The toolkit
Canvases, templates, checklists, worksheets and calculators to use today. Each one is built on a named framework, explained with its sources, and ready to fill in here, print or download. What you type stays in your browser.
Checklists2
What to check before it goes out, ticked off as you go.
- The launch checklist: before, during and after, across every disciplineThe checks that keep a launch from failing at the joins: objectives and briefs, claims and codes, consent and accessibility, product and service readiness before launch; synchronised go-live and monitoring during it; and a measured review after it.
- The crisis communication checklist: prepare, respond, recoverWhat to have ready before a crisis, what to do in the first hours, and how to recover and learn after it: the crisis team, stakeholder map, holding statements and approvals; verified facts, one voice and regular updates; and an after-action review. After CIPR, PRSA and UK Government Communication Service guidance, Coombs's situational crisis communication theory and ISO 22361.