Match
Find the platforms that fit
Answer a few questions and get a short list, with the reasons.
2 platforms fit what you need
Muck Rack
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not met
- Interfaces: not known yet
- Delivery: met
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
Criteria: 1 / 6 met. A journalist database, media monitoring and PR reporting for brands and agencies.
- Serves Thought leadership
- States SOC 2 Type II, with the report available to customers on request.
Check first: No published prices.
Cision
Strong match100- Fit: 100out of 100
Our six checks- Transparency: not met
- Interfaces: not known yet
- Delivery: not known yet
- Consent: not known yet
- Data: not known yet
- Commercial terms: not known yet
Criteria: 0 / 6 met. Media monitoring, a journalist database and outreach, and press release distribution.
- Serves Thought leadership
- Combines monitoring, a journalist database and distribution (PR Newswire) under one owner.
Check first: No published prices.
Next: see them side by sidePricing, disciplines, coverage and what to ask each one, on one page.
Sharpen your matches
OptionalAnswer any of these and the list re-orders instantly. Skip what you don't know.
Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Read before you decide
- FoundationContent 101: earning attention with things worth reading, watching and hearingContent marketing publishes useful articles, videos, podcasts and newsletters so that people come to the brand rather than the other way round. It needs an editorial strategy, a production line that people and AI share, distribution across owned, earned, shared and paid channels, clear labels when content is paid for or machine-made, and measures beyond page views.
- AppliedThe measurement framework: from objectives to organisational impactA canvas that links the organisation's objective to the communication objectives, then to inputs, activity, outputs, out-takes, outcomes and impact, with a metric, baseline, target and source for each. After AMEC's Integrated Evaluation Framework and the Barcelona Principles.
- AppliedThe message house template: one umbrella message, the pillars and the proofA one-page house that turns a brand platform into messages every team can use: the umbrella message on the roof, three or four pillars, the proof points under each, and the values and facts that hold the foundation. A practitioners' tool whose origin is unclear.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.
117in the directory
60of the kind you asked for
2serve your objective
2fit well enough to show