Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
15 platforms fit what you need
15 platforms cover everything you asked for. Add a detail or two below (your industry, interface language or the tools you use) to tell them apart.
Matomo
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Open-source web analytics you can host yourself for free, or use as Matomo Cloud priced by monthly hits.
- Covers Content marketing
- Open source under GPL v3, with a free self-hosted edition.
Check first: Self-hosting is free, but server costs and staff time are yours.
Semrush
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: met
Criteria: 5 / 6 met. Keyword research, site audits, rank tracking and competitor data for search, sold as monthly or annual plans.
- Covers Content marketing
- Publishes its plan prices and limits.
Check first: API access requires the Business tier.
Contentful
Strong match100- Fit: 100out of 100
Our six checks- Transparency: met
- Interfaces: met
- Delivery: met
- Consent: not known yet
- Data: met
- Commercial terms: not known yet
Criteria: 4 / 6 met. A headless content platform that stores structured content and delivers it to any channel through APIs.
- Covers Content marketing
- Publishes a free plan and a Lite plan price ($300 a month).
Check first: Now owned by Salesforce, which plans to connect it to Agentforce and its own applications.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Every discipline is a mustAny
Other platforms that fit (12)
- Google Analytics 4Event-based analytics for websites and apps, in a standard edition and a paid Analytics 360 edition.Strong match100
- AhrefsBacklink, keyword and rank data for search, sold as published monthly plans with an API.Strong match100
- Piwik PROWeb analytics with built-in consent management and EU hosting, on Business and Enterprise plans.Strong match100
- AB TastyA/B, split-URL and multivariate testing with personalisation for websites and apps, sold on custom quotes.Strong match100
- Adobe Experience ManagerAdobe's enterprise content management system for websites, with headless delivery of structured content fragments.Strong match100
- CanvaAn online design platform for creating visuals and documents from templates.Strong match100
Read before you decide
- FoundationContent 101: earning attention with things worth reading, watching and hearingContent marketing publishes useful articles, videos, podcasts and newsletters so that people come to the brand rather than the other way round. It needs an editorial strategy, a production line that people and AI share, distribution across owned, earned, shared and paid channels, clear labels when content is paid for or machine-made, and measures beyond page views.
- FoundationAdvertising 101: television, radio, print and cinemaHow paid brand advertising in the traditional media works, who does what between the creative and the media side, how it is bought and measured, what it costs, and the rules that apply before an advert goes on air.
- AppliedThe agency brief template: the client's business brief to every agencyThe brief a client sends to its agencies and internal teams: where the business is now, where it needs to be, who it must reach, what the work must achieve, the budget, timing and rules, and how success will be measured. One brief for every discipline, after the industry's joint briefing guides.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.