Customer engagement and CDP
Insider One
Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.
Insider renamed itself Insider One in December 2025 and presents the product as a single customer engagement platform built on its own customer data platform. Prices are not published; the site offers demos. The company states a SOC 2 Type 2 examination and ISO/IEC 27001 certification, and is privately held, having raised a Series E led by General Atlantic in 2024.
Where it shines
- States a SOC 2 Type 2 examination covering security, availability and confidentiality.
- Holds ISO/IEC 27001 and ISO 22301 certification and is listed in the CSA STAR Registry.
Check before signing
- No published prices.
- Renamed in December 2025: older pages and documents still use the Insider name and the useinsider.com domain.
- Unrelated to Insider Inc., the media company formerly called Business Insider.
What it offers
- Objectives
- Disciplines
- Markets
- Global
- Attestations
- SOC 2 reportISO/IEC 27001GDPR (DPA offered)Each one cites its source below.
Technical details
- Category
- Customer data platform (CDP)Messaging marketingExperimentation and personalisation
- Deployment
- Cloud (SaaS)
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Transparency: not met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
- TransparencyNot met
Pricing and terms are published.
No prices are published; the site offers demos.
- InterfacesMet
An API, data export and integrations are documented.
Announces an integration with Twilio Segment among its connections.
- DeliveryMet
What the product claims to do is documented.
A public academy documents the product, its security measures and GDPR handling.
- ConsentNot assessed
Consent and preference management is built in.
Not checked against the vendor's own documentation for this listing.
- DataNot assessed
Data ownership, residency and export on exit are stated.
Hosting regions were not confirmed for this listing.
- Commercial termsNot assessed
No hidden lock-in in the commercial terms.
Contract and exit terms were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Insider Becomes Insider One to Make Marketing and Customer Engagement Teams UnstoppableTo re-check
- Insider One Launches New Brand Following Rename from InsiderTo re-check
- SOC 2 Type 2 examinationTo re-check
- ISO 27001:2013 CertificationTo re-check
- Insider One's Security MeasuresTo re-check
- Insider One and General Data Protection Regulation (GDPR)To re-check
- Insider Announces $500M Series E Led by General AtlanticTo re-check
- Announcing Insider One and Segment integrationTo re-check
- Business Insider vs. Insider One: What's the difference?To re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
Fit
Capabilities
Commercial
| Pricing models | Not recorded | |
|---|---|---|
| Free tier | Not recorded | |
| Starting price | On request | |
| Published contract terms | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Insider One yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Profile shape
- Disciplines
- 33
- Reach
- 100
- Connectors
- 0
- Features
- 0
- Price clarity
- 0
- Criteria shown
- 33
Breadth measures from recorded facts — not a quality score.