Customer engagement and messaging
CleverTap
Customer engagement and retention platform for apps and websites, priced by monthly active users.
CleverTap runs engagement and retention campaigns for apps and websites. Its self-serve Essentials plan starts at a published monthly price for 5,000 monthly active users, billed monthly with no annual commitment, and email is an add-on. The company publishes its ISO/IEC 27001, ISO/IEC 27017 and SOC 2 Type II status in a trust portal.
Where it shines
- A published self-serve entry price with monthly billing.
- Trust portal lists ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II and CSA STAR Level 2.
Check before signing
- Email is a paid add-on to the Essentials plan ($50 a month plus 10% of the base plan).
- Usage above the selected tier is billed as overage, and discounts do not apply to overages.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- SOC 2 reportISO/IEC 27001Each one cites its source below.
Technical details
- Category
- Messaging marketingMarketing automation
- Deployment
- Cloud (SaaS)
- Pricing model
- Usage-based
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
- TransparencyMet
Pricing and terms are published.
Publishes the Essentials entry price, billing rules and add-on prices.
- InterfacesNot assessed
An API, data export and integrations are documented.
Not checked against a source for this listing.
- DeliveryMet
What the product claims to do is documented.
Public documentation covers billing, add-ons, compliance and data management.
- ConsentNot assessed
Consent and preference management is built in.
Not checked against the vendor's own documentation for this listing.
- DataMet
Data ownership, residency and export on exit are stated.
Describes regional hosting under contract; startup-programme accounts are stored in the EU region only.
- Commercial termsMet
No hidden lock-in in the commercial terms.
Essentials is billed monthly with no annual commitment; overages are charged above the chosen tier.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- CleverTap for Startups overviewTo re-check
- CleverTap Essentials BillingTo re-check
- Email Add-onTo re-check
- CleverTap Pricing PlansTo re-check
- Compliance frameworks followed by Trust PortalTo re-check
- Account and Data ManagementTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
| Pricing models | Usage-based | |
|---|---|---|
| Free tier | No | |
| Starting price | US$75.00 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with CleverTap yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 67
Breadth measures from recorded facts — not a quality score.
Alternatives