Creative agency network
McCann
One of Omnicom's three global creative networks; second network in the 2025 Effie Index.
McCann is a creative agency network owned by Omnicom since its acquisition of IPG, completed in November 2025; Omnicom kept McCann as one of its three global creative networks, with BBDO and TBWA, while retiring DDB, FCB and MullenLowe. As McCann Worldgroup it held second place among networks in the 2025 Effie Index. In some markets, such as Mexico and Colombia, former MullenLowe operations joined McCann.
Standing in the Report's landscape
No. 8 in Global agency networks, 2026
4 points: second agency network in the 2025 Effie Index; placed ahead of PHD by the Effie tie-break.
See the list and how it was made
The rankings behind it
A place in a list is read from published rankings and award tables by a points rule set out with the list; nobody pays to be on it. Size and fame are not fit: check what this agency does against your brief.
Where it shines
- Second among agency networks in the Effie Index for a second consecutive edition.
- Kept by Omnicom as one of its three global creative networks after the IPG acquisition.
Check before signing
- In some markets it absorbed former MullenLowe teams: ask what changed in your market and who leads it.
- Omnicom also owns BBDO and TBWA: ask about conflicts.
What it offers
- Markets
- Global
How it is classified
- Category
- CreativeFull-service
Something is listed only when it can be checked. A connection we could not confirm is left off, and Find your stack then credits a public API at half weight.
Our six checks
- Ownership is public: not known yet
- Services are published: not known yet
- Offices are listed: not known yet
- Privacy is published: not known yet
- Effectiveness is evidenced: met
- Work is shown: not known yet
- Ownership is publicNot assessed
It names its owner (the holding group) or states that it is independent, and names its leadership.
The press names Omnicom as its owner since the IPG acquisition; its own ownership and leadership pages were not checked.
- Services are publishedNot assessed
A services or capabilities page says what it does.
Its services page was not checked for this listing.
- Offices are listedNot assessed
It publishes where it operates: its offices or markets.
Its own office list was not checked; the cited sources name only some offices.
- Privacy is publishedNot assessed
Its site has a privacy notice, and a code of conduct where one was seen.
Its privacy notice was not checked for this listing.
- Effectiveness is evidencedMet
An independent effectiveness ranking or award from 2023 to 2026 names it (the Effie Index, the IPA Effectiveness Awards, the WARC Effective 100).
Second most effective agency network in the 2025 Effie Index (as McCann Worldgroup).
- Work is shownNot assessed
It publishes case studies or named client work.
Its own case-study pages were not checked for this listing.
Not assessed is not a failure — it means we have not checked yet. Methodology
Evidence
Sources
- Effie: most effective marketers, 2025 Global IndexTo re-check
- 2025 Global Effie Index Rankings AnnouncedTo re-check
- Omnicom retires DDB, FCB, MullenLoweTo re-check
- What BBDO, TBWA and McCann bring to Omnicom's reshaped empireTo re-check
- Omnicom consolida agencias y ajusta equipos tras fusión con IPGTo re-check
- Omnicom retires IPG Mediabrands and creates single media unitTo re-check
Every attribute
The same attributes, measured by the same rules, for every listing. "Not recorded" means we have not checked yet — never a "no". Spot something missing or wrong? Suggest an edit.
Identity
| Type | Agency | |
|---|---|---|
| Categories | Creative, Full-service | |
| Founded | Not recorded | |
| Headquarters | Not recorded | |
| Ownership | Part of a larger group | |
| Parent company | Omnicom | |
| Added by | IMC Report team |
Fit
| Objectives | Not recorded | |
|---|---|---|
| Disciplines | Not recorded | |
| Number of disciplines | Not recorded | |
| Suits | None | |
| Company sizes | Not recorded | |
| Industries | Not recorded | |
| Markets | Global | |
| Reach | 100/100 | |
| Support languages | Not recorded |
Trust
The community
| "Looks right" confirmations | 0 | |
|---|---|---|
| Community experiences | 0 |
Experiences and ratings
Share your experienceNo experiences with McCann yet. Used it? Yours could be the first.
Experiences are read by a moderator before they appear, are shown beside the facts, and never feed a score or a ranking. You may not share an experience of a product you work for, sell, compete with or are paid to promote.
Alternatives