Adobe's marketing automation product for lead management, email and campaign measurement.
- Kind
- Platform
- Checks met
- 2/6
The directory
The martech directory
117 listings, platforms and agencies, consultancies and freelancers, each described with the same attributes and measured by the same rules.
Explore by
- Brand awareness12
- Product launch3
- Lead generation11
- Customer acquisition10
- Conversion (sales and e-commerce)16
- Retention and loyalty13
- Reputation and crisis7
- Thought leadership2
- Employer brand
- Rebrand
- Market entry2
- Community building3
- Event promotion4
- Advocacy and referral2
- Internal engagement
- Proving effectiveness13
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19 of 117 listingsAlphabetical — no listing is placed above another.
Marketing automation2 listings
Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).
- Kind
- Platform
- Checks met
- 3/6
Customer data platform (CDP)2 listings
Customer engagement platform combining a customer data platform, personalisation and cross-channel messaging.
- Kind
- Platform
- Checks met
- 2/6
Customer data platform that collects events from sites and apps and sends them to other tools and warehouses.
- Kind
- Platform
- Checks met
- 4/6
Email marketing2 listings
Email and marketing platform with a free plan, transactional email API and customer data tools.
- Kind
- Platform
- Checks met
- 5/6
Email, SMS and customer data platform for consumer brands, with a free plan.
- Kind
- Platform
- Checks met
- 2/6
Social listening2 listings
Listens to online conversation and manages social media and influencer programmes.
- Kind
- Platform
- Checks met
- 0/6
Monitors social media, news and other online sources for brand and consumer insight.
- Kind
- Platform
- Checks met
- 2/6
Web analytics4 listings
Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.
- Kind
- Platform
- Checks met
- 1/6
Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
- Kind
- Platform
- Checks met
- 4/6
Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Kind
- Platform
- Checks met
- 5/6
Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
- Kind
- Platform
- Checks met
- 4/6
Attribution and marketing mix modelling2 listings
Mobile app attribution and measurement, with plans priced by install volume and features.
- Kind
- Platform
- Checks met
- 2/6
Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
- Kind
- Platform
- Checks met
- 3/6
PR and media (databases, monitoring, distribution)1 listing
Monitors news and social media, and supports media relations and influencer work.
- Kind
- Platform
- Checks met
- 0/6
Surveys and research2 listings
Survey and experience-management software, from a free account to enterprise research.
- Kind
- Platform
- Checks met
- 3/6
Online surveys and forms, from a free plan to team and enterprise plans.
- Kind
- Platform
- Checks met
- 4/6
Marketing work management2 listings
A work management platform for planning projects, assigning tasks and tracking team goals.
- Kind
- Platform
- Checks met
- 3/6
A work management platform for planning and tracking projects, campaigns and team workflows on shared boards.
- Kind
- Platform
- Checks met
- 3/6
117 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.