Advertising agency
VALOR Group
Independent Peruvian agency group, the Effie Index's most effective independent in Latin America for 2025.
VALOR Group is an independent Peruvian agency group. It was named Independent Agency of the Year at the Effie Awards Perú 2025, and the 2025 Effie Index ranks it the most effective independent agency in Latin America.
Standing in the Report's landscape
No. 3 in Latin America agencies 2026
4 points: first Latin American independent in the 2025 Effie Index, plus Independent Agency of the Year at the Effie Awards Perú 2025.
See the list and how it was made
The rankings behind it
- Effie Index 2025 — #1 independent agency, Latin America
- Effie Awards Perú 2025 — Independent Agency of the Year
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Ranked on effectiveness: top Latin American independent in the Effie Index.
Check before signing
- A group rather than a single agency: ask which of its units would run your account.
- Its record is built in Peru: ask about work in other Latin American markets.
What it offers
- Markets
- Latin America
How it is classified
- Category
- Creative
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
Listed as independent in the cited award tables; the agency's own statement of ownership and leadership was not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
The agency's services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
The cited award tables name its office city; a published list of offices was not checked.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
A privacy notice on the agency's site was not checked.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
First Latin American independent in the 2025 Effie Index and Effie Perú 2025 Independent Agency of the Year.
- Work is shownNot assessed
It publishes case studies or named client work.
Named client work appears in the cited award coverage; the agency's own case-study pages were not checked.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative | |
| Founded | Not recorded | |
| Headquarters | Peru | |
| Ownership | Privately held | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | Latin America | |
| Reach | 70/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with VALOR Group yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
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