Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
10 platforms fit what you need
10 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.
Semrush
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.
- Serves Customer acquisition
- Publishes its plan prices and limits.
Check first: API access requires the Business tier.
Ahrefs
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: met
Criteria: 4 / 6 met. Backlink, keyword and rank data for search, sold as published monthly plans with an API.
- Serves Customer acquisition
- Publishes prices for every plan, from $29 a month (Starter) to $1,499 a month (Enterprise).
Check first: The Starter plan is credit-based and can only be renewed monthly.
Google Ads
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: met
Criteria: 4 / 6 met. Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.
- Serves Customer acquisition
- Documents its charging rules: you pay at most the maximum CPC bid, often less, and never more than the monthly limit (30.4 times the average daily budget).
Check first: Daily spend can reach twice the average daily budget on some days, so daily figures vary.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Other platforms that fit (7)
- Meta Ads ManagerBuys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.Strong match100
- Zoho CRMCustomer relationship management software with a free edition for three users and per-user paid editions.Strong match100
- AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.Strong match100
- impact.comA partnership management platform for running affiliate, creator and referral programmes.Strong match100
- PipedriveSales CRM organised around a visual deal pipeline, priced per seat.Strong match100
- AdjustMobile app attribution and measurement, with plans priced by install volume and features.Strong match100
Read before you decide
- AppliedThe brand and activation split calculator: a starting point for the balanceEnter a budget and a context (consumer brands, B2B or financial services) to see the split between long-term brand building and short-term sales activation that the evidence suggests as a starting point: 60:40, 46:54 or 80:20.
- AppliedThe excess share of voice calculator: are we spending like a brand that intends to grow?Enter share of voice and share of market to see excess share of voice (ESOV) and the share growth that Binet and Field's rule of thumb associates with it: about half a point a year for every ten points of ESOV. A sense check on ambition, not a forecast.
- AppliedIncrementality and experiments: holdouts, geo tests and lift, designed and read honestlyAn experiment is the only method that shows what an activity caused. This piece compares holdouts, geo experiments and platform lift studies, sets out how to design a test that can actually detect an effect, and how to read and use the result without overclaiming.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.