Integrated creative agency
FP7 McCann
McCann's MENA agency brand, the region's most effective agency office in both the MENA Effies 2025 and the 2025 Effie Index.
FP7 McCann is the McCann Worldgroup network's agency brand in the Middle East and North Africa; McCann became part of Omnicom with its acquisition of IPG. FP7 McCann Dubai was the MENA Effie Awards 2025's Most Effective Advertising Agency Office, with the Grand Prix for Puck, and the first agency office in the Middle East and Africa in the 2025 Effie Index. It placed second for MENA Agency of the Year at Dubai Lynx 2025.
Standing in the Report's landscape
No. 2 in Top agencies in the Middle East and Africa, 2026
8 points: first agency office in the Middle East and Africa in the 2025 Effie Index, Most Effective Agency Office at the MENA Effies 2025, and second MENA Agency of the Year at Dubai Lynx 2025.
See the list and how it was made
The rankings behind it
- Effie Index 2025 — #1 agency office, Middle East and Africa
- MENA Effie Awards 2025 — Most Effective Advertising Agency Office of the Year (FP7 McCann Dubai)
- MENA Effie Awards 2025 — Grand Prix (Puck)
- Dubai Lynx 2025 — #2 MENA Agency of the Year
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- The region's most effective agency office in two independent effectiveness tables (MENA Effies 2025, Effie Index 2025).
- MENA Effie 2025 Grand Prix for Puck, a case also listed in the WARC Effective 100 2026.
Check before signing
- Owned by a holding group that also owns competing agencies in the region: ask how conflicts are handled.
- Omnicom reorganised its networks after acquiring IPG: ask which team and office would serve you.
What it offers
- Markets
- United Arab EmiratesMiddle East and North Africa
How it is classified
- Category
- CreativeFull-service
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Its brand names the McCann network (Omnicom); leadership was not checked on its own pages.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Not checked on the agency's own pages for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Not checked on the agency's own pages for this listing.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Not checked on the agency's own pages for this listing.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
First MEA agency office in the 2025 Effie Index and Most Effective Agency Office at the MENA Effies 2025.
- Work is shownNot assessed
It publishes case studies or named client work.
Not checked on the agency's own pages for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Global Effie Index: 2025's most effective marketers, brands and agenciesTo re-check
- Effie: most effective marketers, 2025 Global IndexTo re-check
- MENA Effie awards mark 16th edition with grand celebration in RiyadhTo re-check
- Dubai Lynx announces 2025 winnersTo re-check
- WARC Rankings 2026: how did the region do?To re-check
- Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative, Full-service | |
| Founded | Not recorded | |
| Headquarters | United Arab Emirates | |
| Ownership | Part of a larger group | |
| Parent company | Omnicom (McCann Worldgroup) | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
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