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Independent agency

Dejavu

The most effective independent agency in the Middle East and Africa in the 2025 Effie Index.

  • Agency
  • Dubai, United Arab Emirates (as listed in the Effie Index)
  • Reviewed October 2026

Dejavu is an independent agency that the 2025 Effie Index, published in June 2026, ranks first among independent agencies in the Middle East and Africa. The Index has listed it before, in 2020, as Dejavu – Dubai.

Standing in the Report's landscape

  • No. 5 in Top agencies in the Middle East and Africa, 20262026 edition

    3 points: first independent agency in the Middle East and Africa in the 2025 Effie Index; it leads the tie at 3 points on Effie standing.

    See the list and how it was made

The rankings behind it

A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.

Where it shines

  • Ranked the region's most effective independent agency in the 2025 Effie Index.
  • Listed in the Effie Index in more than one edition (2020 and 2025).

Check before signing

  • Its services, offices and clients were not confirmed by the sources read: ask for a capabilities deck and case list.
  • Its base is taken from the 2020 Index listing: confirm where it works today.

What it offers

Markets
United Arab Emirates
How it is classified
Category
Creative

Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.

Our six checks1 of 6 shown by a source
  • Ownership is public: not known yet
  • Services are published: not known yet
  • Offices are listed: not known yet
  • Privacy is published: not known yet
  • Effectiveness is evidenced: met
  • Work is shown: not known yet
Criteria: 1 / 6 met.
Medium confidence
  • Ownership is publicNot assessed

    It names its owner (the holding group) or states that it is independent, and names its leadership.

    The Effie Index lists it as independent; owner and leadership were not checked on its own pages.

  • Services are publishedNot assessed

    A services or capabilities page says what it does.

    Not checked on the agency's own pages for this listing.

  • Offices are listedNot assessed

    It publishes where it operates: its offices or markets.

    Not checked on the agency's own pages for this listing.

  • Privacy is publishedNot assessed

    Its site has a privacy notice, and a code of conduct where one was seen.

    Not checked on the agency's own pages for this listing.

  • Effectiveness is evidencedMet

    An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).

    First independent agency in the Middle East and Africa in the 2025 Effie Index.

  • Work is shownNot assessed

    It publishes case studies or named client work.

    Not checked on the agency's own pages for this listing.

Not assessed is not a failure — it means we have not checked yet. Methodology

EvidenceSources: 4

Sources

  1. Global Effie Index: 2025's most effective marketers, brands and agenciesBizcommunity, 2026-06To re-check
  2. Effie: most effective marketers, 2025 Global IndexLBB Online, 2026-06To re-check
  3. 2025 Global Effie Index rankingsEffie Worldwide, 2026-06To re-check
  4. 2020 Effie Index: here are the world's most effective marketersCampaign Middle East, 2020To re-check
Every attribute18 recorded · 17 not yet

The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.

Identity

TypeAgency
CategoriesCreative
FoundedNot recorded
HeadquartersUnited Arab Emirates
OwnershipNot recorded
Parent companyNot recorded
Stock tickerNot recorded
Added byIMC Report team

Fit

ObjectivesNot recorded
DisciplinesNot recorded
Number of disciplinesNot recorded
SuitsNone
Company sizesNot recorded
IndustriesNot recorded
MarketsUnited Arab Emirates
Reach25/100
Support languagesNot recorded

Capabilities

AvailabilityGenerally available

Commercial

Pricing modelsNot recorded

Trust

Ownership is publicNot recorded
Services are publishedNot recorded
Offices are listedNot recorded
Privacy is publishedNot recorded
Effectiveness is evidencedMet
Work is shownNot recorded
Checks met1
AttestationsNot recorded
How much we've checkedMedium
Sources4
Last reviewedOctober 2026

Recognition

Analyst recognitions1
Landscape listsMiddle East and Africa
Best rank in a list5

The community

"Looks right" confirmations0
Community experiences0

Experiences and ratings

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