Adobe's marketing automation product for lead management, email and campaign measurement.
- Kind
- Platform
- Checks met
- 2/6
The directory
The martech directory
117 listings, platforms and agencies, consultancies and freelancers, each described with the same attributes and measured by the same rules.
Explore by
- Brand awareness12
- Product launch3
- Lead generation11
- Customer acquisition10
- Conversion (sales and e-commerce)16
- Retention and loyalty13
- Reputation and crisis7
- Thought leadership2
- Employer brand
- Rebrand
- Market entry2
- Community building3
- Event promotion4
- Advocacy and referral2
- Internal engagement
- Proving effectiveness13
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13 of 117 listingsAlphabetical — no listing is placed above another.
Marketing automation1 listing
Customer data platform (CDP)1 listing
Customer data platform that collects events from sites and apps and sends them to other tools and warehouses.
- Kind
- Platform
- Checks met
- 4/6
Social listening2 listings
Listens to online conversation and manages social media and influencer programmes.
- Kind
- Platform
- Checks met
- 0/6
Monitors social media, news and other online sources for brand and consumer insight.
- Kind
- Platform
- Checks met
- 2/6
Web analytics4 listings
Enterprise web and mobile analytics in Adobe Experience Cloud, with Customer Journey Analytics for cross-channel data.
- Kind
- Platform
- Checks met
- 1/6
Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
- Kind
- Platform
- Checks met
- 4/6
Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Kind
- Platform
- Checks met
- 5/6
Web analytics with built-in consent management and EU hosting, on Business and Enterprise plans.
- Kind
- Platform
- Checks met
- 4/6
Attribution and marketing mix modelling2 listings
Mobile app attribution and measurement, with plans priced by install volume and features.
- Kind
- Platform
- Checks met
- 2/6
Measures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.
- Kind
- Platform
- Checks met
- 3/6
PR and media (databases, monitoring, distribution)1 listing
Monitors news and social media, and supports media relations and influencer work.
- Kind
- Platform
- Checks met
- 0/6
Surveys and research2 listings
Survey and experience-management software, from a free account to enterprise research.
- Kind
- Platform
- Checks met
- 3/6
Online surveys and forms, from a free plan to team and enterprise plans.
- Kind
- Platform
- Checks met
- 4/6
117 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.