Integrated creative agency
Joe Public United
South African independent, first agency in Africa and the Middle East in the Loeries 2025 Official Rankings.
Joe Public United is an independent South African agency group. The Loeries 2025 Official Rankings, published in February 2026, place it first in South Africa, in Sub-Saharan Africa and across Africa and the Middle East, and name it Large Agency and Independent Agency of the Year. At the Effie Awards South Africa 2025 it won Silvers and Bronzes, including for Amnesty International, Uber Eats and Nedbank.
Standing in the Report's landscape
No. 3 in Top agencies in the Middle East and Africa, 2026
6 points: first agency across Africa and the Middle East, and first independent agency, in the Loeries 2025 Official Rankings.
See the list and how it was made
The rankings behind it
- Loeries Official Rankings 2025 — #1 agency, Africa and the Middle East
- Loeries Official Rankings 2025 — Independent Agency of the Year
- Loerie Awards 2025 — Agency of the Year
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Top agency across Africa and the Middle East in the Loeries 2025 Official Rankings.
- Creative and effectiveness awards in the same year (Loeries and Effies 2025).
Check before signing
- Its awarded work is concentrated in South Africa: ask about work in other African markets.
- It is a group of several agencies: ask which unit would hold your account.
What it offers
- Markets
- South Africa
How it is classified
- Category
- CreativeFull-service
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
The Loeries list it as independent and the Mail & Guardian reported a 2020 deal that made it majority black-owned; its own pages were not seen.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Not checked on the agency's own pages for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Not checked on the agency's own pages for this listing.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Not checked on the agency's own pages for this listing.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
Silver and Bronze Effies at the Effie Awards South Africa 2025.
- Work is shownNot assessed
It publishes case studies or named client work.
Not checked on the agency's own pages for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Joe Public and Chicken Licken dominate the 2025 Loeries Official RankingsTo re-check
- Loeries Official Rankings 2025To re-check
- Growth in creativity places Joe Public and its clients at the top of the 2025 Loeries RankingsTo re-check
- Joe Public named Agency of the Year at 2025 Loerie AwardsTo re-check
- Effies 2025: TBWA\Hunt Lascaris and City Lodge campaign voted most effectiveTo re-check
- Joe Public United is now the largest black-owned independent agency in South AfricaTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative, Full-service | |
| Founded | Not recorded | |
| Headquarters | South Africa | |
| Ownership | Privately held | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | South Africa | |
| Reach | 45/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Joe Public United yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives