The martech landscape 2026

The directory lists martech platforms researched by the editors from the vendors' own documentation, each described by the same attributes and assessed against the same six checks. This report reads what those records say together. It types no number: each figure below is counted from the listings when the page is shown, and moves when they do.

A platform carries one to three categories, so the bars add up to more than the number of platforms. Read them as a map of where the directory is deep and where it is thin: a thin category is one to suggest a listing for, not a sign that the market is small.

A platform that serves the whole world counts in every region; the others count where they say they work. The gap between the global bar and a region's bar is the number of regional specialists, and for a marketer in that region they are often the ones that know its languages, payment habits and rules.

A dated starting price is recorded only when the vendor publishes one; "on request" when it quotes; nothing when we have not been able to check. A model you can read without a quote, such as a free tier or a price per contact or per seat, is a different fact from a published amount, and both are counted.

The interface languages are counted over the platforms that record them, so a missing record never reads as a "no". The same holds for deployment: platforms you can host yourself, and those whose code is open.

• Start from the brief Find your stack ranks platforms on your objectives, market and disciplines, and explains every result.
• Filter on what must be true The directory filters on any attribute counted here, from interface language to a published price, as cards or as a table you can download.
• Compare before you book demos Compare sets two to four platforms side by side, differences first.
• Correct what is wrong Every listing has its sources; if a fact has changed, send a correction and the count changes with it.

A count is not a quality score, and a listing is not an endorsement: nobody pays to be listed, ranked or counted. The directory is a selection researched by the editors and the community, not a census of every tool on the market, so a share here describes the directory, not the industry.