The directory

The martech directory

117 listings, platforms and agencies, consultancies and freelancers, each described with the same attributes and measured by the same rules.

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10 of 117 listingsOrdered by rank in the landscape list — a count of recorded facts, not a verdict on quality.

In the order of the Middle East and Africa list, 2026 edition: a place comes from published rankings, never from payment. How the list was made

BigTime Creative Shop

Riyadh independent, Dubai Lynx Independent Agency of the Year 2025 and first in the Loeries 2025 MENA ranking.

Creative
No. 1 · Middle East and Africa

Kind: Agency
Checks met: 0/6

FP7 McCann

McCann's MENA agency brand, the region's most effective agency office in both the MENA Effies 2025 and the 2025 Effie Index.

Creative
Full-service
No. 2 · Middle East and Africa

Kind: Agency
Checks met: 1/6

Joe Public United

South African independent, first agency in Africa and the Middle East in the Loeries 2025 Official Rankings.

Creative
Full-service
No. 3 · Middle East and Africa

Kind: Agency
Checks met: 1/6

Impact BBDO

BBDO's Middle East agency brand, Dubai Lynx MENA Agency of the Year 2025 and the region's only agency in the WARC Effective 100 2026.

Creative
Full-service
No. 4 · Middle East and Africa

Kind: Agency
Checks met: 1/6

Dejavu

The most effective independent agency in the Middle East and Africa in the 2025 Effie Index.

Creative
No. 5 · Middle East and Africa

Kind: Agency
Checks met: 1/6

Peace Cake

Most Effective Independent Agency of the Year at the MENA Effie Awards 2025.

Creative
No. 6 · Middle East and Africa

Kind: Agency
Checks met: 1/6

TBWA\Hunt Lascaris

TBWA's South African agency, winner of the Grand Effie at the Effie Awards South Africa 2025.

Creative
Full-service
No. 7 · Middle East and Africa

Kind: Agency
Checks met: 1/6

The Partnership

Nairobi agency that won Kenya's first Cannes Lions Grand Prix, the only one for the Middle East and Africa in 2026.

Creative
No. 8 · Middle East and Africa

Kind: Agency
Checks met: 0/6

Abdullah & Shokri

Cairo independent, third for Independent Agency of the Year at Dubai Lynx 2025.

Creative
No. 9 · Middle East and Africa

Kind: Agency
Checks met: 0/6

X3M Ideas

Nigerian independent, first in Nigeria and seventh among independents in Africa and the Middle East in the Loeries 2025 rankings.

Creative
No. 10 · Middle East and Africa

Kind: Agency
Checks met: 0/6

117 listings, each classified the same way and assessed against the same six criteria. Inclusion is editorial and cannot be bought. Know a platform or an agency we should list? Suggest it.