Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
13 platforms fit what you need
13 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.
Matomo
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Covers Digital advertising
- Open source under GPL v3, with a free self-hosted edition.
Check first: Self-hosting is free, but server costs and staff time are yours.
Google Analytics 4
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not known yet
- Interfaces: met
- Delivery: met
- Consent: met
- Data: met
- Commercial terms: not known yet
Criteria: 4 / 6 met. Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.
- Covers Digital advertising
- Exports raw event data to BigQuery, including streaming export with no event limit.
Check first: The daily BigQuery export of a standard property is capped at 1 million events, and is paused if the cap is consistently exceeded.
Google Ads
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: met
Criteria: 4 / 6 met. Buys ads on Google Search and Google's other properties through an auction, with campaigns run by the advertiser.
- Covers Digital advertising
- Documents its charging rules: you pay at most the maximum CPC bid, often less, and never more than the monthly limit (30.4 times the average daily budget).
Check first: Daily spend can reach twice the average daily budget on some days, so daily figures vary.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Other platforms that fit (10)
- LinkedIn Marketing Solutions (Campaign Manager)Runs ads on LinkedIn through Campaign Manager, bought by auction with a published minimum daily budget.Strong match100
- Piwik PROWeb analytics with built-in consent management and EU hosting, on Business and Enterprise plans.Strong match100
- Meta Ads ManagerBuys ads across Facebook, Instagram, Messenger and WhatsApp through Meta's ad auction.Strong match100
- AB TastyA/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.Strong match100
- AppsFlyerMeasures which campaigns and channels bring app installs and in-app actions, with a free plan and per-conversion pricing.Strong match100
- AdjustMobile app attribution and measurement, with plans priced by install volume and features.Strong match100
Read before you decide
- AppliedAttribution and its limits: what the credit report can and cannot tell youAttribution shares the credit for a conversion among the tracked touchpoints before it. This piece explains rules-based and data-driven models, what they can and cannot show, how consent and tracking changes stand in October 2026, and how to use attribution without letting it set the budget.
- FoundationDigital advertising 101: display, video, CTV, retail media and programmaticHow paid advertising on websites, apps, streaming TV and retailers' sites is bought and sold, what happens between a DSP and an SSP in the instant a page loads, how verification and viewability work, what the market spends, and how cookies, consent and the DSA are changing it.
- FoundationAdvertising 101: television, radio, print and cinemaHow paid brand advertising in the traditional media works, who does what between the creative and the media side, how it is bought and measured, what it costs, and the rules that apply before an advert goes on air.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.