.

  • InterfacesNot assessed

    An API, data export and integrations are documented.

    Not checked against a source for this listing.

  • DeliveryNot assessed

    What the product claims to do is documented.

    Product documentation was not checked for this listing.

  • ConsentNot assessed

    Consent and preference management is built in.

    Not checked against the vendor's own documentation for this listing.

  • DataNot assessed

    Data ownership, residency and export on exit are stated.

    A data processing addendum is published; hosting regions were not confirmed.

  • Commercial termsNot assessed

    No hidden lock-in in the commercial terms.

    Contract and exit terms were not checked for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. ActiveCampaign vs. HubSpot Feature & Pricing ComparisonActiveCampaign, accessed 2026-10To re-check
  2. FAQActiveCampaign, accessed 2026-10To re-check
  3. SecurityActiveCampaign, accessed 2026-10To re-check
  4. Trust Center - ActiveCampaignActiveCampaign, accessed 2026-10To re-check
  5. Data Processing AddendumActiveCampaign, accessed 2026-10To re-check
  6. Sales CRM Pipeline Automation PlatformActiveCampaign, accessed 2026-10To re-check
Every attribute26 recorded · 25 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypePlatform
CategoriesEmail marketing, Marketing automation, CRM
FoundedNot recorded
HeadquartersNot recorded
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Open sourceNo
Added byIMC Report team

Fit

ObjectivesLead generation, Conversion (sales and e-commerce)
DisciplinesEmail marketing, CRM and loyalty
Number of disciplines2
SuitsPerformance marketer, Marketing operations
Company sizesNot recorded
IndustriesNot recorded
MarketsGlobal
Reach100/100
Interface languagesNot recorded
Support languagesNot recorded

Capabilities

FeaturesNot recorded
Public APINot recorded
WebhooksNot recorded
Full data exportNot recorded
AI featuresNot recorded
Connects toNot recorded
Number of connectorsNot recorded
DeploymentCloud (SaaS)
Can run on your own serversNo
AvailabilityGenerally available

Commercial

Pricing modelsPer contact
Free tierNo
Starting priceUS$15.00 (October 2026)
Published contract termsNot recorded

Trust

TransparencyMet
InterfacesNot recorded
DeliveryNot recorded
ConsentNot recorded
DataNot recorded
Commercial termsNot recorded
Checks met1
AttestationsSOC 2 report, GDPR (DPA offered)
Data residencyNot recorded
Accessibility statementNot recorded
Public status pageNot recorded
Security pageYes
How much we've checkedMedium
Sources6
Last reviewedOctober 2026

Recognition

Analyst recognitions0

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownActiveCampaign
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
17

Breadth measures from recorded facts — not a quality score.