Mobile measurement and attribution
AppsFlyer
Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
AppsFlyer is a mobile measurement partner: it attributes app installs and in-app events to the campaigns that drove them. Its free Zero plan measures engagement from owned media only; the Growth plan for paid campaigns is billed per conversion, and Enterprise is custom. New accounts get a one-time bonus of 12,000 free conversions.
Where it shines
- Publishes a free plan and a per-conversion price for paid measurement.
- States ISO 27001 and SOC 2 certification.
Check before signing
- The free Zero plan does not measure attribution for paid campaigns.
- AppsFlyer's pages list different sets of certifications; ask for the current reports.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- ISO/IEC 27001SOC 2 reportEach one cites its source below.
Technical details
- Category
- Attribution and marketing mix modelling
- Deployment
- Cloud (SaaS)
- Pricing model
- Free tierUsage-basedQuote on request
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: met
- TransparencyMet
Pricing and terms are published.
The pricing page publishes the free plan and the Growth price per conversion.
- InterfacesNot assessed
An API, data export and integrations are documented.
APIs and raw-data export were not reviewed for this listing.
- DeliveryMet
What the product claims to do is documented.
What each plan measures is documented, including that Zero does not measure paid attribution.
- ConsentNot assessed
Consent and preference management is built in.
Not assessed from the sources read for this listing.
- DataNot assessed
Data ownership, residency and export on exit are stated.
AppsFlyer mentions regional hosting and DPAs on its enterprise page; terms were not reviewed.
- Commercial termsMet
No hidden lock-in in the commercial terms.
After the welcome plan ends without a billing update, the account moves to the free Zero plan rather than a paid one.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- AppsFlyer pricingTo re-check
- Account management: plans, payments and billingTo re-check
- [Beta] AppsFlyer MCPTo re-check
- Enterprise marketing measurement solutionTo re-check
- Enterprise-grade security packageTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
| Pricing models | Free tier, Usage-based, Quote on request | |
|---|---|---|
| Free tier | Yes | |
| Starting price | US$0.00 (October 2026) | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with AppsFlyer yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 17
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 100
- Criteria shown
- 50
Breadth measures from recorded facts — not a quality score.
Alternatives