Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
13 platforms fit what you need
8 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.
Brevo
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Email and marketing platform with a free plan, transactional email API and customer data tools.
- Serves Retention and loyalty
- Covers Email marketing
Check first: Some sub-processors rely on EU-US transfer mechanisms, which matters for strict EU-only processing.
Bloomreach
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not met
- Interfaces: met
- Delivery: met
- Consent: met
- Data: not known yet
- Commercial terms: not known yet
Criteria: 3 / 6 met. Commerce-focused platform with a CDP and marketing automation (Engagement), product search (Discovery) and a headless CMS (Content).
- Serves Retention and loyalty
- Covers Email marketing
Check first: No published prices.
Braze
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
Criteria: 3 / 6 met. Customer engagement platform for cross-channel messaging: email, push, SMS, WhatsApp and in-app.
- Serves Retention and loyalty
- Covers Email marketing
Check first: No free plan and no published prices.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Other platforms that fit (10)
- Insider OneCustomer engagement platform combining a customer data platform, personalisation and cross-channel messaging.Strong match100
- Salesforce Marketing CloudSalesforce's family of marketing products for email, mobile messaging, journeys and B2B automation.Strong match100
- MailchimpEmail and SMS marketing platform for small businesses, with a free plan and contact-based pricing.Strong match100
- KlaviyoEmail, SMS and customer data platform for consumer brands, with a free plan.Strong match100
- MoEngageCustomer engagement platform for cross-channel campaigns and journeys, priced by monthly tracked users.Strong match100
- Twilio SegmentCustomer data platform that collects events from sites and apps and sends them to other tools and warehouses.Partial match60
Read before you decide
- FoundationCRM and loyalty 101: customer data, lifecycles, programmes and retentionHow companies use what they know about their customers to keep them: segmentation by recency, frequency and value, lifecycle marketing, loyalty programmes from points and tiers to paid memberships and coalitions, how retention and the Net Promoter Score are measured, and the rules on profiling and loyalty data.
- AppliedThe customer journey map: stages, touchpoints, needs, feelings and ownersA canvas that lays one customer's journey along a line, from discovering a need to recommending the brand, and fills in what happens at each stage: the touchpoints, the need, the feeling, the message and the team that owns it. After McKinsey's consumer decision journey and the touchpoint research behind it.
- AppliedCustomer value and lifetime value: what a customer is worth, and what loyalty really buysCustomers stay when the value they get beats the alternatives, and a customer's lifetime value is the discounted margin they will bring. How to estimate it, what the retention evidence does and does not show, and how to use NPS without being misled by it.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.