Creative agency
Africa Creative
São Paulo creative agency in Omnicom Advertising, second Agency of the Year at Cannes Lions 2025.
Africa Creative is a Brazilian creative agency that ranked second in the Cannes Lions 2025 Agency of the Year table, then as Africa Creative DDB. When Omnicom retired the DDB brand in its 2025–26 consolidation, Campaign reported that Africa continues as a separate brand within Omnicom Advertising. It placed eighth among Brazilian agencies at Cannes Lions 2026.
Standing in the Report's landscape
No. 4 in Latin America agencies 2026
3 points: second in the Cannes Lions 2025 global Agency of the Year table and eighth in Meio & Mensagem's ranking of Brazilian agencies at Cannes Lions 2026.
See the list and how it was made
The rankings behind it
- Cannes Lions 2025 — #2 Agency of the Year (as Africa Creative DDB)
- Meio & Mensagem national ranking, Cannes Lions 2026 — #8 Brazilian agency
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- The highest-placed Latin American agency in the Cannes Lions 2025 global Agency of the Year table.
- Kept as its own brand when Omnicom retired DDB.
Check before signing
- Owned by Omnicom, which also owns competing agencies: ask about client conflicts and which network it reports into after the 2025–26 consolidation.
- Its place comes from creative-award tables: ask for business results on briefs like yours.
What it offers
- Markets
- Latin AmericaBrazil
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: not known yet
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Reported by the press as an Omnicom agency after the 2025–26 consolidation; the agency's own ownership statement was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
The agency's services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
The cited award tables name its office city; a published list of offices was not checked.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
A privacy notice on the agency's site was not checked.
- Effectiveness is evidencedNot assessed
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
No 2023–2026 Effie, IPA or WARC Effective 100 placing was found in the sources read for this edition.
- Work is shownNot assessed
It publishes case studies or named client work.
Named client work appears in the cited award coverage; the agency's own case-study pages were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Cannes Lions 2025 Global Rankings and Creativity Reports: Publicis Conseil is Agency of the Year, DDB is Network of the Year, Motion Sickness is Pacific Agency of the YearTo re-check
- Pela 1ª vez, Brasil tem campanha mais premiada do mundo (ranking nacional Cannes Lions 2026)To re-check
- Omnicom consolidates global advertising agencies into TBWA, McCann and BBDOTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | Not recorded | |
| Headquarters | Brazil | |
| Ownership | Part of a larger group | |
| Parent company | Omnicom (Omnicom Advertising) | |
| Added by | IMC Report team |
Fit
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with Africa Creative yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives