Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
6 platforms fit what you need
6 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.
Antavo
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not met
- Interfaces: met
- Delivery: met
- Consent: met
- Data: not known yet
- Commercial terms: not known yet
Criteria: 3 / 6 met. A loyalty platform for running points, tiers, rewards and promotions programmes.
- Covers CRM and loyalty
- Charges by customer activity, so inactive members are not billed, per its pricing page.
Check first: No published prices; cost depends on programme scope, markets and integrations.
Zoho CRM
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
Criteria: 3 / 6 met. Customer relationship management software with a free edition for three users and per-user paid editions.
- Covers CRM and loyalty
- A free edition for up to three users, and published per-user prices for paid editions.
Check first: The free edition is limited to 5,000 records and 150 emails a day.
HubSpot Marketing Hub
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
Criteria: 3 / 6 met. Marketing automation software built on the HubSpot CRM: email, forms, workflows and reporting.
- Covers CRM and loyalty
- Publishes list prices for every tier, including a per-seat Starter edition.
Check first: Professional and Enterprise tiers start at much higher monthly prices than Starter.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Other platforms that fit (3)
- Talon.OneAn incentives engine for running promotions, loyalty programmes and rule-based offers through APIs.Strong match100
- PipedriveSales CRM organised around a visual deal pipeline, priced per seat.Strong match100
- ActiveCampaignEmail marketing and marketing automation with a built-in sales CRM, priced by contacts.Strong match100
Read before you decide
- FoundationCRM and loyalty 101: customer data, lifecycles, programmes and retentionHow companies use what they know about their customers to keep them: segmentation by recency, frequency and value, lifecycle marketing, loyalty programmes from points and tiers to paid memberships and coalitions, how retention and the Net Promoter Score are measured, and the rules on profiling and loyalty data.
- AppliedCustomer value and lifetime value: what a customer is worth, and what loyalty really buysCustomers stay when the value they get beats the alternatives, and a customer's lifetime value is the discounted margin they will bring. How to estimate it, what the retention evidence does and does not show, and how to use NPS without being misled by it.
- AppliedFirst-party data and customer data platforms: when a CDP is worth itWhat first-party and zero-party data are and why they matter more as browsers block tracking, what a customer data platform does, packaged versus composable CDPs, how identity resolution works, and a test for whether you need one at all.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.