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Marketing automation

Salesforce Marketing Cloud

Salesforce's family of marketing products for email, mobile messaging, journeys and B2B automation.

  • Platform
  • salesforce.com
  • United States; sold worldwide with regional pricing
  • Reviewed October 2026
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Marketing Cloud groups several Salesforce products: the newer Marketing Cloud Next editions (Growth and Advanced), Marketing Cloud Engagement for high-volume email and mobile messaging, and Account Engagement for B2B automation. Editions are priced per org per month and billed annually, with message and contact allowances. Security attestations are published per product on Salesforce's compliance site.

Where it shines

  • Publishes per-edition prices with included email, mobile message and contact volumes.
  • SOC 2 reports and ISO/IEC 27001 certification are listed for Marketing Cloud products.

Check before signing

  • Several products share the Marketing Cloud name, each with its own pricing and compliance scope.
  • Entry editions are billed annually per org rather than monthly.
  • SOC 2 reports are provided on request through the account executive.

What it offers

Markets
Global
Attestations
SOC 2 reportISO/IEC 27001Each one cites its source below.
Technical details
Category
Marketing automationEmail marketingMessaging marketing
Deployment
Cloud (SaaS)
Pricing model
Flat plans

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks3 of 6 shown by a source
  • Transparency: met
  • Interfaces: not known yet
  • Delivery: met
  • Consent: not known yet
  • Data: met
  • Commercial terms: not known yet
Criteria: 3 / 6 met.
Medium confidence
  • TransparencyMet

    Pricing and terms are published.

    Publishes edition prices with message and contact allowances, in several currencies.

  • InterfacesNot assessed

    An API, data export and integrations are documented.

    Not checked against a source for this listing.

  • DeliveryMet

    What the product claims to do is documented.

    Product help and a security, privacy and architecture document are public.

  • ConsentNot assessed

    Consent and preference management is built in.

    Not checked against the vendor's own documentation for this listing.

  • DataMet

    Data ownership, residency and export on exit are stated.

    Documents data residency choices on its Hyperforce infrastructure; scope differs by product and region.

  • Commercial termsNot assessed

    No hidden lock-in in the commercial terms.

    Editions are billed annually; exit terms were not checked.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 6

Sources

  1. Marketing Cloud Software PricingSalesforce, accessed 2026-10To re-check
  2. Marketing Cloud Engagement PricingSalesforce, accessed 2026-10To re-check
  3. SOC 2 - Salesforce Compliance SiteSalesforce, accessed 2026-10To re-check
  4. Marketing Cloud - Engagement (Hyperforce) - Salesforce Compliance SiteSalesforce, accessed 2026-10To re-check
  5. Salesforce Marketing Cloud Security, Privacy and ArchitectureSalesforce, accessed 2026-10To re-check
  6. Data Residency (Hyperforce)Salesforce Help, accessed 2026-10To re-check
Every attribute28 recorded · 23 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypePlatform
CategoriesMarketing automation, Email marketing, Messaging marketing
FoundedNot recorded
HeadquartersNot recorded
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Open sourceNo
Added byIMC Report team

Fit

ObjectivesLead generation, Retention and loyalty
DisciplinesEmail marketing, Messaging marketing
Number of disciplines2
SuitsPerformance marketer, Marketing operations
Company sizesNot recorded
IndustriesNot recorded
MarketsGlobal
Reach100/100
Interface languagesNot recorded
Support languagesNot recorded

Capabilities

FeaturesNot recorded
Public APINot recorded
WebhooksNot recorded
Full data exportNot recorded
AI featuresNot recorded
Connects toNot recorded
Number of connectorsNot recorded
DeploymentCloud (SaaS)
Can run on your own serversNo
AvailabilityGenerally available

Commercial

Pricing modelsFlat plans
Free tierNo
Starting priceUS$1,500.00 (October 2026)
Published contract termsNot recorded

Trust

TransparencyMet
InterfacesNot recorded
DeliveryMet
ConsentNot recorded
DataMet
Commercial termsNot recorded
Checks met3
AttestationsSOC 2 report, ISO/IEC 27001
Data residencyNot recorded
Accessibility statementNot recorded
Public status pageNot recorded
Security pageYes
How much we've checkedMedium
Sources6
Last reviewedOctober 2026

Recognition

Analyst recognitions0

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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Profile shape
DisciplinesReachConnectorsFeaturesPrice clarityCriteria shownSalesforce Marketing Cloud
Disciplines
33
Reach
100
Connectors
0
Features
0
Price clarity
100
Criteria shown
50

Breadth measures from recorded facts — not a quality score.