Creative agency
The Partnership
Nairobi agency that won Kenya's first Cannes Lions Grand Prix, the only one for the Middle East and Africa in 2026.
The Partnership is an agency in Nairobi. At Cannes Lions 2026 it won the Sustainable Development Goals Grand Prix for "Paid Sick Leave for Cows", made for the dairy brand Too Good, which compensates smallholder farmers while cows treated with antibiotics recover. It was Kenya's first Grand Prix and the only one for the Middle East and Africa that year.
Standing in the Report's landscape
No. 8 in Top agencies in the Middle East and Africa, 2026
3 points: the Middle East and Africa's only Grand Prix at Cannes Lions 2026; tied at 3 with no Effie standing found in the sources read.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Kenya's first Cannes Lions Grand Prix (2026).
- Its awarded work ties a brand to a measurable change for farmers, the kind of case buyers in agriculture and FMCG ask for.
Check before signing
- Ownership, offices and services were not confirmed by the sources read: ask before shortlisting.
- Its standing rests on one award: ask for effectiveness results of the campaign.
What it offers
- Industries
- Consumer goods (FMCG)
- Markets
- Kenya
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Not checked on the agency's own pages for this listing.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Not checked on the agency's own pages for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Not checked on the agency's own pages for this listing.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Not checked on the agency's own pages for this listing.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No 2023–2026 effectiveness ranking or award (Effie, IPA, WARC Effective 100) was found in the sources read for this list.
- Work is shownNot assessed
It publishes case studies or named client work.
Festival coverage names its Too Good work; its own case pages were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | Not recorded | |
| Headquarters | Kenya | |
| Ownership | Not recorded | |
| Parent company | Not recorded | |
| Stock ticker | Not recorded | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Consumer goods (FMCG) | |
| Markets | Kenya | |
| Reach | 45/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with The Partnership yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.