Independent creative agency
LG2
Partner-owned Montreal creative agency, joint second in Canada in the 2025 Effie Index.
LG2 is an independent creative agency founded in Montreal in 1991, owned by its partners (23 at the time of the cited profile) and described there as Canada's largest independent creative agency, with offices in Montreal, Toronto and Quebec City. It shared second place with Cossette in the Canadian table of the 2025 North America Effie Index.
Standing in the Report's landscape
No. 7 in North America agencies, 2026
2 points: joint second in Canada in the 2025 Effie Index; tied with Cossette and Isle of Any, placed after Cossette alphabetically and ahead of Isle of Any by its Effie standing.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Joint second in Canada in the 2025 Effie Index.
- Owned by its partners, so it is not part of a holding group.
Check before signing
- Strategy reported that it joined the WPI network of independent agencies: ask how partner agencies abroad would be used.
- Its points come from a single-country effectiveness table: ask for work beyond Canada if you need it.
What it offers
- Markets
- Canada
How it is classified
- Category
- CreativeBrand strategy
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
The press reports that it is owned by its partners; its leadership page was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Its services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Its own office list was not checked; the cited sources name only some offices.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Its privacy notice was not checked for this listing.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
Joint second in the Canadian table of the 2025 North America Effie Index.
- Work is shownNot assessed
It publishes case studies or named client work.
Its own case-study pages were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative, Brand strategy | |
| Founded | 1991 | |
| Headquarters | Canada | |
| Ownership | Privately held | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | Canada | |
| Reach | 45/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
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Alternatives