Adobe's marketing automation product for lead management, email and campaign measurement.
- Kind
- Platform
- Checks met
- 2/6
The directory
The martech directory
117 listings, platforms and agencies, consultancies and freelancers, each described with the same attributes and measured by the same rules.
Explore by
- Brand awareness12
- Product launch3
- Lead generation11
- Customer acquisition10
- Conversion (sales and e-commerce)16
- Retention and loyalty13
- Reputation and crisis7
- Thought leadership2
- Employer brand
- Rebrand
- Market entry2
- Community building3
- Event promotion4
- Advocacy and referral2
- Internal engagement
- Proving effectiveness13
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34 of 117 listingsAlphabetical — no listing is placed above another.
Marketing automation4 listings
Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).
- Kind
- Platform
- Checks met
- 3/6
Marketing automation software built on the HubSpot CRM: email, forms, workflows and reporting.
- Kind
- Platform
- Checks met
- 3/6
Salesforce's family of marketing products for email, mobile messaging, journeys and B2B automation.
- Kind
- Platform
- Checks met
- 3/6
CRM2 listings
Sales CRM organised around a visual deal pipeline, priced per seat.
- Kind
- Platform
- Checks met
- 3/6
Customer relationship management software with a free edition for three users and per-user paid editions.
- Kind
- Platform
- Checks met
- 3/6
Customer data platform (CDP)1 listing
Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.
- Kind
- Platform
- Checks met
- 2/6
Email marketing4 listings
Email marketing and marketing automation with a built-in sales CRM, priced by contacts.
- Kind
- Platform
- Checks met
- 1/6
Email and marketing platform with a free plan, transactional email API and customer data tools.
- Kind
- Platform
- Checks met
- 5/6
Email, SMS and customer data platform for consumer brands, with a free plan.
- Kind
- Platform
- Checks met
- 2/6
Email and SMS marketing platform for small businesses, with a free plan and contact-based pricing.
- Kind
- Platform
- Checks met
- 2/6
Messaging marketing1 listing
Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.
- Kind
- Platform
- Checks met
- 3/6
Influencer platform1 listing
Finds creators, runs influencer and affiliate campaigns, tracks results and pays creators.
- Kind
- Platform
- Checks met
- 1/6
Advertising platform (buying, DSP, ad management)5 listings
Sells sponsored ads on Amazon's store and programmatic display, video, audio and streaming-TV ads, now managed in Amazon Ads Agent.
- Kind
- Platform
- Checks met
- 2/6
Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.
- Kind
- Platform
- Checks met
- 4/6
Runs ads on LinkedIn through Campaign Manager, bought by auction with a published minimum daily budget.
- Kind
- Platform
- Checks met
- 4/6
Buys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.
- Kind
- Platform
- Checks met
- 4/6
A demand-side platform for buying programmatic media across the open internet; its current platform is called Kokai.
- Kind
- Platform
- Checks met
- 1/6
SEO tools2 listings
Backlink, keyword and rank data for search, sold as published monthly plans with an API.
- Kind
- Platform
- Checks met
- 4/6
Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.
- Kind
- Platform
- Checks met
- 5/6
Web analytics4 listings
Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.
- Kind
- Platform
- Checks met
- 1/6
Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
- Kind
- Platform
- Checks met
- 4/6
Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Kind
- Platform
- Checks met
- 5/6
Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
- Kind
- Platform
- Checks met
- 4/6
Attribution and marketing mix modelling2 listings
Mobile app attribution and measurement, with plans priced by install volume and features.
- Kind
- Platform
- Checks met
- 2/6
Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
- Kind
- Platform
- Checks met
- 3/6
Experimentation and personalisation2 listings
A/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.
- Kind
- Platform
- Checks met
- 2/6
Web and feature experimentation and personalisation, sold on custom quotes.
- Kind
- Platform
- Checks met
- 1/6
Web content and digital experience (CMS, DXP)1 listing
A digital experience platform whose SaaS edition, SitecoreAI, combines content management, customer data and personalisation.
- Kind
- Platform
- Checks met
- 2/6
Events platform2 listings
Registration, event websites, apps and data for in-person, virtual and hybrid events.
- Kind
- Platform
- Checks met
- 2/6
Event registration, venue sourcing, webinars and event marketing for in-person and online events.
- Kind
- Platform
- Checks met
- 1/6
Affiliate and partner management2 listings
An affiliate marketing network that connects advertisers with publishers and pays them for the sales they drive.
- Kind
- Platform
- Checks met
- 2/6
A partnership management platform for running affiliate, creator and referral programmes.
- Kind
- Platform
- Checks met
- 3/6
Loyalty and referral1 listing
An incentives engine for running promotions, loyalty programmes and rule-based offers through APIs.
- Kind
- Platform
- Checks met
- 2/6
117 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.