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Understand integrated marketing, step by step

Plain-language foundations, primers and guides on integrated marketing communications, with a source for every claim. New here? Begin with the short reads below.

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Internal comms 101: employees are the first audience

Internal communication keeps the people who deliver the brand informed, involved and able to speak for it. It belongs in IMC because customers meet the brand through employees, and it runs on leaders, line managers and a few well-run channels more than on any single tool.

7 min read16 October 202616 sources