Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
13 platforms fit what you need
Google Analytics 4
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not known yet
- Interfaces: met
- Delivery: met
- Consent: met
- Data: met
- Commercial terms: not known yet
Criteria: 4 / 6 met. Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
- Serves Proving effectiveness
- Covers Search (SEO and paid search)
Check first: The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.
Matomo
Partial match60- Fit: 60out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Serves Proving effectiveness
- Open source under GPL v3, with a free self-hosted edition.
Check first: No Search (SEO and paid search) recorded
SurveyMonkey
Partial match60- Fit: 60out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
Criteria: 4 / 6 met. Online surveys and forms, from a free plan to team and enterprise plans.
- Serves Proving effectiveness
- States a free plan with no time limit.
Check first: No Search (SEO and paid search) recorded
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Other platforms that fit (10)
- Twilio SegmentCustomer data platform that collects events from sites and apps and sends them to other tools and warehouses.Partial match60
- Piwik PROWeb analytics with built-in consent management and EU hosting, on Business and Enterprise plans.Partial match60
- QualtricsSurvey and experience-management software, from a free account to enterprise research.Partial match60
- Adobe Marketo EngageAdobe's marketing automation product for lead management, email and campaign measurement.Partial match60
- AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.Partial match60
- AdjustMobile app attribution and measurement, with plans priced by install volume and features.Partial match60
Read before you decide
- AppliedAttribution and its limits: what the credit report can and cannot tell youAttribution shares the credit for a conversion among the tracked touchpoints before it. This piece explains rules-based and data-driven models, what they can and cannot show, how consent and tracking changes stand in October 2026, and how to use attribution without letting it set the budget.
- AppliedCustomer value and lifetime value: what a customer is worth, and what loyalty really buysCustomers stay when the value they get beats the alternatives, and a customer's lifetime value is the discounted margin they will bring. How to estimate it, what the retention evidence does and does not show, and how to use NPS without being misled by it.
- AppliedIncrementality and experiments: holdouts, geo tests and lift, designed and read honestlyAn experiment is the only method that shows what an activity caused. This piece compares holdouts, geo experiments and platform lift studies, sets out how to design a test that can actually detect an effect, and how to read and use the result without overclaiming.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.