Industry
Retail and e-commerce
Shops online and on the high street, and the journeys between them.
Retail lives on frequent, often quick decisions, made across a website, an app, a marketplace and a shop. Integration here means the price, the offer and the brand look the same wherever the shopper meets them, and that what someone did in one place shapes what they see in the next. Customer data and repeat purchase matter as much as the first sale.
- Search
- Digital advertising
- Social media
- Email marketing
- CRM and loyalty
- Sales promotion
The disciplines that usually come together here, reaching one person.
What matters when choosing
One view of the customer across online orders, store visits and loyalty, so messages follow behaviour rather than channel.
Product and offer data that flows to search, social, email and messaging without being retyped.
Measurement that counts store sales and returns, not only online clicks.
Consent captured once and respected everywhere, since email and messaging carry much of the repeat business.
Promotions that lift sales without training customers to wait for the next discount.
Questions to ask vendors and agencies
How does this connect what a customer did online with what they bought in store?
Who owns the product feed and the offer calendar, and how do changes reach every channel?
How will we tell extra sales from sales that would have happened anyway?
Common mistakes
Letting each channel run its own calendar of discounts, until the brand becomes a price.
Judging everything on last-click online sales and starving the channels that bring people in.
Platforms that fit (2)
Sharpen with your detailsRanked by the same engine as Find your stack, on this alone. Add your market and disciplines to sharpen it.
- BloomreachBuilt for Retail and e-commerceStrong match100
- KlaviyoBuilt for Retail and e-commerceStrong match100